Dashboards in minutes

Connect Tray to IBM Cognos Analytics: Dashboards in Minutes

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Connect Tray to IBM Cognos Analytics

Kondado enables business teams to visualize Tray data directly in IBM Cognos Analytics without technical complexity or engineering resources. You simply connect your Tray store as a data source, select IBM Cognos Analytics as your destination, and choose which pipelines to replicate from the 14 available options. The platform handles the data movement automatically, delivering fresh information to your dashboards on a configurable schedule you control, whether that is every 5 minutes or once daily.

14
available pipelines
328
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Tray now →

Try out all the features for free for 14 days

With this connection, marketing and operations teams can track sales performance, monitor inventory levels, and analyze customer behavior using Cognos Analytics powerful visualization capabilities. No coding knowledge is required: just select your data endpoints and start building insightful reports that drive smarter business decisions for your ecommerce operations.

Kondado connects Tray to IBM Cognos Analytics via a direct integration that requires no intermediate databases or complex setup, allowing you to replicate 14 different pipelines including Orders, Customers, and Products on update frequencies ranging from every 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Tray data available in IBM Cognos Analytics

Each item below is automatically replicated by Kondado from Tray into IBM Cognos Analytics — no schema setup, no manual mapping.

14
available pipelines
328
extractable fields
∞
Auto-refresh

Available integrations

Customers
Includes information such as name, email, and registration date, along with modification date and last visit.
Discount Coupons
Contains details such as coupon code, creation date, and discount value, along with usage restrictions.
Newsletters
Presents information about the customer's email, newsletter status, and creation and modification dates.
Payments
Includes data on payment methods, status, and values of transactions made by customers.
Orders
Provides information such as order ID, order date, and delivery status, along with customer details.
Order Details
Includes detailed information such as order ID, billing address, and additional cart values.
Order Details: Mercado Livre
Presents data such as customer ID, estimated delivery date, and information about the purchased product.
Additional Product Information for Orders
Contains additional information such as product ID and product name related to each order.
Order Invoices
Includes data such as invoice ID and product CFOP, essential for accounting.
Order Transactions
Provides information on transaction status and values associated with each order made.
Products
Table contains information about products, including id, name, and variants. Fields such as attributes_id and attributes_value provide additional details.
Products (Kits)
Table presents product kits, detailing id and attributes. Fields such as attributes_customer_attribute_id provide information about the characteristics of the kits.
Sold Products
Table displays sold products, including id and sales information. Fields such as order_id and order_item_quantity help understand sales performance.
Products: Variants
Table details product variants, including id and attributes. Fields such as additionalproductinfo_product_id and additionalproductinfo_variant_id provide specific information about each variant.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

Combining Tray ecommerce data with IBM Cognos Analytics visualization opens powerful analytical possibilities for growing businesses. By replicating the Orders and Sold Products pipelines, you can create dynamic sales performance dashboards that reveal your best-selling items and peak purchasing periods. The Customers and Discount Coupons pipelines enable you to segment your audience and measure promotional campaign effectiveness directly within Cognos Analytics.

This connection helps operations teams identify inventory trends using the Products and Products (Kits) pipelines while financial staff monitors cash flow through the Payments and Order Invoices data. These combined insights allow you to optimize stock levels, refine marketing strategies, and improve customer retention without manual data exports or spreadsheet juggling.

Try out all the features for free for 14 days

How to create Tray dashboards in IBM Cognos Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Tray Store to Kondado

Add Tray as a data source by entering your store credentials and authorizing access to your ecommerce data. Select the specific pipelines you want to replicate, such as Orders, Customers, or Products.

2
Choose IBM Cognos Analytics

Select IBM Cognos Analytics as your destination to receive the Tray data directly without intermediate databases or complex configuration. This establishes the direct link between your store and visualization platform.

3
Configure Refresh and Visualize

Set your preferred update frequency from every 5 minutes to daily, then start building custom reports and dashboards in Cognos Analytics using your automated Tray data feeds.

