Connect Bing to Qlik Sense: Dashboards in Minutes

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Bing
Qlik Sense

Connect Bing to Qlik Sense for Marketing Analytics

Kondado makes it simple to replicate your Bing advertising data directly into Qlik Sense without any technical setup or intermediate databases. Marketing teams can automatically bring campaign metrics, ad performance, and audience insights into their preferred visualization tool to track ROI and optimize spend. This direct connection eliminates manual data exports and complex spreadsheet work, keeping your reports current on a configurable schedule.

With Kondado, you select exactly which advertising dimensions and metrics matter most to your campaigns, then replicate that data to build comprehensive dashboards in Qlik Sense. The platform handles all data synchronization automatically, ensuring your marketing reports reflect the latest Bing performance without requiring IT support or database management. Business users can focus on analyzing trends and making strategic decisions rather than managing technical connections.

Kondado replicates Bing data to Qlik Sense via a direct integration requiring no coding or additional infrastructure, allowing you to refresh your marketing reports every 5 minutes, hourly, or daily based on your specific business needs.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining Bing advertising data with Qlik Sense analytics empowers marketing teams to visualize campaign performance through fully customizable reports. The Custom Report pipeline allows you to select specific dimensions and metrics that matter most to your business, such as impressions, clicks, conversions, and cost data, creating tailored views of your Microsoft Advertising results.

By analyzing these Bing metrics in Qlik Sense, you can identify which search terms drive the most valuable traffic, compare campaign performance across different time periods, and optimize your advertising budget allocation. This combination helps agencies and SMBs track key performance indicators like cost per acquisition and return on ad spend through interactive dashboards that update automatically on your preferred schedule.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Bing dashboards in Qlik Sense

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Bing as your data source

Authenticate your Microsoft Advertising account in Kondado and select the specific campaign dimensions and metrics you want to replicate through the Custom Report pipeline. This establishes your connection without requiring any technical configuration or database setup.

2
Select Qlik Sense as destination

Choose Qlik Sense as your visualization platform to receive the replicated Bing advertising data, or alternatively send data to Power BI or Looker Studio if your team uses multiple reporting tools. The direct integration ensures your marketing metrics flow seamlessly into your chosen analytics environment.

3
Build dashboards and set refresh

Set your preferred update frequency ranging from every 5 minutes to daily, then start building interactive dashboards in Qlik Sense that track campaign performance and ROI. Your reports will stay current automatically based on the schedule you configured, keeping your marketing team aligned with the latest data.

Access Bing data in Qlik Sense and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Bing data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Bing data in Qlik Sense automatically

How do I set up the Bing data source in Kondado?
Start by selecting Bing from our available data sources and authenticate your Microsoft Advertising account with your standard login credentials. Choose the Custom Report pipeline and specify which dimensions and metrics you want to replicate, then set your preferred refresh schedule to begin automatic data synchronization.
What kind of marketing dashboards can I build with Bing data in Qlik Sense?
You can create comprehensive campaign performance dashboards showing cost per click trends, conversion tracking, and keyword effectiveness over time. Many users build executive summary reports that aggregate spend data across multiple campaigns alongside ROI calculations to guide budget decisions.
How often does the Bing data update in my Qlik Sense reports?
Kondado offers flexible refresh options ranging from every 5 minutes for near-real-time monitoring to hourly or daily updates depending on your reporting needs. You can adjust this frequency anytime based on campaign intensity or reporting cycles without affecting your existing dashboard configurations.
Which specific Bing advertising KPIs should I track in Qlik Sense?
Focus on metrics like click-through rates, cost per acquisition, conversion values, and impression share to evaluate campaign effectiveness. Tracking these indicators alongside quality score data helps identify optimization opportunities for your Microsoft Advertising campaigns.
Are there pre-built report templates available for Bing data?
Kondado provides the Custom Report pipeline that lets you define your own dimensions and metrics rather than using rigid templates. This flexibility allows you to build Qlik Sense dashboards tailored to your specific campaign goals, whether you are tracking e-commerce conversions or lead generation performance.
Can I share my Bing marketing dashboards with team members who do not have Kondado access?
Once your data is in Qlik Sense, sharing works through your existing Qlik Sense permissions and user management, allowing colleagues to view reports without needing Kondado credentials. Your marketing team can collaborate on dashboard analysis while Kondado maintains the automated data replication in the background.
Can I send Bing data to other visualization tools besides Qlik Sense?
Yes, you can replicate your Bing advertising data to Power BI, Looker Studio, or Google Sheets using the same simple setup process. This flexibility allows you to use different tools for different audiences while maintaining consistent data across all your reports.
Do I need technical skills or database knowledge to replicate Bing data to Qlik Sense?
No coding or database administration is required, as Kondado handles the technical replication process through an intuitive interface designed for business users. Marketing professionals can configure their data connections and refresh schedules without involving IT teams or writing complex queries.

Try out all the features for free for 14 days