Connect Bing to Metabase: Dashboards in Minutes

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Bing
Metabase

Visualize Bing Advertising Data in Metabase

Kondado provides a direct integration between your Bing advertising account and Metabase without requiring any technical setup or intermediate databases. Simply connect your Bing data source to our platform, select Metabase as your destination, and start replicating your campaign metrics on a configurable schedule. This no-code approach allows marketing teams to access their search advertising data within minutes, transforming complex API connections into simple visual analytics that support daily optimization decisions.

Kondado replicates your Bing advertising metrics directly into Metabase, enabling marketing teams to monitor campaign performance through automated updates without technical infrastructure or manual exports.

With automated data refreshes available every five minutes or on longer intervals, your reports always reflect current advertising results. Business users can analyze click-through rates, conversion data, and budget utilization through intuitive visualizations that support faster decision-making for your marketing investments. The direct connection eliminates manual spreadsheet work while keeping your entire team aligned on campaign effectiveness and return on ad spend.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

By combining your Bing advertising data with Metabase visualization capabilities, you can transform raw campaign metrics into actionable marketing intelligence. The Relatório customizado pipeline brings your selected dimensions and metrics directly into Metabase, allowing you to track cost per acquisition trends and keyword performance through custom dashboards. Marketing teams can correlate Bing search data with business outcomes, identifying which campaigns drive qualified traffic while monitoring budget efficiency across different audience segments, geographic regions, and time periods to optimize overall marketing strategy.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Bing dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect your Bing data source

Authenticate your Microsoft advertising account in Kondado to establish the connection, then select which campaign metrics and dimensions you want to replicate into your analytics environment.

2
Select Metabase as your destination

Choose Metabase from our available destinations to receive your Bing advertising data, creating a direct flow that eliminates manual exports and complex database management.

3
Build dashboards and set refresh schedules

Create visualizations in Metabase using your replicated Bing metrics, then configure automated updates ranging from five minutes to daily intervals to keep marketing reports current.

Access Bing data in Metabase and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Bing data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Hundreds of data-driven companies trust Kondado
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Frequently Asked Questions (FAQ)

Answers about visualizing Bing data in Metabase automatically

How do I connect my Bing Ads account to Metabase using Kondado?
Start by adding Bing as a new data source in your Kondado account, then authenticate with your Microsoft advertising credentials. Once connected, choose Metabase from our available destinations and configure which advertising metrics you want to replicate. The setup completes automatically without requiring database configuration or technical assistance from your IT team.
What Bing advertising metrics can I track in Metabase dashboards?
Through the Relatório customizado pipeline, you select specific dimensions and metrics from your Bing Ads account to visualize in Metabase. Common tracking includes impressions, clicks, conversions, spend amounts, and quality scores displayed through charts and graphs. You can customize these visualizations to focus on campaign performance, ad group effectiveness, or keyword-level results that matter most to your marketing strategy.
How often does my Bing data update in Metabase?
Kondado offers configurable refresh schedules ranging from every five minutes to daily updates, depending on how frequently you need fresh advertising insights. Marketing teams typically choose fifteen-minute or hourly intervals to balance current data availability with resource efficiency. Your selected schedule runs automatically, ensuring Metabase dashboards reflect recent campaign activity without manual intervention.
Can I share Bing marketing dashboards with my team in Metabase?
Yes, Metabase includes built-in collaboration features that allow you to distribute dashboard links to stakeholders throughout your organization. Team members can view advertising performance metrics without needing direct access to your Bing Ads account or Kondado configuration. You can also schedule automated email reports from Metabase to keep leadership informed of campaign progress on a regular basis.
Do you offer pre-built report templates for Bing advertising data?
Kondado provides the data foundation while you build custom dashboards tailored to your specific marketing KPIs and business questions in Metabase. Rather than limiting you to predefined templates, this approach lets you design visualizations that match your unique account structure and reporting requirements. You retain full control over chart types, filtering options, and metric combinations that align with your strategic goals.
What decisions can I make with Bing data visualized in Metabase?
Visualized Bing data enables budget reallocation decisions by identifying underperforming campaigns and high-converting keywords that deserve increased investment. Marketing managers can optimize bidding strategies based on historical trend analysis and compare performance across different audience segments. The visual format makes it easier to spot seasonal patterns and adjust creative messaging timing to maximize return on advertising spend.
Can I combine Bing data with other marketing sources in Metabase?
Absolutely, you can send data from Google Sheets, BigQuery, or PostgreSQL into the same Metabase instance alongside your Bing metrics. This unified view allows comparison between search advertising channels and correlation with sales data from other business systems. Cross-channel analysis helps identify which platforms deliver the best customer acquisition costs for your specific products or services.

Try out all the features for free for 14 days