Access Tray data in IBM Cognos Analytics and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Tray data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Tray > Airtable
Alteryx
Tray > Alteryx
Amazon Quicksight
Tray > Amazon Quicksight
BIMachine
Tray > BIMachine
Cortex
Tray > Cortex
Data Studio
Tray > Data Studio
Geckoboard
Tray > Geckoboard
Grafana
Tray > Grafana
IBM Cognos Analytics
Tray > IBM Cognos Analytics
Klipfolio
Tray > Klipfolio
Looker Studio
Tray > Looker Studio
Looker
Tray > Looker
Looqbox
Tray > Looqbox
Metabase
Tray > Metabase
Microstrategy
Tray > Microstrategy
Pentaho
Tray > Pentaho
Power BI
Tray > Power BI
Qlik Cloud Analytics
Tray > Qlik Cloud Analytics
Qlik Sense
Tray > Qlik Sense
Qlik
Tray > Qlik
QlikView
Tray > QlikView
Redash
Tray > Redash
Superset
Tray > Superset
Tableau
Tray > Tableau
BI TOTVS
Tray > BI TOTVS
Zoho Analytics
Tray > Zoho Analytics

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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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Wherever you need

With the same platform, you send data to AI (Claude/ChatGPT via MCP), reports, spreadsheets, databases, data warehouses, and data lakes. ETL and ELT

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From wherever you need

Data from over 80 sources for Marketing, Ecommerce, ERPs, Customer Service, Finance, Databases, and much more

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Frequently Asked Questions (FAQ)

Answers about visualizing Tray data in IBM Cognos Analytics automatically

How do I set up the Tray connection to IBM Cognos Analytics using Kondado? ▼
Start by adding Tray as a new data source in your Kondado account using your store credentials. Then select IBM Cognos Analytics as the destination and choose which of the 14 available pipelines you want to replicate. The initial data load typically completes within minutes, after which your selected information becomes available for visualization in Cognos Analytics.
What type of dashboards can I build with Tray data in IBM Cognos Analytics? ▼
You can build comprehensive ecommerce dashboards tracking sales trends, customer segmentation, and inventory management using the Orders, Customers, and Products pipelines. Create visual reports that monitor discount campaign performance through the Discount Coupons pipeline or analyze payment method preferences using the Payments data. These custom visualizations help you identify growth opportunities and operational bottlenecks across your online store.
How often does the Tray data update in my Cognos Analytics reports? ▼
You control the refresh schedule based on your business needs, with options ranging from every 5 minutes to daily updates. This configurable schedule ensures your reports reflect recent transactions and inventory changes without manual intervention. You can adjust the frequency anytime as your reporting requirements evolve.
Which KPIs should I track when visualizing Tray ecommerce data? ▼
Focus on metrics like conversion rates using Orders and Customers pipelines, average order value from Order Details, and inventory turnover via Products and Sold Products data. Track campaign ROI by combining Discount Coupons usage with revenue figures from Order Transactions. These indicators help you optimize pricing strategies and stock management decisions.
Can I share my Tray Cognos Analytics dashboards with my team? ▼
Yes, once you build reports in IBM Cognos Analytics, you can distribute them to stakeholders across your organization using the platform native sharing features. Team members can view dashboards even if they do not have Kondado access, since the data lives in your Cognos environment. This simplifies collaboration between marketing, sales, and operations departments.
Do I need technical skills to connect Tray to IBM Cognos Analytics? ▼
No coding or engineering expertise is required to establish this connection through Kondado. The interface guides you through selecting your data source and destination with simple point-and-click configuration. Business users can set up and manage the replication independently without involving IT departments or writing API queries.
What happens if I add new products to my Tray store? ▼
New products appear automatically in your Products pipeline during the next scheduled update, ensuring your Cognos Analytics inventory reports stay current. The Additional Product Information for Orders pipeline also captures new item details as they enter your order workflow. You do not need to manually reconfigure the connection when your product catalog expands.
Can I send Tray data to other visualization tools besides IBM Cognos Analytics? ▼
Yes, Kondado allows you to replicate your Tray data to multiple destinations simultaneously, including Power BI, Looker Studio, or Google Sheets. You can also choose BigQuery or PostgreSQL for advanced analytics needs. This flexibility lets different teams access the same Tray data in their preferred business intelligence platforms.

Try out all the features for free for 14 days