Connect Salesforce Marketing Cloud (Exact Target) to Looker: Dashboards in Minutes

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Salesforce Marketing Cloud (Exact Target)
Looker

Connect Salesforce Marketing Cloud (Exact Target) to Looker

You can visualize your marketing data by connecting Salesforce Marketing Cloud (Exact Target) to Looker through Kondado in just a few minutes. The platform lets you replicate data from your email campaigns, subscriber lists, and engagement metrics directly into Looker without any coding or complex configuration. Choose which pipelines you need, configure your update schedule from every 5 minutes to daily, and start building reports that help you understand campaign performance and audience behavior. Marketing teams can track subscriber growth, email open rates, click-through patterns, and conversion metrics in one centralized view to make faster, data-driven decisions about their outreach strategies and content optimization. With automated data refresh, your reports always show the latest campaign results.

Kondado connects Salesforce Marketing Cloud (Exact Target) to Looker with a direct integration that requires no intermediate databases or technical setup, allowing business users to replicate marketing data on a configurable schedule and build automated reports that stay current automatically without manual intervention.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With your Salesforce Marketing Cloud (Exact Target) data flowing into Looker, you can combine information from Data Extension, List Subscribers, and Sends pipelines to create comprehensive views of your marketing performance. Analyze how specific subscriber segments respond to different email campaigns by correlating subscription status with send metrics and engagement events. This combination helps you identify your most active audience segments, optimize send times based on historical performance, and track the complete customer journey from subscription to conversion without manual data preparation.

Try out all the features for free for 14 days

Salesforce Marketing Cloud (Exact Target) data available in Looker

9
available pipelines
164
extractable fields

Available integrations

Integration Description
Data Extension Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers Contains information about subscribers, including fields such as email and status, essential for list and campaign management.
Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Salesforce Marketing Cloud

Add Salesforce Marketing Cloud (Exact Target) as a data source in your Kondado account and authenticate your credentials to access your marketing data. Select the specific pipelines you want to replicate, such as subscriber lists or campaign events, to customize your data flow.

2
Select Looker destination

Choose Looker as your destination and configure the connection settings to establish the direct integration between Kondado and your Looker instance. This creates the pathway for your marketing data to flow into your visualization environment without intermediate databases.

3
Configure refresh and build

Set your preferred update frequency, whether every 5 minutes or daily, to keep your reports current automatically. Then build custom dashboards in Looker using your replicated data to visualize campaign performance and subscriber engagement metrics.

Access Salesforce Marketing Cloud (Exact Target) data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Salesforce Marketing Cloud (Exact Target) data in other BI tools

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in Looker automatically

How do I connect Salesforce Marketing Cloud to Looker without coding?
You can set up the connection by selecting Salesforce Marketing Cloud (Exact Target) as your data source in Kondado and choosing Looker as your destination. The platform guides you through authenticating your account and selecting which pipelines to replicate, such as subscriber lists and campaign sends. No technical knowledge or database configuration is required to start visualizing your data.
What marketing KPIs can I track in Looker with Salesforce Marketing Cloud data?
You can track email open rates, click-through rates, subscriber growth trends, and campaign conversion metrics by analyzing data from the Sends, Events, and List Subscribers pipelines. Looker lets you create custom calculations to measure engagement scores and segment performance over time. These insights help you optimize subject lines, send times, and audience targeting for better campaign results.
How often does Salesforce Marketing Cloud data update in Looker?
You can configure updates to run every 5 minutes, 15 minutes, hourly, or daily depending on how frequently you need fresh data for your reports. The update schedule is set during the initial configuration and can be adjusted anytime to match your reporting needs. This ensures your Looker dashboards reflect recent campaign activity without manual refreshes.
Can I share Looker dashboards with my marketing team?
Once you build your dashboards in Looker, you can share them with team members through Looker's built-in sharing features or schedule automated email deliveries. Marketing teams can collaborate on reports, add comments, and set up alerts for specific KPI thresholds. This keeps everyone aligned on campaign performance without exporting files or creating separate presentations.
Do you offer pre-built report templates for Salesforce Marketing Cloud in Looker?
Kondado does not provide pre-built report templates for this connection, allowing you to build fully customized dashboards that match your specific business requirements. You have access to all 164 fields across 9 pipelines to create reports tailored to your unique marketing metrics. This flexibility ensures you visualize exactly the data points that matter most to your campaigns.
What pipelines are available from Salesforce Marketing Cloud to Looker?
The available pipelines include Data Extension, Emails, Events, Folders, List Sends, List Subscribers, Lists, Sends, and Subscribers, covering 164 total fields of marketing data. You can select specific pipelines like subscriber information and campaign events to replicate only the data you need for your analysis. This targeted approach keeps your reports focused and efficient.
Can I combine Salesforce Marketing Cloud data with other sources in Looker?
Yes, you can combine Salesforce Marketing Cloud (Exact Target) data with information from other platforms like BigQuery, PostgreSQL, or Google Sheets within Looker. This allows you to enrich your marketing analysis with sales data, financial metrics, or customer support information for a complete business view. Cross-source analysis helps you understand how marketing campaigns impact overall revenue and customer satisfaction.

Try out all the features for free for 14 days