Connect Criteo to Alteryx: Dashboards in Minutes

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Criteo
Alteryx

Visualize Criteo Data in Alteryx for Better Campaign Insights

Kondado helps marketing teams replicate their Criteo advertising data directly into Alteryx without complex technical setup. Simply connect your Criteo account as a data source, choose Alteryx as your destination, and start building visual reports that track your programmatic advertising performance. Your data updates automatically on a configurable schedule, ensuring your marketing dashboards always reflect the latest campaign metrics.

Kondado connects Criteo to Alteryx through a direct integration that requires no intermediate databases or coding, allowing business users to visualize clicks, impressions, and ad spend in near-real-time with automated updates every 5 minutes, hourly, or daily.

With Kondado, you eliminate manual data exports and spreadsheet juggling. Marketing teams can focus on optimizing retargeting campaigns rather than data preparation, while operations teams gain immediate access to revenue and bounce rate metrics that drive strategic decisions. The setup takes minutes, not days, empowering your team to act on current advertising insights quickly.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining Criteo’s programmatic advertising data with Alteryx’s visualization capabilities gives marketing teams powerful insights into campaign effectiveness. By replicating the Daily Ad Statistics pipeline, you can analyze relationships between impressions and revenue generation while tracking bounce rates across your dynamic display campaigns. This combination helps you identify which retargeting efforts drive actual conversions versus those that merely generate clicks.

With 146 fields available through the Daily Ad Statistics pipeline, you can build comprehensive reports showing total ad spend trends alongside click-through patterns. Alteryx allows you to blend this Criteo data with other marketing sources to create unified performance dashboards, giving you complete visibility into your advertising ROI without waiting for technical teams to prepare the data.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
146
extractable fields

Pre-configured reports

Report Description
Daily Ad Statistics Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.
Daily Ad Statistics
Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.

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How to create Criteo dashboards in Alteryx

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Criteo as data source

Log into Kondado and add Criteo as a new data source by entering your API credentials to authenticate your advertising account.

2
Select Alteryx destination

Choose Alteryx as your destination platform and configure the connection settings to establish the data flow without intermediate databases.

3
Configure refresh and build dashboards

Set your preferred update frequency from 5 minutes to daily, then start building visual reports in Alteryx that track your Daily Ad Statistics metrics automatically.

Access Criteo data in Alteryx and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Criteo data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Criteo data in Alteryx automatically

How do I connect my Criteo account to Alteryx using Kondado?
Start by adding Criteo as a new data source in your Kondado account and enter your API credentials to authenticate your advertising account. Then select Alteryx as your destination and choose the Daily Ad Statistics pipeline to begin replicating your campaign data with automated updates.
What marketing KPIs can I track when visualizing Criteo data in Alteryx?
You can monitor essential metrics including total ad spend, click-through rates, impressions generated, bounce rates, and revenue attribution from your retargeting campaigns. These KPIs help you evaluate which dynamic display ads deliver the best return on investment and optimize your programmatic spending accordingly.
How often does Criteo data update in my Alteryx reports?
Kondado updates your Criteo data on a configurable schedule that you control, with options ranging from every 5 minutes to daily updates. This ensures your Alteryx visualizations reflect recent campaign performance without manual intervention, keeping your marketing team aligned with current trends.
Can I combine Criteo data with other advertising platforms in Alteryx?
Yes, you can blend Criteo metrics with data from other sources like Google Sheets or BigQuery to create comprehensive marketing dashboards. This unified view helps you compare programmatic ad performance against other channels for complete campaign analysis.
Do I need technical skills to set up the Criteo to Alteryx connection?
No coding or technical expertise is required to establish this connection, as Kondado handles the data replication process through a simple interface. Business users can complete the setup in minutes, making it accessible for marketing and operations teams without IT support.
What types of custom dashboards can I build with Criteo data in Alteryx?
You can create performance dashboards tracking daily spend trends, conversion funnel visualizations showing clicks to revenue, and bounce rate analysis reports. These custom views help stakeholders understand retargeting effectiveness and make data-driven decisions about budget allocation across campaigns.
How do I share Criteo campaign reports with my team from Alteryx?
Once you build your dashboards in Alteryx, you can distribute reports to stakeholders through standard Alteryx sharing features or export visualizations to Power BI and Looker Studio for broader access across your organization.

Try out all the features for free for 14 days