Connect Taboola to Metabase: Dashboards in Minutes

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Taboola
Metabase

Visualize Taboola Data in Metabase

Want to turn your Taboola advertising metrics into clear, actionable visualizations without dealing with technical complexity? Kondado offers a direct connection that replicates your campaign statistics directly into Metabase, allowing marketing teams to build custom dashboards and track advertising performance without writing code or managing intermediate databases. You simply select Taboola as your data source, choose Metabase as your destination, and define how often the data should refresh to keep your reports current and reliable.

Kondado connects Taboola to Metabase through a direct connection that replicates Statistics by campaign, site, and day on a configurable schedule, enabling teams to visualize CTR, CPC, and ROAS metrics without intermediate databases or complex technical setup.

With this connection, business users can explore campaign performance by site and date, identify top-performing placements, and optimize budget allocation using familiar visualization tools. The automated data refresh ensures your team always has access to fresh insights for making timely marketing decisions.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Taboola and Metabase: Practical Insights

By combining Taboola with Metabase through Kondado, you gain immediate access to the Statistics by campaign, site, and day pipeline, which delivers granular insights into impressions, clicks, and advertising costs across your campaigns. Marketing teams can visualize CTR trends to optimize creative performance, track CPC fluctuations to manage budget efficiency, and analyze ROAS by site to identify high-value publishing partners. This data empowers you to create custom reports that compare campaign performance over time, spot underperforming placements quickly, and make data-driven decisions about where to allocate your native advertising budget for maximum return.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
26
extractable fields

Pre-configured reports

Report Description
Statistics by campaign, site, and day Analyze impressions, clicks, and cost by campaign and site. Metrics such as CTR, CPC, and ROAS help evaluate performance.
Statistics by campaign, site, and day
Analyze impressions, clicks, and cost by campaign and site. Metrics such as CTR, CPC, and ROAS help evaluate performance.

Try out all the features for free for 14 days

How to create Taboola dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Taboola as Your Data Source

Log in to Kondado and add Taboola as a new data source by entering your credentials. Select the Statistics by campaign, site, and day pipeline to begin replicating your advertising metrics.

2
Select Metabase as Destination

Choose Metabase from the available destinations to establish a direct connection for your replicated data. This setup requires no intermediate databases or complex technical configuration.

3
Configure Refresh and Build Dashboards

Set your preferred update frequency, from every 5 minutes to daily, then start building custom visualizations in Metabase. Your Taboola metrics will stay current automatically, enabling continuous performance monitoring.

Access Taboola data in Metabase and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Taboola data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Taboola data in Metabase automatically

How do I connect Taboola to Metabase using Kondado?
Start by adding Taboola as a data source in your Kondado account, then select Metabase as your destination. The platform establishes a direct connection that replicates your Statistics by campaign, site, and day data without requiring intermediate databases or complex configuration. You can begin visualizing your advertising metrics within minutes of completing the setup.
What Taboola metrics can I track in Metabase dashboards?
You can visualize key performance indicators including CTR, CPC, ROAS, impressions, and clicks from the Statistics by campaign, site, and day pipeline. These metrics allow you to analyze campaign effectiveness by individual sites and dates, helping you identify which publishing partners deliver the best results. Create custom calculations and visualizations to track budget efficiency and campaign profitability over time.
How often does Taboola data update in Metabase?
Kondado offers configurable refresh schedules ranging from every 5 minutes to daily updates, allowing you to choose the frequency that matches your business needs. This ensures your Metabase dashboards reflect recent campaign performance without manual data exports or imports. You can adjust the schedule anytime based on how frequently you need to review your advertising metrics.
Can I create custom dashboards for Taboola campaign analysis?
Yes, Metabase provides full flexibility to build custom dashboards using your replicated Taboola data, including filters for specific date ranges, campaigns, or sites. You can design visualizations that compare ROAS across different publishing partners or track CTR trends for specific creative assets. These custom reports help marketing teams monitor performance and optimize native advertising strategies effectively.
How do I share Taboola reports with my team in Metabase?
Once you build your dashboards in Metabase, you can share them via direct links, email subscriptions, or embedded views that update automatically with each data refresh. Team members can access the latest campaign insights without needing direct access to your Taboola account or technical knowledge of data replication. This streamlines collaboration between marketing, operations, and executive teams.
Do I need technical skills to visualize Taboola data in Metabase?
No coding or database management is required, as Kondado handles the data replication process automatically after initial setup. Metabase offers an intuitive interface for creating charts and dashboards using simple drag-and-drop functionality. Business users and marketing teams can build professional reports without relying on IT support or data engineering resources.
Can I combine Taboola data with other marketing platforms in Metabase?
Yes, you can replicate data from additional sources such as Google Sheets, BigQuery, or other advertising platforms into the same Metabase instance. This allows you to create unified dashboards that compare Taboola performance against other channels like social media or search advertising. Cross-platform analysis helps you understand the complete customer journey and optimize your overall marketing mix.

Try out all the features for free for 14 days