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Connect Salesforce Marketing Cloud (Exact Target) to IBM Cognos Analytics: Dashboards in Minutes

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Connect Salesforce Marketing Cloud (Exact Target) to IBM Cognos Analytics

How to visualize Salesforce Marketing Cloud (Exact Target) data in IBM Cognos Analytics? Kondado provides a direct connection that lets marketing teams replicate their campaign data into Cognos without technical complexity or coding requirements. Simply select Salesforce Marketing Cloud (Exact Target) as your data source, choose IBM Cognos Analytics as your destination, and configure which pipelines you want to visualize for your reports.

9
available pipelines
164
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Salesforce Marketing Cloud (Exact Target) now →

Try out all the features for free for 14 days

Kondado connects Salesforce Marketing Cloud (Exact Target) directly to IBM Cognos Analytics using a Via Kondado connection, eliminating intermediate databases and complex setup while keeping your marketing reports updated on a configurable schedule.

With this connection, business users can transform raw marketing metrics into actionable insights without waiting for IT support. Monitor email campaign performance, track subscriber engagement trends, and analyze cross-channel marketing effectiveness directly within Cognos dashboards. The automated data refresh ensures your reports always reflect current campaign results, helping marketing teams make faster decisions based on accurate information while saving hours of manual data preparation each week.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Salesforce Marketing Cloud (Exact Target) data available in IBM Cognos Analytics

Each item below is automatically replicated by Kondado from Salesforce Marketing Cloud (Exact Target) into IBM Cognos Analytics — no schema setup, no manual mapping.

9
available pipelines
164
extractable fields
∞
Auto-refresh

Available integrations

Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

By combining Salesforce Marketing Cloud (Exact Target) with IBM Cognos Analytics, marketers can unlock deeper insights from their campaign operations. The Sends and List Sends pipelines provide detailed delivery metrics that help you identify optimal sending times and measure audience reach across different campaigns. Meanwhile, the Events pipeline captures interaction data that reveals how subscribers engage with your content, enabling you to refine targeting strategies.

With these pipelines feeding directly into Cognos, you can build comprehensive reports that correlate email performance with subscriber behavior. Analyze trends in the Subscribers and List Subscribers pipelines to understand list growth patterns, or use Data Extension information to segment audiences based on custom attributes. This unified view helps marketing teams spot opportunities to improve engagement rates and optimize campaign ROI without waiting for technical resources to prepare the data.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in IBM Cognos Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Salesforce Marketing Cloud (Exact Target)

Authenticate your Salesforce Marketing Cloud (Exact Target) account in Kondado by entering your credentials and selecting the pipelines containing your campaign data.

2
Select IBM Cognos Analytics destination

Choose IBM Cognos Analytics as your visualization tool from the available destinations, which also include options like Power BI or Looker Studio.

3
Configure refresh and build reports

Set your preferred update frequency and start building custom Cognos dashboards that transform your marketing data into actionable business insights.

