Connect Google Ads to Data Studio: Dashboards in Minutes

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Google Ads
Data Studio

Connect Google Ads to Data Studio for Marketing Analytics

Connecting your advertising data to visualization tools helps marketing teams track campaign performance without technical complexity. Kondado enables you to replicate Google Ads metrics directly into Looker Studio (formerly Data Studio), allowing you to build interactive dashboards that update on a configurable schedule. Simply select your data source, choose which pipelines to activate, and start visualizing impressions, clicks, and conversions within minutes. Marketing agencies and SMBs can monitor budget allocation, demographic performance, and conversion tracking across multiple campaigns from a single view, making it easy to share insights with stakeholders and optimize advertising spend efficiently. The direct connection eliminates manual exports and ensures your reports always reflect the latest campaign data.

Kondado provides a direct connection between Google Ads and Looker Studio with 13 available pipelines and 147 fields, enabling automated dashboard updates every 5 minutes to daily without requiring databases or coding knowledge.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Visualizing your advertising metrics in Looker Studio transforms raw campaign data into actionable business intelligence. With pipelines like Campaign Performance Daily and Ad Conversions by Action, you can track which advertisements drive actual revenue versus those that merely generate clicks. The Search Terms Report pipeline helps identify high-performing keywords to optimize your bidding strategy, while Age Demographics Performance reveals which customer segments respond best to your messaging. These insights enable marketing teams to reallocate budgets toward profitable campaigns and improve overall return on ad spend without manual data compilation.

Try out all the features for free for 14 days

Google Ads data available in Data Studio

13
available pipelines
147
extractable fields

Available integrations

Integration Description
Ad Conversions by Action Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.
Ad Conversions by Action
Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily
Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily
Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance
Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis
Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action
Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily
Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance
Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report
Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance
Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance
Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily
Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report
Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Try out all the features for free for 14 days

How to create Google Ads dashboards in Data Studio

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Add Google Ads as data source

Log into Kondado and select Google Ads from the available sources, then authenticate your account to establish the connection.

2
Choose Looker Studio destination

Select Looker Studio as your visualization platform and pick the specific pipelines like Campaign Performance Daily or Keyword Performance Daily that match your reporting needs.

3
Build reports and set schedule

Create your dashboards in Looker Studio using the replicated data, then configure your preferred update frequency to keep metrics current for your marketing decisions.

Access Google Ads data in Data Studio and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Google Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Google Ads data in Data Studio automatically

How do I connect Google Ads to Data Studio without coding?
Start by adding Google Ads as a data source in your Kondado account and authenticate with your Google credentials. Then select Looker Studio as your destination and choose the specific pipelines you want to visualize, such as campaign performance or conversion data.
What ready-made dashboards are available for Google Ads reporting?
Kondado offers pre-built report templates including the Google Ads Looker Studio Report and the combined Google Ads and Meta Ads Looker Studio Report, plus a Power BI option. These templates provide immediate visualizations of key metrics like click-through rates and conversion values, which you can customize to match your specific business needs.
How frequently can I refresh Google Ads data in my Data Studio dashboards?
You can configure automated updates to run every 5 minutes, 15 minutes, hourly, or daily depending on your reporting requirements. This ensures your marketing team always works with current campaign performance data without manual exports or spreadsheet updates.
Which Google Ads metrics work best for tracking ROI in Data Studio?
The Campaign Conversions by Action and Ad Conversions by Action pipelines help you measure actual conversion values against advertising costs. Combining these with the Campaign Budget Analysis pipeline allows you to visualize cost per acquisition and return on ad spend across different campaign types.
Can I combine Google Ads data with other marketing platforms in one Data Studio report?
Yes, you can replicate data from multiple sources into Looker Studio to create unified marketing dashboards. For example, blend your Google Ads performance with demographic data alongside other advertising platforms to compare channel effectiveness side by side.
How do I share Google Ads performance dashboards with my clients or team?
Once your data flows into Looker Studio, you can use the platform's native sharing features to distribute reports via email links or embedded views. Your stakeholders will see updated metrics automatically based on the refresh schedule you configured in Kondado.

Try out all the features for free for 14 days