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Connect Hotmart to Alteryx: Dashboards in Minutes

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Connect Hotmart to Alteryx

Visualizing your Hotmart data in Alteryx is simple with Kondado. You start by connecting Hotmart as a data source inside the platform, then choose Alteryx as your destination. Kondado replicates your sales, subscription, and student progress information directly into Alteryx on a configurable schedule, so your marketing and operations teams can explore transaction trends, commission breakdowns, and subscriber behavior without writing any code. Whether you manage digital courses, ebooks, or software licenses, having clean visual data in Alteryx helps you spot growth opportunities and optimize your pricing strategy with confidence.

11
available pipelines
202
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Hotmart now →

Try out all the features for free for 14 days

Kondado provides a direct Via Kondado connection between Hotmart and Alteryx with 11 available pipelines covering 202 fields, including Sales History, Subscribers, and Hotmart Club progress data, with no intermediate database required and refresh intervals starting at 5 minutes.

With your data flowing automatically, you can build custom reports that show which products drive the most commissions, track student engagement across modules, and monitor active versus canceled subscriptions to improve retention decisions.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Hotmart data available in Alteryx

Each item below is automatically replicated by Kondado from Hotmart into Alteryx — no schema setup, no manual mapping.

11
available pipelines
202
extractable fields
∞
Auto-refresh

Available integrations

Subscribers
Records of subscriptions include subscriber_code, subscriber_name, and status, allowing detailed analysis of active and canceled subscriptions.
Sales Commissions
Commission details include transaction, commission_value, and user_name, providing a clear view of commissions generated by each transaction.
Subscriber Purchases
Data on purchases includes subscriber_code, product_id, and price_value, allowing tracking of acquisitions made by subscribers.
Sales Price Breakdown
Detailed pricing information includes product_id, price_value, and price_currency_code, facilitating analysis of sales prices.
Sales History
Sales records include purchase_transaction, product_id, and request_date, allowing analysis of transaction history.
Hotmart Club: Students
Information about students includes subscriber_name, product_id, and status, allowing tracking of students' progress in the club.
Hotmart Club: Modules
Data on modules includes product_id, module_name, and completion_status, allowing analysis of students' progress in each module.
Hotmart Club: Student Progress
Progress records include subscriber_code, module_id, and completion_percentage, facilitating monitoring of students' performance.
Hotmart Club: Pages
Information about pages includes page_id, access_count, and last_access_date, allowing analysis of student engagement.
Products
Product data includes product_id, product_name, and price_value, allowing detailed analysis of the available product portfolio.
Subscription Transactions
Records of subscription transactions, including fields such as transaction code, product ID, and commission value.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

In Alteryx, combining Hotmart pipelines like Sales Commissions, Subscriber Purchases, and Hotmart Club: Student Progress gives you a complete view of your digital business. You can correlate commission values with individual transactions to see which products generate the best returns, while tracking subscriber acquisition patterns to refine your marketing spend. By layering student progress data on top of sales history, you identify which course modules drive completion and where learners drop off. This combination helps marketing and operations teams turn raw marketplace data into clear action steps, from optimizing sales pages to improving student retention without any technical complexity.

Try out all the features for free for 14 days

How to create Hotmart dashboards in Alteryx

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Hotmart Data Source

Log in to Kondado and add Hotmart as a new data source by entering your account credentials and selecting the pipelines your team needs, such as Sales History or Subscribers.

2
Choose Alteryx as Destination

Pick Alteryx from the destination list to establish a direct Via Kondado connection. If your team also uses Power BI or Looker Studio, you can add those destinations alongside Alteryx for parallel reporting.

3
Build Reports and Configure Refresh

Open Alteryx to blend your replicated Hotmart data into custom reports that track commissions, subscriptions, and student progress. Then set your preferred update frequency in Kondado to keep those reports current on a configurable schedule, and consider sending the same data to Google Sheets or BigQuery for different team needs.

