How do I connect Google Ads to Alteryx using Kondado?

Start by adding Google Ads as a data source in your Kondado account and authenticate with your Google credentials. Then select Alteryx as your destination and choose the specific pipelines you want to replicate, such as campaign performance or conversion data. Your selected data will begin flowing into Alteryx on your chosen schedule, ready for visualization and analysis without any coding required.

What Google Ads metrics can I track in Alteryx?

You can track over 147 fields across 13 different pipelines including impressions, clicks, conversions, cost per click, and click-through rates. Specific pipelines like Campaign Performance Daily provide budget and status metrics, while Ad Conversions by Action tracks detailed conversion values and action names. This comprehensive data coverage allows you to monitor everything from high-level campaign ROI to granular keyword performance within your Alteryx workflows.

How often does Google Ads data update in Alteryx?

Kondado updates your data on a configurable schedule that you control, with options ranging from every 5 minutes to daily intervals. You can set different refresh frequencies for different pipelines based on your reporting needs, ensuring your Alteryx dashboards always reflect current campaign performance. This automated replication eliminates manual data pulls while keeping your marketing reports current for timely decision-making.

Can I build automated marketing dashboards in Alteryx with Google Ads data?

Yes, once your data replicates into Alteryx, you can build dynamic reports that refresh automatically with new advertising metrics. Combine Campaign Budget Analysis with conversion data to create spending optimization dashboards, or blend Geographic Performance data with sales figures to identify regional opportunities. You can also send your data to Power BI or Looker Studio if you prefer those visualization tools.

Are there pre-built dashboard templates available for Google Ads?

Yes, Kondado offers ready-made report templates including the Google Ads Power BI Report, Google Ads Looker Studio Report, and a combined Google Ads and Meta Ads Looker Studio Report. These templates provide immediate visualizations for key metrics like campaign performance, conversion tracking, and budget analysis without requiring you to build dashboards from scratch. You can use these templates as starting points and customize them to match your specific KPIs and branding requirements.

How do I share Google Ads reports built in Alteryx with my team?

Once you create reports in Alteryx, you can export them as packaged workbooks or publish them to Alteryx Server for team access. For broader sharing options, you can replicate your Google Ads data to Google Sheets for collaborative spreadsheet access, or to BigQuery for enterprise-wide analytics. This flexibility ensures stakeholders can view campaign insights through their preferred platforms.

What pipelines should I select for tracking ROAS in Alteryx?

To calculate return on ad spend, select Campaign Conversions by Action to capture conversion values alongside Campaign Performance Daily for cost data. The Ad Conversions by Action pipeline also provides detailed conversion metrics that help you attribute revenue to specific ads and keywords. Combining these datasets in Alteryx allows you to create custom ROAS calculations and identify which campaigns deliver the highest returns.

Connect Google Ads to Alteryx: Dashboards in Minutes

Get started for free

No credit card required | 14 days | 10 million records | 30 pipelines

or sign up with your email

By signing up, you agree to Kondado’s Terms of service and Privacy policy

Visualize Google Ads Data in Alteryx

Visualizing your Google Ads data in Alteryx helps marketing teams uncover campaign insights without relying on technical teams or manual exports. Kondado creates a direct connection between Google Ads and Alteryx, allowing you to replicate advertising metrics automatically on a configurable schedule. You select the specific pipelines you need, from campaign performance to conversion tracking, and your data stays current in Alteryx for immediate analysis.

Kondado enables business teams to replicate Google Ads data into Alteryx through a direct connection, providing automated data updates on schedules ranging from every 5 minutes to daily, with 13 available pipelines covering 147 fields including campaign performance, conversions, and demographic analysis.

With this setup, marketing managers can build dynamic reports in Alteryx that refresh automatically, eliminating the need to download CSV files or maintain complex spreadsheets. Your team spends less time preparing data and more time optimizing campaigns based on actual performance trends.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining Google Ads data with Alteryx analytics capabilities transforms raw advertising metrics into actionable business intelligence for marketing teams and agencies. By replicating pipelines such as Campaign Performance Daily, Keyword Performance Daily, and Ad Conversions by Action, you can analyze click-through rates, cost per conversion, and budget allocation patterns within familiar Alteryx workflows. This combination enables you to identify high-performing audience segments using Age Demographics Performance data, optimize keyword bidding strategies through Search Terms Report analysis, and create unified marketing dashboards that help you reallocate budget toward your most profitable campaigns.

Try out all the features for free for 14 days

Google Ads data available in Alteryx

available pipelines

147

extractable fields

Available integrations

Integration	Description
Ad Conversions by Action	Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily	Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily	Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance	Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis	Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action	Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily	Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance	Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report	Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance	Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance	Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily	Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report	Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Ad Conversions by Action

Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.

Ad Group Performance Daily

Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.

Ad Performance Daily

Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).

Age Demographics Performance

Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.

Campaign Budget Analysis

Study budget allocation with metrics such as total cost and campaign status to optimize spending.

Campaign Conversions by Action

Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.

Campaign Performance Daily

Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).

Campaign Video Performance

Evaluate video campaign performance with metrics such as views, clicks, and cost per view.

Custom Report

Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.

Gender Demographics Performance

Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.

Geographic Performance

Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.

Keyword Performance Daily

Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.

Search Terms Report

Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

See all available data →

Try out all the features for free for 14 days