Connect Salesforce Marketing Cloud (Exact Target) to Alteryx: Dashboards in Minutes

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Salesforce Marketing Cloud (Exact Target)
Alteryx

Visualize Salesforce Marketing Cloud (Exact Target) in Alteryx

Connecting your marketing data to analytics tools should be straightforward for business teams. With Kondado, you can replicate data from Salesforce Marketing Cloud (Exact Target) directly into Alteryx without writing code or managing complex infrastructure. Simply select your data source, choose which pipelines you need, and start building visualizations that help your marketing team track campaign performance and subscriber engagement.

Once connected, your data flows automatically on the schedule you set, whether you need updates every few minutes or once daily. This means your reports in Alteryx always reflect the latest subscriber activities and campaign results without manual exports or spreadsheet work.

Kondado provides a direct integration between Salesforce Marketing Cloud (Exact Target) and Alteryx, allowing business users to access email campaign metrics, subscriber data, and engagement events on a configurable schedule without technical setup or intermediate databases.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combine your email marketing metrics with advanced analytics capabilities to uncover insights that drive better campaign decisions. By replicating Data Extension and Events pipelines into Alteryx, you can analyze how specific customer segments interact with your campaigns across different channels and time periods. Track subscriber growth trends using the List Subscribers pipeline alongside send performance data to identify which content resonates most with your audience. This combination helps marketing teams spot engagement patterns, reduce churn risks, and allocate budget toward the highest-performing campaigns without waiting for technical resources.

Try out all the features for free for 14 days

Salesforce Marketing Cloud (Exact Target) data available in Alteryx

9
available pipelines
164
extractable fields

Available integrations

Integration Description
Data Extension Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers Contains information about subscribers, including fields such as email and status, essential for list and campaign management.
Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in Alteryx

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect your marketing platform

Add Salesforce Marketing Cloud (Exact Target) as a data source by entering your API credentials into Kondado's interface. Select the specific pipelines you want to replicate, such as Emails, Events, or Subscribers, to bring the exact marketing data you need into your analytics workflow.

2
Choose Alteryx as destination

Select Alteryx from the available destinations to establish your direct integration. Kondado will prepare your marketing data so it flows seamlessly into Alteryx without requiring any database setup or technical configuration on your end.

3
Configure refresh schedule and analyze

Set your preferred update frequency, from every 5 minutes to daily, and start building visualizations in Alteryx that reveal campaign performance and subscriber insights. Your reports will stay current automatically based on the schedule you choose, ensuring your team always has fresh data for decision-making.

Access Salesforce Marketing Cloud (Exact Target) data in Alteryx and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in Alteryx automatically

How do I connect Salesforce Marketing Cloud to Alteryx using Kondado?
Start by adding Salesforce Marketing Cloud (Exact Target) as a data source in your Kondado account using your API credentials. Then select Alteryx as your destination and choose which pipelines you want to replicate, such as Emails, Events, or Subscribers. The connection requires no coding or database configuration, so marketing teams can set it up independently without IT support.
What marketing KPIs can I track when I visualize Salesforce Marketing Cloud data in Alteryx?
You can monitor essential metrics including email open rates, click-through rates, subscriber growth, and campaign send volumes using the Sends and List Subscribers pipelines. Analyze engagement trends over time by combining Events data with subscriber demographics to identify your most responsive audience segments. These insights help you optimize send times, improve content relevance, and increase overall marketing ROI.
How often does the data update in Alteryx from Salesforce Marketing Cloud?
Kondado updates your data on a configurable schedule that you control, with options ranging from every 5 minutes to daily or weekly intervals. This flexibility lets you choose the refresh frequency that matches your business needs, whether you are monitoring live campaign performance or generating weekly marketing reports. Your Alteryx dashboards will automatically reflect the latest data based on the schedule you select.
Can I share my Alteryx dashboards with my marketing team?
Yes, once you build reports in Alteryx, you can share them with stakeholders across your organization using Alteryx Server or export capabilities. Team members can view campaign performance, subscriber trends, and engagement metrics without needing access to Salesforce Marketing Cloud directly. This makes collaboration easier and ensures everyone works from the same current data.
Do I need technical skills to set up the Salesforce Marketing Cloud data source?
No coding or technical expertise is required to configure the Salesforce Marketing Cloud (Exact Target) connection. The setup process uses a simple interface where you enter your credentials and select which data you want to replicate. Business users and marketing analysts can complete the entire configuration in minutes without involving developers or database administrators.
What types of custom dashboards can I build with Salesforce Marketing Cloud data in Alteryx?
You can create comprehensive marketing performance dashboards showing campaign comparisons, subscriber lifecycle analysis, and channel engagement trends. Build visualizations that track list growth over time, monitor bounce rates and unsubscribes, or analyze which email content drives the most conversions. Alteryx allows you to combine this marketing data with other business information for complete customer journey analysis.
Can I send Salesforce Marketing Cloud data to other tools besides Alteryx?
Absolutely, Kondado supports multiple destinations including Power BI, Looker Studio, Google Sheets, and BigQuery. You can replicate your marketing data to several platforms simultaneously, enabling different teams to work with their preferred analytics tools while maintaining consistent data across your organization.

Try out all the features for free for 14 days