Access Hotmart data in Alteryx and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

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55pbx
ActiveCampaign
ActiveCampaign
Google Ads
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Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
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Bing
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Bitrix24 CRM
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Bling!
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Blip (take)
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ClickUp
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Clockify
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ContaAzul
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Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
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Facebook Ads
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Facebook
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Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Hotmart data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Hotmart > Airtable
Alteryx
Hotmart > Alteryx
Amazon Quicksight
Hotmart > Amazon Quicksight
BIMachine
Hotmart > BIMachine
Cortex
Hotmart > Cortex
Data Studio
Hotmart > Data Studio
Geckoboard
Hotmart > Geckoboard
Grafana
Hotmart > Grafana
IBM Cognos Analytics
Hotmart > IBM Cognos Analytics
Klipfolio
Hotmart > Klipfolio
Looker Studio
Hotmart > Looker Studio
Looker
Hotmart > Looker
Looqbox
Hotmart > Looqbox
Metabase
Hotmart > Metabase
Microstrategy
Hotmart > Microstrategy
Pentaho
Hotmart > Pentaho
Power BI
Hotmart > Power BI
Qlik Cloud Analytics
Hotmart > Qlik Cloud Analytics
Qlik Sense
Hotmart > Qlik Sense
Qlik
Hotmart > Qlik
QlikView
Hotmart > QlikView
Redash
Hotmart > Redash
Superset
Hotmart > Superset
Tableau
Hotmart > Tableau
BI TOTVS
Hotmart > BI TOTVS
Zoho Analytics
Hotmart > Zoho Analytics

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Frequently Asked Questions (FAQ)

Answers about visualizing Hotmart data in Alteryx automatically

How do I connect Hotmart to Alteryx using Kondado? ▼
Start by adding Hotmart as a data source in your Kondado account and authenticate with your credentials. Then select Alteryx as the destination and choose the pipelines you want to replicate, such as Sales History or Subscribers. Kondado handles the data delivery directly, so your information flows into Alteryx without any manual exports.
What Hotmart reports can I build in Alteryx? ▼
You can build custom reports that track subscription revenue, commission performance, and student engagement across your digital products. For example, blend Sales Commissions with Products data to visualize profitability per item, or combine Hotmart Club modules with Student Progress to see course completion rates. These insights help you decide where to invest in new content and how to adjust your pricing strategy.
How often does Hotmart data update in Alteryx? ▼
You choose the refresh interval that fits your business, from frequent updates to daily summaries. This configurable schedule keeps your Alteryx reports aligned with your actual sales and subscription activity. You can adjust the frequency anytime as your reporting needs change.
Which Hotmart KPIs should I track in Alteryx? ▼
Focus on metrics like active versus canceled subscriptions from the Subscribers pipeline, commission value per transaction from Sales Commissions, and student completion percentage from Hotmart Club: Student Progress. Monitoring these numbers helps you spot churn risks, reward top-performing products, and improve course design. You can also track repeat purchases through Subscriber Purchases to measure customer lifetime value.
Are there ready-made Hotmart reports for Alteryx? ▼
Kondado does not offer pre-built reports for this source, so you have full flexibility to design custom reports that match your specific goals. Build reports that highlight the exact metrics your marketing or operations team needs, from sales trends to student retention. This approach ensures your Alteryx workspace reflects your unique business priorities.
Can I share Hotmart reports with my team? ▼
Once your data is in Alteryx, you can distribute reports through your standard Alteryx sharing features or export them for presentations. Many teams also send data to Google Sheets or Power BI for broader access across departments. This makes it easy to keep stakeholders informed about sales performance and student progress.
Do I need technical expertise to connect Hotmart to Alteryx? ▼
Kondado is designed for business users, so marketing and operations teams can set up the connection through an intuitive interface without IT support. You simply authenticate your Hotmart account and select your pipelines from a menu. This means you can start analyzing sales and subscription trends in Alteryx quickly, even if you have never managed a data source before.

Try out all the features for free for 14 days