Connect Bing to IBM Cognos Analytics: Dashboards in Minutes

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Bing
IBM Cognos Analytics

Visualize Bing Data in IBM Cognos Analytics

Kondado enables marketing teams to replicate Bing advertising data directly into IBM Cognos Analytics without complex technical setup or intermediate databases. You can access your campaign performance metrics and audience insights through automated data flows that keep your reports current and accurate. Simply select Bing as your data source and choose IBM Cognos Analytics as your destination to start analyzing search advertising results alongside other business data for comprehensive marketing intelligence.

Kondado provides a direct connection between Bing and IBM Cognos Analytics with updates on a configurable schedule ranging from every 5 minutes to daily, enabling near-real-time marketing performance monitoring through automated data workflows.

Business users gain immediate visibility into ad spend efficiency, click-through rates, and conversion trends through intuitive dashboards that simplify complex advertising metrics. This streamlined approach helps marketing teams make faster budget allocation decisions and optimize campaign performance without waiting for technical resources or manual spreadsheet updates.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Available Pipelines

With Kondado’s Bing pipeline for IBM Cognos Analytics, you can unlock detailed insights from your Microsoft advertising campaigns. The Relatório customizado pipeline delivers fully customizable dimensions and metrics directly to your analytics environment, allowing you to track specific KPIs like impression share and cost per acquisition alongside your sales data. Marketing managers can build comprehensive performance views that correlate search advertising trends with revenue outcomes, enabling smarter bidding strategies and budget optimization. By combining Bing’s advertising intelligence with IBM Cognos Analytics visualization capabilities, teams create actionable reports that reveal which keywords and ad groups drive the most valuable customer engagements.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Bing dashboards in IBM Cognos Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Bing as your data source

Authenticate your Bing advertising account in Kondado to establish your data source. This grants immediate access to your campaign metrics and performance dimensions for replication.

2
Select IBM Cognos Analytics destination

Choose IBM Cognos Analytics as your target platform from the available destinations. You can also send data to Power BI or PostgreSQL if your team uses multiple analytics tools.

3
Configure refresh and build reports

Set your preferred update schedule ranging from 5 minutes to daily intervals. Then start building custom dashboards in IBM Cognos Analytics that visualize your Bing advertising performance trends.

Access Bing data in IBM Cognos Analytics and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Bing data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Bing data in IBM Cognos Analytics automatically

How do I connect my Bing Ads account to IBM Cognos Analytics without coding?
Kondado offers a no-code setup where you authenticate your Bing account and select IBM Cognos Analytics as your destination. The platform handles the data replication automatically, delivering your advertising metrics directly to your dashboards without requiring SQL knowledge or API configuration.
What specific Bing advertising metrics can I track in IBM Cognos Analytics?
Through the Relatório customizado pipeline, you can visualize dimensions and metrics such as impressions, clicks, conversions, and spend data. This allows you to monitor campaign performance, analyze audience behavior, and measure return on ad spend within your IBM Cognos Analytics environment.
How often does Bing data update in my IBM Cognos Analytics dashboards?
You control the refresh frequency based on your business needs, with options ranging from every 5 minutes to daily updates. This configurable schedule ensures your marketing reports reflect recent campaign activity without manual intervention.
Can I combine Bing data with other marketing sources in IBM Cognos Analytics?
Yes, Kondado supports multiple data sources simultaneously. You can replicate data from Bing alongside other platforms into IBM Cognos Analytics, or send data to destinations like Power BI or BigQuery for additional visualization options.
Do I need to prepare my IBM Cognos Analytics environment before connecting Bing?
No preparation is required. Kondado's direct connection delivers data that is ready for visualization immediately. You can start building charts and reports as soon as the first automated update completes, using standard IBM Cognos Analytics tools.
How can I share Bing advertising dashboards with my marketing team?
Once your data flows into IBM Cognos Analytics, you can leverage the platform's built-in sharing features to distribute reports. Team members access the same current Bing metrics you see, ensuring everyone works with consistent campaign performance data for collaborative decision-making.
What types of custom reports can I build with Bing data in IBM Cognos Analytics?
You can create tailored reports showing keyword performance trends, device-specific conversion rates, geographic campaign distribution, and time-based spend analysis. These custom views help identify high-performing ad groups and optimize budget allocation across your Microsoft Advertising campaigns.

Try out all the features for free for 14 days