Access Salesforce Marketing Cloud (Exact Target) data in IBM Cognos Analytics and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Salesforce Marketing Cloud (Exact Target) data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Salesforce Marketing Cloud (Exact Target) > Airtable
Alteryx
Salesforce Marketing Cloud (Exact Target) > Alteryx
Amazon Quicksight
Salesforce Marketing Cloud (Exact Target) > Amazon Quicksight
BIMachine
Salesforce Marketing Cloud (Exact Target) > BIMachine
Cortex
Salesforce Marketing Cloud (Exact Target) > Cortex
Data Studio
Salesforce Marketing Cloud (Exact Target) > Data Studio
Geckoboard
Salesforce Marketing Cloud (Exact Target) > Geckoboard
Grafana
Salesforce Marketing Cloud (Exact Target) > Grafana
IBM Cognos Analytics
Salesforce Marketing Cloud (Exact Target) > IBM Cognos Analytics
Klipfolio
Salesforce Marketing Cloud (Exact Target) > Klipfolio
Looker Studio
Salesforce Marketing Cloud (Exact Target) > Looker Studio
Looker
Salesforce Marketing Cloud (Exact Target) > Looker
Looqbox
Salesforce Marketing Cloud (Exact Target) > Looqbox
Metabase
Salesforce Marketing Cloud (Exact Target) > Metabase
Microstrategy
Salesforce Marketing Cloud (Exact Target) > Microstrategy
Pentaho
Salesforce Marketing Cloud (Exact Target) > Pentaho
Power BI
Salesforce Marketing Cloud (Exact Target) > Power BI
Qlik Cloud Analytics
Salesforce Marketing Cloud (Exact Target) > Qlik Cloud Analytics
Qlik Sense
Salesforce Marketing Cloud (Exact Target) > Qlik Sense
Qlik
Salesforce Marketing Cloud (Exact Target) > Qlik
QlikView
Salesforce Marketing Cloud (Exact Target) > QlikView
Redash
Salesforce Marketing Cloud (Exact Target) > Redash
Superset
Salesforce Marketing Cloud (Exact Target) > Superset
Tableau
Salesforce Marketing Cloud (Exact Target) > Tableau
BI TOTVS
Salesforce Marketing Cloud (Exact Target) > BI TOTVS
Zoho Analytics
Salesforce Marketing Cloud (Exact Target) > Zoho Analytics

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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in IBM Cognos Analytics automatically

How do I set up the Salesforce Marketing Cloud connection in Kondado? ▼
Start by adding Salesforce Marketing Cloud (Exact Target) as a new data source in your Kondado account. You will need your Marketing Cloud credentials to authenticate, then select the specific pipelines like Sends, Events, or Subscribers that contain the campaign data you want to analyze in Cognos.
What marketing KPIs can I track in IBM Cognos Analytics using this connection? ▼
You can monitor essential metrics including email delivery rates from the Sends pipeline, subscriber growth trends from the List Subscribers data, and campaign interaction patterns through the Events pipeline. These metrics help you measure engagement rates, list health, and overall campaign effectiveness in visual Cognos reports.
How often does the data update in IBM Cognos Analytics? ▼
Kondado lets you configure the update frequency based on your reporting needs, with options ranging from every 5 minutes to daily schedules. This ensures your Cognos dashboards display current campaign performance data without manual refreshing, keeping your marketing team aligned with recent results.
Can I share the Cognos dashboards with my marketing team? ▼
Yes, once you build reports in IBM Cognos Analytics, you can share them with team members through Cognos native sharing features. Your colleagues will see the same updated Marketing Cloud data you see, enabling collaborative analysis of campaign metrics across departments.
Are there pre-built report templates available for Salesforce Marketing Cloud data in Cognos? ▼
Kondado focuses on providing the data foundation that lets you build custom dashboards tailored to your specific marketing goals. While pre-built templates are not available, the standardized pipeline structure from sources like Emails and Data Extensions makes it straightforward to create reports matching your unique KPI requirements.
Can I send Marketing Cloud data to other tools besides Cognos? ▼
Absolutely, Kondado supports multiple destinations including Power BI, Looker Studio, Google Sheets, and BigQuery. You can also replicate data to PostgreSQL, MySQL, Excel, or Redshift for different analysis needs across your organization.
What types of custom dashboards can I build with Events and Email data? ▼
You can create engagement analysis dashboards showing click patterns and open rates, or build campaign comparison reports using the Emails pipeline metadata combined with Events interaction data. These custom visualizations help identify which content resonates with specific subscriber segments.
Do I need technical skills to maintain the data connection? ▼
No technical expertise is required to maintain your Marketing Cloud to Cognos connection. Once configured, Kondado handles the automated data replication on your chosen schedule, and the no-code interface lets business users manage pipeline selection and updates without IT assistance.

Try out all the features for free for 14 days