Connect Mautic to IBM Cognos Analytics: Dashboards in Minutes

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Mautic
IBM Cognos Analytics

Visualize Mautic Data in IBM Cognos Analytics

Connect your Mautic marketing automation platform to IBM Cognos Analytics using Kondado’s direct integration. You can replicate data from your Mautic instance and visualize campaign performance, contact behavior, and lead scoring metrics without writing any code or managing complex database connections. The setup takes just minutes, and your marketing team gains immediate access to professional business intelligence capabilities for smarter, faster decision making.

Kondado provides a direct connection between Mautic and IBM Cognos Analytics that updates on a configurable schedule, eliminating manual CSV exports and enabling automated marketing reports that refresh every 5 minutes, hourly, or daily based on your specific business requirements.

Whether you track email open rates, monitor lead progression through complex nurture campaigns, or analyze conversion funnels across multiple touchpoints, having your Mautic data automatically available in IBM Cognos Analytics transforms raw marketing information into clear, actionable visualizations. Business users can create custom reports and share insights across departments without waiting for technical teams to prepare manual data extracts.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With Kondado’s “Tabelas e Views” pipeline, you can access critical Mautic information including your contacts database, campaign performance metrics, and email engagement statistics directly within IBM Cognos Analytics. Marketing managers can build comprehensive dashboards showing lead lifecycle progression, segment growth trends, and campaign ROI by combining these data streams into unified visual reports.

This direct integration enables practical use cases such as monitoring which email sequences drive the most qualified leads, identifying stagnant contacts requiring re-engagement, and tracking marketing attribution across multiple channels. Your operations team can set up automated alerts when campaign metrics fall below targets, ensuring timely adjustments to your marketing strategy without manual data checking.

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Dynamic data

Kondado automatically reads the schema of your Mautic. All tables, views, and fields available in your account are extracted without manual configuration.

1
available pipeline

What Kondado extracts

Tabelas e Views
Kondado automatically maps all tables and views available in your database
Integration Description
Tabelas e Views Kondado automatically maps all tables and views available in your database

Try out all the features for free for 14 days

How to create Mautic dashboards in IBM Cognos Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Mautic as data source

Add Mautic as a data source by entering your database connection details into Kondado. Select the "Tabelas e Views" pipeline to access your marketing automation datasets.

2
Select IBM Cognos Analytics destination

Select IBM Cognos Analytics as your destination and configure how you want your Mautic data structured for visualization. You can also replicate the same data to BigQuery or PostgreSQL for additional storage options.

3
Build dashboards and schedule updates

Set your preferred update schedule such as every 15 minutes or daily, then start building custom marketing reports in IBM Cognos Analytics. Your dashboards will stay current automatically based on the frequency you selected.

Access Mautic data in IBM Cognos Analytics and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Mautic data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Mautic data in IBM Cognos Analytics automatically

How do I connect Mautic to IBM Cognos Analytics using Kondado?
Start by adding Mautic as a data source in your Kondado account using your database credentials. Then select IBM Cognos Analytics as your destination and choose which datasets you want to replicate for your marketing dashboards.
What marketing dashboards can I build with Mautic data in IBM Cognos Analytics?
You can create custom reports tracking email campaign performance, lead scoring distributions, contact segment growth, and conversion funnel analysis. These visualizations help marketing teams identify which campaigns generate the highest quality leads and optimize nurture sequences accordingly.
How often does my Mautic data update in IBM Cognos Analytics?
You configure the update frequency based on your reporting needs, choosing intervals such as every 5 minutes, 15 minutes, hourly, or daily. This ensures your marketing reports reflect current campaign performance without requiring manual data refreshes or exports.
Which Mautic KPIs should I track in IBM Cognos Analytics?
Focus on metrics like email open rates, click-through rates, lead stage progression, campaign conversion rates, and contact engagement scores. Tracking these indicators helps you measure marketing automation effectiveness and identify opportunities to improve lead nurturing workflows.
Are there pre-built report templates for Mautic in IBM Cognos Analytics?
Kondado does not provide pre-built report templates for this combination, allowing you complete flexibility to design custom dashboards that match your specific marketing objectives. You build reports from scratch using your replicated Mautic data to create visualizations tailored to your business needs.
Can I share Mautic dashboards with my team in IBM Cognos Analytics?
Yes, once you build your dashboards in IBM Cognos Analytics, you can share them with stakeholders across your marketing, sales, and executive teams. This collaborative approach ensures everyone accesses the same current campaign data for aligned decision making.
Can I send Mautic data to other tools besides IBM Cognos Analytics?
Absolutely, Kondado enables you to replicate Mautic data to multiple destinations including Power BI, Google Sheets, BigQuery, and PostgreSQL simultaneously. This allows different teams to access marketing data in their preferred analytics environment.
What specific Mautic data entities can I replicate to IBM Cognos Analytics?
Through the "Tabelas e Views" pipeline, you select which datasets to replicate from your Mautic database, including contacts, campaigns, emails, lead stages, and custom fields. This comprehensive access enables you to build detailed reports on specific aspects of your marketing automation performance.

Try out all the features for free for 14 days