Connect Bing to Amazon Quicksight: Dashboards in Minutes

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Bing
Amazon Quicksight

How to Visualize Bing Data in Amazon Quicksight

Kondado makes it simple to replicate your Bing advertising metrics into Amazon Quicksight without writing code or managing complex infrastructure. You connect your Bing account as a data source, select the specific pipelines you need, and choose Amazon Quicksight as your destination. Your marketing data flows directly into your analytics environment, ready for visualization and analysis. The entire setup takes minutes, allowing your team to focus on insights rather than technical configuration.

Kondado provides a direct integration between Bing and Amazon Quicksight that replicates your advertising data on a configurable schedule, eliminating manual exports and keeping your marketing dashboards current with automated updates.

Once connected, you can build comprehensive reports that combine Bing performance metrics with other business data sources in your Amazon Quicksight account. Marketing teams gain immediate visibility into campaign effectiveness, budget utilization, and audience engagement patterns across their Microsoft Advertising initiatives. This empowers you to optimize advertising spend, identify high-performing keywords, and improve overall ROI with data-driven confidence.

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With the Custom Report pipeline, you bring your specific Bing Ads dimensions and metrics directly into Amazon Quicksight for tailored analysis. This flexibility allows marketing teams to track cost per acquisition, impression share, and conversion rates alongside other business metrics. You can segment performance by device, location, or campaign type to uncover opportunities for budget reallocation and audience targeting improvements. Combining this data with sales figures or website analytics in Amazon Quicksight creates a unified view of your marketing funnel, helping you understand how Bing advertising contributes to overall revenue growth and customer acquisition costs.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Bing dashboards in Amazon Quicksight

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Bing as your data source

Log into Kondado and select Bing from our data source catalog, then authenticate with your Microsoft Advertising account credentials. Choose the Custom Report pipeline and specify which dimensions and metrics you want to replicate for your marketing analysis.

2
Choose Amazon Quicksight destination

Select Amazon Quicksight as your destination to replicate your Bing advertising data directly into your analytics environment. You can also configure parallel pipelines to Power BI or Looker Studio to serve different teams with their preferred tools.

3
Configure dashboards and refresh schedule

Build comprehensive marketing reports in Amazon Quicksight using your replicated Bing metrics, tracking campaign performance and advertising ROI through custom visualizations. Set your preferred data refresh schedule to maintain current reports, selecting from intervals such as every 15 minutes, hourly, or daily based on your business requirements.

Access Bing data in Amazon Quicksight and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Bing data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Bing data in Amazon Quicksight automatically

How do I set up a Bing data source in Kondado?
Start by selecting Bing from our available sources and authenticate with your Microsoft Advertising credentials. Choose the Custom Report pipeline and define the specific dimensions and metrics your team needs for analysis. Within minutes, your selected data will begin flowing to Amazon Quicksight without requiring any technical setup or intermediate storage systems.
What Bing advertising KPIs should I track in Amazon Quicksight?
Focus on metrics that drive decision-making such as click-through rates, cost per click, conversion rates, and return on ad spend. The Custom Report pipeline allows you to select exactly which performance indicators matter most for your campaigns. Visualizing these metrics in Amazon Quicksight helps identify which keywords and ad groups deliver the best results for your budget.
How often does Bing data update in Amazon Quicksight?
You control the refresh schedule based on your business needs, with options ranging from every 5 minutes to daily updates. This configurable schedule ensures your marketing team always works with current performance data without manual intervention. Automated updates keep your dashboards synchronized with your latest Bing advertising activity.
Can I share Bing marketing dashboards with my team in Amazon Quicksight?
Yes, once your data is in Amazon Quicksight, you can distribute insights across your organization using the platform's built-in sharing features. Marketing managers can provide stakeholders with access to campaign performance views while maintaining control over data permissions. This collaborative approach keeps everyone aligned on advertising strategy and results.
Do you offer pre-built report templates for Bing data?
Rather than limiting you to predefined layouts, Kondado enables you to build completely custom dashboards tailored to your specific marketing objectives. You design reports that highlight the exact metrics and visualizations your business requires. This approach ensures your Amazon Quicksight dashboards match your unique workflow and reporting standards.
Can I combine Bing data with other marketing platforms in Amazon Quicksight?
Absolutely, Amazon Quicksight excels at blending data from multiple sources for comprehensive analysis. You can bring in Bing performance data alongside information from Google Sheets, BigQuery, or other advertising platforms. This unified view reveals how Bing campaigns perform relative to your overall marketing mix and business goals.
What specific metrics are available from Bing through Kondado?
The Custom Report pipeline provides access to six configurable fields including impressions, clicks, spend, conversions, and other key advertising dimensions. You select exactly which data points to replicate based on your reporting requirements. This targeted approach ensures you only bring relevant metrics into your Amazon Quicksight environment.

Try out all the features for free for 14 days