What kind of dashboards can I build with GA4 data in IBM Cognos Analytics?

You can build executive summaries of website traffic, e-commerce performance scorecards, and campaign effectiveness views that turn raw GA4 metrics into decision-ready visuals. Cognos lets you layer these marketing insights with your own business data for unified reporting across departments.

How often does my GA4 data update in IBM Cognos Analytics?

You choose the refresh frequency when setting up your connection, with options ranging from every five minutes to daily updates. This keeps your Cognos reports current automatically without manual refreshes or spreadsheet uploads.

Which KPIs should I track when visualizing GA4 data in Cognos?

Focus on metrics like conversion rate, sessions by channel, e-commerce revenue, and landing page performance to understand user behavior. Kondado provides dimensions such as source, medium, device, and location to help you segment these KPIs effectively inside Cognos.

Are there any pre-built dashboard templates available for GA4 data?

Yes, Kondado offers ready-made report templates including the Google Analytics (GA4) Power BI Report and the Google Analytics (GA4) Looker Studio Report for Power BI and Looker Studio users. While these are built for other tools, they show exactly which metrics and layouts work best, making it easy to recreate similar dashboards inside IBM Cognos Analytics.

Can I share my GA4 Cognos dashboards with my marketing team?

Once your data is in IBM Cognos Analytics, you can use Cognos built-in sharing features to distribute dashboards and reports to stakeholders across your organization. Your team members can view the latest metrics without needing access to Kondado or Google Analytics.

Do I need extra storage to send GA4 data into Cognos?

No, Kondado delivers your GA4 metrics directly into IBM Cognos Analytics without requiring additional databases. You can begin building reports right away without managing storage in PostgreSQL , BigQuery , or Amazon S3.

Can I send my GA4 data to other tools besides IBM Cognos Analytics?

Yes, you can route your GA4 data to multiple destinations including Power BI , Looker Studio , Google Sheets , and BigQuery from the same Kondado setup. This lets you maintain consistent metrics across different reporting platforms your teams already use.

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Visualize Google Analytics GA4 Data in IBM Cognos Analytics

You can visualize Google Analytics GA4 data in IBM Cognos Analytics by connecting your GA4 property as a data source on Kondado and selecting Cognos Analytics as your destination in just a few clicks. Kondado provides a direct connection that sends your marketing metrics straight into Cognos, so your team can build interactive dashboards and self-service reports without any intermediate databases or manual exports. You can choose from over a dozen available pipelines covering traffic, conversions, and user engagement, set your preferred refresh schedule, and start analyzing user behavior alongside your business data to make faster, more confident marketing decisions.

Kondado connects Google Analytics GA4 to IBM Cognos Analytics through a Via Kondado connection, offering 13 pipelines and 105 fields that replicate data on a configurable schedule with no intermediate databases required.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With IBM Cognos Analytics, your Google Analytics GA4 data becomes a powerful foundation for marketing and operations dashboards that the whole team can explore. You can combine the E-commerce Revenue Daily pipeline with the Traffic Acquisition Daily pipeline to see exactly which campaigns drive sales each day, or use the Landing Page Analysis pipeline to understand which entry points convert best and where visitors drop off. These insights help marketing teams optimize ad spend, improve user journeys, and align web performance with broader revenue goals directly inside Cognos without writing any code.

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Google Analytics GA4 data available in IBM Cognos Analytics

available pipelines

105

extractable fields

Available integrations

Integration	Description
Channel Performance (Monthly)	Analyze monthly channel performance with metrics such as sessions, users, and bounce rate, along with dimensions like source/medium and campaign.
Custom Report (Core)	Create custom reports by selecting dimensions like date and page, and metrics such as users and sessions for detailed analysis.
Device & Region Performance	Evaluate performance by device and region using metrics like sessions and users, along with dimensions such as device type and location.
Device Performance	Analyze performance across different devices with metrics such as sessions, bounce rate, and average session duration.
E-commerce Revenue (Daily)	Monitor daily e-commerce revenue using metrics such as total revenue, number of transactions, and conversion rate.
Events Tracking (Daily)	Track daily events with metrics such as event count, unique users, and engagement, along with dimensions like event type.
Geographic Performance (Daily)	Analyze daily geographic performance with dimensions such as location and metrics like sessions, users, and bounce rate.
Geographic Performance (Monthly)	Examine monthly geographic performance using metrics like sessions and users, along with dimensions such as location and source.
Landing Page Analysis	Evaluate landing page performance with metrics such as conversion rate and sessions, along with dimensions like page URL and source.
Page Content Analysis	Analyze page content with metrics such as average time on page and sessions, along with dimensions like URL and page title.
Product Category Monthly	Monthly report analyzing revenue, sessions, and users by product category, allowing insights into the performance of each category over time.
Product Performance	Report detailing metrics such as revenue, units sold, and sessions by product, facilitating the analysis of individual item performance.
Traffic Acquisition Daily	Daily report including dimensions such as date, source/medium, and campaign, with metrics of sessions, users, and bounce rate, allowing evaluation of campaign effectiveness.

Channel Performance (Monthly)

Analyze monthly channel performance with metrics such as sessions, users, and bounce rate, along with dimensions like source/medium and campaign.

Custom Report (Core)

Create custom reports by selecting dimensions like date and page, and metrics such as users and sessions for detailed analysis.

Device & Region Performance

Evaluate performance by device and region using metrics like sessions and users, along with dimensions such as device type and location.

Device Performance

Analyze performance across different devices with metrics such as sessions, bounce rate, and average session duration.

E-commerce Revenue (Daily)

Monitor daily e-commerce revenue using metrics such as total revenue, number of transactions, and conversion rate.

Events Tracking (Daily)

Track daily events with metrics such as event count, unique users, and engagement, along with dimensions like event type.

Geographic Performance (Daily)

Analyze daily geographic performance with dimensions such as location and metrics like sessions, users, and bounce rate.

Geographic Performance (Monthly)

Examine monthly geographic performance using metrics like sessions and users, along with dimensions such as location and source.

Landing Page Analysis

Evaluate landing page performance with metrics such as conversion rate and sessions, along with dimensions like page URL and source.

Page Content Analysis

Analyze page content with metrics such as average time on page and sessions, along with dimensions like URL and page title.

Product Category Monthly

Monthly report analyzing revenue, sessions, and users by product category, allowing insights into the performance of each category over time.

Product Performance

Report detailing metrics such as revenue, units sold, and sessions by product, facilitating the analysis of individual item performance.

Traffic Acquisition Daily

Daily report including dimensions such as date, source/medium, and campaign, with metrics of sessions, users, and bounce rate, allowing evaluation of campaign effectiveness.

See all available data →

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How to create Google Analytics GA4 dashboards in IBM Cognos Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

Add Google Analytics GA4 data source

Log in to Kondado and select Google Analytics GA4 from the data source library. Enter your Google credentials and choose the GA4 property you want to replicate into Cognos.

Select IBM Cognos Analytics destination

Choose IBM Cognos Analytics as your destination and pick the specific pipelines that match your reporting needs. Kondado will map your GA4 fields directly into Cognos with no extra storage required.

Build dashboards and set refresh schedule

Open IBM Cognos Analytics to create charts and reports using your replicated GA4 data. Set your preferred update frequency in Kondado to keep your dashboards current on a configurable schedule.