How do I connect my Tray store to Cortex using Kondado?

Start by selecting Tray as your data source in the Kondado platform, then authenticate your store credentials to establish the connection. Choose Cortex as your destination and select which data pipelines you want to replicate, such as Orders or Customers, then set your preferred update schedule.

What kind of dashboards can I build with Tray data in Cortex?

You can create custom reports tracking sales performance, customer lifetime value, and product profitability by combining pipelines like Sold Products, Orders, and Customers. These visualizations help you identify top-performing products, monitor revenue trends, and analyze customer purchase patterns to optimize your marketing strategy.

How often does Tray data update in Cortex reports?

Kondado updates your data on a configurable schedule that you control, with options ranging from every 5 minutes to daily intervals depending on your business needs. This ensures your Cortex visualizations reflect recent transactions and inventory changes without requiring manual data refreshes or exports.

Which KPIs should I track when visualizing Tray sales data?

Focus on metrics like average order value, conversion rates from Discount Coupons, repeat purchase rates from the Customers pipeline, and product performance from Sold Products data. These indicators help you understand customer behavior, measure marketing ROI, and identify which product variants drive the most revenue.

Can I share Cortex dashboards with my team using Tray data?

Yes, once you build reports in Cortex using your replicated Tray data, you can distribute insights to stakeholders across your organization. Team members can access visualizations showing current business performance without needing direct access to your Tray admin panel or Kondado account.

Do I need technical skills to set up the Tray to Cortex connection?

No coding or technical expertise is required to connect Tray to Cortex through Kondado's no-code interface. The setup process involves simple authentication and point-and-click selection of data pipelines, making it accessible for business users, marketers, and operations teams.

Can I send Tray data to other tools besides Cortex?

Yes, Kondado allows you to replicate your Tray data to multiple destinations simultaneously, including Power BI , Google Sheets , BigQuery , and PostgreSQL . This flexibility lets you maintain consistent data across your entire reporting ecosystem.

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Visualize Tray Data in Cortex with Kondado

Kondado provides a direct integration between your Tray store and Cortex, allowing you to transform raw eCommerce data into clear visual insights without any technical expertise. You can replicate data from your online store on a configurable schedule, ensuring your Cortex reports always reflect the latest sales, customer, and inventory information. This connection helps business teams track performance metrics, identify growth opportunities, and make informed decisions based on current data trends rather than outdated spreadsheets.

Setting up this connection takes just minutes through Kondado’s no-code interface, where you simply authenticate your Tray account and choose which data pipelines to activate for your reporting needs. Once configured, your information flows directly into Cortex where you can build custom reports showing order patterns, customer behavior, and revenue analysis across all your sales channels. The automated updates keep your visualizations current without manual exports or tedious spreadsheet maintenance, saving hours of preparation time each week.

Kondado connects Tray to Cortex through a “Via Kondado” direct integration that requires no intermediate databases or complex technical setup, offering 14 pipelines with 328 fields including Customers, Orders, Payments, and Products to power your business intelligence.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With Kondado, you can combine data from the Orders, Customers, and Sold Products pipelines to create comprehensive Cortex dashboards that reveal your most profitable product categories and identify loyal customer segments driving repeat business. Analyzing these connected datasets allows you to pinpoint which marketing campaigns generate actual revenue, understand seasonal purchase patterns, and optimize inventory levels based on historical transaction data rather than guesswork. Adding the Discount Coupons pipeline provides deeper insight into promotion effectiveness, enabling you to calculate true customer acquisition costs and determine which incentive strategies convert casual browsers into long-term buyers.

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Tray data available in Cortex

available pipelines

328

extractable fields

Available integrations

Integration	Description
Customers	Includes information such as name, email, and registration date, along with modification date and last visit.
Discount Coupons	Contains details such as coupon code, creation date, and discount value, along with usage restrictions.
Newsletters	Presents information about the customer's email, newsletter status, and creation and modification dates.
Payments	Includes data on payment methods, status, and values of transactions made by customers.
Orders	Provides information such as order ID, order date, and delivery status, along with customer details.
Order Details	Includes detailed information such as order ID, billing address, and additional cart values.
Order Details: Mercado Livre	Presents data such as customer ID, estimated delivery date, and information about the purchased product.
Additional Product Information for Orders	Contains additional information such as product ID and product name related to each order.
Order Invoices	Includes data such as invoice ID and product CFOP, essential for accounting.
Order Transactions	Provides information on transaction status and values associated with each order made.
Products	Table contains information about products, including id, name, and variants. Fields such as attributes_id and attributes_value provide additional details.
Products (Kits)	Table presents product kits, detailing id and attributes. Fields such as attributes_customer_attribute_id provide information about the characteristics of the kits.
Sold Products	Table displays sold products, including id and sales information. Fields such as order_id and order_item_quantity help understand sales performance.
Products: Variants	Table details product variants, including id and attributes. Fields such as additionalproductinfo_product_id and additionalproductinfo_variant_id provide specific information about each variant.

Customers

Includes information such as name, email, and registration date, along with modification date and last visit.

Discount Coupons

Contains details such as coupon code, creation date, and discount value, along with usage restrictions.

Newsletters

Presents information about the customer's email, newsletter status, and creation and modification dates.

Payments

Includes data on payment methods, status, and values of transactions made by customers.

Orders

Provides information such as order ID, order date, and delivery status, along with customer details.

Order Details

Includes detailed information such as order ID, billing address, and additional cart values.

Order Details: Mercado Livre

Presents data such as customer ID, estimated delivery date, and information about the purchased product.

Additional Product Information for Orders

Contains additional information such as product ID and product name related to each order.

Order Invoices

Includes data such as invoice ID and product CFOP, essential for accounting.

Order Transactions

Provides information on transaction status and values associated with each order made.

Products

Table contains information about products, including id, name, and variants. Fields such as attributes_id and attributes_value provide additional details.

Products (Kits)

Table presents product kits, detailing id and attributes. Fields such as attributes_customer_attribute_id provide information about the characteristics of the kits.

Sold Products

Table displays sold products, including id and sales information. Fields such as order_id and order_item_quantity help understand sales performance.

Products: Variants

Table details product variants, including id and attributes. Fields such as additionalproductinfo_product_id and additionalproductinfo_variant_id provide specific information about each variant.

See all available data →

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