Connect Hotmart to Alteryx: Dashboards in Minutes

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Hotmart
Alteryx

Visualize Hotmart Data in Alteryx with Kondado

Visualizing your Hotmart data in Alteryx is simple with Kondado. You start by connecting Hotmart as a data source inside the platform, then choose Alteryx as your destination. Kondado replicates your sales, subscription, and student progress information directly into Alteryx on a configurable schedule, so your marketing and operations teams can explore transaction trends, commission breakdowns, and subscriber behavior without writing any code. Whether you manage digital courses, ebooks, or software licenses, having clean visual data in Alteryx helps you spot growth opportunities and optimize your pricing strategy with confidence.

Kondado provides a direct Via Kondado connection between Hotmart and Alteryx with 11 available pipelines covering 202 fields, including Sales History, Subscribers, and Hotmart Club progress data, with no intermediate database required and refresh intervals starting at 5 minutes.

With your data flowing automatically, you can build custom reports that show which products drive the most commissions, track student engagement across modules, and monitor active versus canceled subscriptions to improve retention decisions.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

In Alteryx, combining Hotmart pipelines like Sales Commissions, Subscriber Purchases, and Hotmart Club: Student Progress gives you a complete view of your digital business. You can correlate commission values with individual transactions to see which products generate the best returns, while tracking subscriber acquisition patterns to refine your marketing spend. By layering student progress data on top of sales history, you identify which course modules drive completion and where learners drop off. This combination helps marketing and operations teams turn raw marketplace data into clear action steps, from optimizing sales pages to improving student retention without any technical complexity.

Try out all the features for free for 14 days

Hotmart data available in Alteryx

11
available pipelines
202
extractable fields

Available integrations

Integration Description
Subscribers Records of subscriptions include subscriber_code, subscriber_name, and status, allowing detailed analysis of active and canceled subscriptions.
Sales Commissions Commission details include transaction, commission_value, and user_name, providing a clear view of commissions generated by each transaction.
Subscriber Purchases Data on purchases includes subscriber_code, product_id, and price_value, allowing tracking of acquisitions made by subscribers.
Sales Price Breakdown Detailed pricing information includes product_id, price_value, and price_currency_code, facilitating analysis of sales prices.
Sales History Sales records include purchase_transaction, product_id, and request_date, allowing analysis of transaction history.
Hotmart Club: Students Information about students includes subscriber_name, product_id, and status, allowing tracking of students' progress in the club.
Hotmart Club: Modules Data on modules includes product_id, module_name, and completion_status, allowing analysis of students' progress in each module.
Hotmart Club: Student Progress Progress records include subscriber_code, module_id, and completion_percentage, facilitating monitoring of students' performance.
Hotmart Club: Pages Information about pages includes page_id, access_count, and last_access_date, allowing analysis of student engagement.
Products Product data includes product_id, product_name, and price_value, allowing detailed analysis of the available product portfolio.
Subscription Transactions Records of subscription transactions, including fields such as transaction code, product ID, and commission value.
Subscribers
Records of subscriptions include subscriber_code, subscriber_name, and status, allowing detailed analysis of active and canceled subscriptions.
Sales Commissions
Commission details include transaction, commission_value, and user_name, providing a clear view of commissions generated by each transaction.
Subscriber Purchases
Data on purchases includes subscriber_code, product_id, and price_value, allowing tracking of acquisitions made by subscribers.
Sales Price Breakdown
Detailed pricing information includes product_id, price_value, and price_currency_code, facilitating analysis of sales prices.
Sales History
Sales records include purchase_transaction, product_id, and request_date, allowing analysis of transaction history.
Hotmart Club: Students
Information about students includes subscriber_name, product_id, and status, allowing tracking of students' progress in the club.
Hotmart Club: Modules
Data on modules includes product_id, module_name, and completion_status, allowing analysis of students' progress in each module.
Hotmart Club: Student Progress
Progress records include subscriber_code, module_id, and completion_percentage, facilitating monitoring of students' performance.
Hotmart Club: Pages
Information about pages includes page_id, access_count, and last_access_date, allowing analysis of student engagement.
Products
Product data includes product_id, product_name, and price_value, allowing detailed analysis of the available product portfolio.
Subscription Transactions
Records of subscription transactions, including fields such as transaction code, product ID, and commission value.

Try out all the features for free for 14 days

How to create Hotmart dashboards in Alteryx

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Hotmart Data Source

Log in to Kondado and add Hotmart as a new data source by entering your account credentials and selecting the pipelines your team needs, such as Sales History or Subscribers.

2
Choose Alteryx as Destination

Pick Alteryx from the destination list to establish a direct Via Kondado connection. If your team also uses Power BI or Looker Studio, you can add those destinations alongside Alteryx for parallel reporting.

3
Build Reports and Configure Refresh

Open Alteryx to blend your replicated Hotmart data into custom reports that track commissions, subscriptions, and student progress. Then set your preferred update frequency in Kondado to keep those reports current on a configurable schedule, and consider sending the same data to Google Sheets or BigQuery for different team needs.

Access Hotmart data in Alteryx and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Hotmart data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Hotmart data in Alteryx automatically

How do I connect Hotmart to Alteryx using Kondado?
Start by adding Hotmart as a data source in your Kondado account and authenticate with your credentials. Then select Alteryx as the destination and choose the pipelines you want to replicate, such as Sales History or Subscribers. Kondado handles the data delivery directly, so your information flows into Alteryx without any manual exports.
What Hotmart reports can I build in Alteryx?
You can build custom reports that track subscription revenue, commission performance, and student engagement across your digital products. For example, blend Sales Commissions with Products data to visualize profitability per item, or combine Hotmart Club modules with Student Progress to see course completion rates. These insights help you decide where to invest in new content and how to adjust your pricing strategy.
How often does Hotmart data update in Alteryx?
You choose the refresh interval that fits your business, from frequent updates to daily summaries. This configurable schedule keeps your Alteryx reports aligned with your actual sales and subscription activity. You can adjust the frequency anytime as your reporting needs change.
Which Hotmart KPIs should I track in Alteryx?
Focus on metrics like active versus canceled subscriptions from the Subscribers pipeline, commission value per transaction from Sales Commissions, and student completion percentage from Hotmart Club: Student Progress. Monitoring these numbers helps you spot churn risks, reward top-performing products, and improve course design. You can also track repeat purchases through Subscriber Purchases to measure customer lifetime value.
Are there ready-made Hotmart reports for Alteryx?
Kondado does not offer pre-built reports for this source, so you have full flexibility to design custom reports that match your specific goals. Build reports that highlight the exact metrics your marketing or operations team needs, from sales trends to student retention. This approach ensures your Alteryx workspace reflects your unique business priorities.
Can I share Hotmart reports with my team?
Once your data is in Alteryx, you can distribute reports through your standard Alteryx sharing features or export them for presentations. Many teams also send data to Google Sheets or Power BI for broader access across departments. This makes it easy to keep stakeholders informed about sales performance and student progress.
Do I need technical expertise to connect Hotmart to Alteryx?
Kondado is designed for business users, so marketing and operations teams can set up the connection through an intuitive interface without IT support. You simply authenticate your Hotmart account and select your pipelines from a menu. This means you can start analyzing sales and subscription trends in Alteryx quickly, even if you have never managed a data source before.

Try out all the features for free for 14 days