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Kondado enables you to replicate comprehensive eCommerce data from Tray into your preferred analytics environment. Access detailed information from your online store including customer profiles with registration dates and last visit timestamps, complete order histories with Mercado Livre marketplace specifics, and payment transaction records with method details. You can extract discount coupon usage statistics, newsletter subscription data with modification tracking, and order invoice information essential for accounting reconciliation. Product data includes standard items, kits with attribute details, and variants with specific IDs for comprehensive inventory analysis.
Kondado provides direct access to 14 distinct pipelines encompassing 328 fields from Tray, covering every aspect of your eCommerce operation from customer behavior and order management to financial transactions and inventory details.
Marketing teams can analyze customer acquisition patterns through newsletter subscription trends and discount coupon redemption rates to optimize campaign performance and retention strategies. Operations teams benefit from monitoring order details, payment statuses, and estimated delivery dates to streamline fulfillment workflows and reduce delays. Data analysts can cross-reference sold products information with inventory variants and additional product attributes to calculate true profit margins, identify top-performing SKUs, and track sales velocity across different marketplace channels including Mercado Livre.
The Kondado platform takes care of refreshing Tray data, allowing you to stop wasting time with manual work and complex workflows, and focus on analyzing Tray data in your report, spreadsheet, data warehouse, data lake, or database
Below you will find the complete list of available pipelines that Kondado can replicate from your Tray store to power your analytics initiatives. The Customers pipeline delivers essential contact information and behavioral timestamps to help you segment audiences based on registration dates and engagement patterns for targeted marketing campaigns. Orders and Order Details pipelines provide comprehensive transaction data including billing addresses and cart values, while the specific Mercado Livre variant captures marketplace-specific delivery estimates and product information critical for multi-channel sellers. Financial teams can leverage the Payments and Order Transactions pipelines to track revenue flows, transaction statuses, and payment method preferences across your sales channels. By combining Discount Coupons data with Orders information, you can measure promotional campaign effectiveness and calculate actual revenue impact beyond gross sales figures. Linking Products variants with Sold Products records enables accurate inventory turnover analysis and demand forecasting. With automated updates running on your configurable schedule, from every five minutes to daily intervals, you can monitor these KPIs continuously without manual data exports.
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| Integration | Description |
|---|---|
| Customers | Includes information such as name, email, and registration date, along with modification date and last visit. |
| Discount Coupons | Contains details such as coupon code, creation date, and discount value, along with usage restrictions. |
| Newsletters | Presents information about the customer's email, newsletter status, and creation and modification dates. |
| Payments | Includes data on payment methods, status, and values of transactions made by customers. |
| Orders | Provides information such as order ID, order date, and delivery status, along with customer details. |
| Order Details | Includes detailed information such as order ID, billing address, and additional cart values. |
| Order Details: Mercado Livre | Presents data such as customer ID, estimated delivery date, and information about the purchased product. |
| Additional Product Information for Orders | Contains additional information such as product ID and product name related to each order. |
| Order Invoices | Includes data such as invoice ID and product CFOP, essential for accounting. |
| Order Transactions | Provides information on transaction status and values associated with each order made. |
| Products | Table contains information about products, including id, name, and variants. Fields such as attributes_id and attributes_value provide additional details. |
| Products (Kits) | Table presents product kits, detailing id and attributes. Fields such as attributes_customer_attribute_id provide information about the characteristics of the kits. |
| Sold Products | Table displays sold products, including id and sales information. Fields such as order_id and order_item_quantity help understand sales performance. |
| Products: Variants | Table details product variants, including id and attributes. Fields such as additionalproductinfo_product_id and additionalproductinfo_variant_id provide specific information about each variant. |
Try out all the features for free for 14 days
Connect Tray to dashboards, spreadsheets, or databases — no code required.
Log into Kondado and select Tray from the available eCommerce data sources to initiate the connection process using your Tray API credentials.
Choose from 14 available pipelines including Orders, Customers, and Payments, then select where to send your data such as BigQuery, PostgreSQL, Power BI, or Google Sheets.
Create custom reports in Looker Studio or Power BI, analyze metrics in Google Sheets or Excel, or query structured data in PostgreSQL, MySQL, and other database destinations to uncover actionable insights.
Try out all the features for free for 14 days
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Find answers to common questions about connecting Tray to dashboards, spreadsheets, and databases
Try out all the features for free for 14 days