Connect Linkedin to Metabase: Dashboards in Minutes

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Linkedin
Metabase

Connect Linkedin to Metabase for Marketing Analytics

Kondado enables marketing teams to replicate Linkedin advertising and organic data directly into Metabase without writing code or managing complex infrastructure. Simply select Linkedin as your data source, choose Metabase as your destination, and start building visual dashboards within minutes. Your marketing metrics update automatically on a configurable schedule, ensuring your team always has current insights for campaign decisions.

Kondado delivers 9 data pipelines with 394 fields from Linkedin directly to Metabase, including Ad Statistics, Conversion Information, and Organization Posts, with updates on a configurable schedule from every 5 minutes to daily.

This solution helps SMBs and agencies monitor lead generation performance, track ad spend efficiency, and analyze content engagement without technical expertise. Business users can create custom reports showing which campaigns drive the most valuable conversions, compare creative performance across different audience segments, and share actionable insights with stakeholders through Metabase’s intuitive interface.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining Linkedin data with Metabase visualization capabilities unlocks powerful marketing intelligence for your organization. By accessing pipelines such as Ad Statistics, Conversion Statistics, and Organization Posts, you can build comprehensive dashboards that reveal which content resonates with professional audiences and which advertising strategies deliver the highest ROI.

Marketing teams can blend campaign performance metrics with organic engagement data to identify optimal posting times, compare cost per lead across different campaign groups, and track follower growth alongside paid acquisition efforts. These insights enable data-driven decisions about budget allocation, creative direction, and audience targeting without requiring technical support from IT teams.

Try out all the features for free for 14 days

Linkedin data available in Metabase

9
available pipelines
394
extractable fields

Available integrations

Integration Description
Ad Accounts Unique identifier, status, currency, and notification preferences of ad accounts. Analyze the current status and whether alerts are sent about campaigns.
Ad Statistics Data on impressions, clicks, and cost of ads. Allows evaluation of campaign performance and optimization of marketing strategies.
Conversion Statistics Metrics on conversion, including conversion rates and cost per conversion. Essential for measuring the effectiveness of advertising campaigns.
Conversion Information Details on each conversion, such as source and generated value. Helps understand the impact of campaigns on financial results.
Campaign Metadata Information on campaigns, including budget, objectives, and status. Allows analysis of targeting and delivery strategy.
Creative Metadata Data on creatives used, including format and approval status. Essential for optimizing advertising content.
Campaign Group Metadata Information on campaign groups, such as status and cost type. Allows understanding of the structure and performance of ads.
Organization Posts Data on posts made by organizations, including engagement and reach. Useful for evaluating the effectiveness of published content.
Organization Pages Information on organization pages, including followers and interactions. Allows analysis of brand presence and impact.
Ad Accounts
Unique identifier, status, currency, and notification preferences of ad accounts. Analyze the current status and whether alerts are sent about campaigns.
Ad Statistics
Data on impressions, clicks, and cost of ads. Allows evaluation of campaign performance and optimization of marketing strategies.
Conversion Statistics
Metrics on conversion, including conversion rates and cost per conversion. Essential for measuring the effectiveness of advertising campaigns.
Conversion Information
Details on each conversion, such as source and generated value. Helps understand the impact of campaigns on financial results.
Campaign Metadata
Information on campaigns, including budget, objectives, and status. Allows analysis of targeting and delivery strategy.
Creative Metadata
Data on creatives used, including format and approval status. Essential for optimizing advertising content.
Campaign Group Metadata
Information on campaign groups, such as status and cost type. Allows understanding of the structure and performance of ads.
Organization Posts
Data on posts made by organizations, including engagement and reach. Useful for evaluating the effectiveness of published content.
Organization Pages
Information on organization pages, including followers and interactions. Allows analysis of brand presence and impact.

Try out all the features for free for 14 days

How to create Linkedin dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Add Linkedin as data source

Access your Kondado account and select Linkedin from the available data sources, then authenticate with your Linkedin credentials to establish the connection. Choose the specific ad accounts and pipelines you want to replicate into your analytics environment.

2
Choose Metabase destination

Select Metabase as your destination to create a direct connection from your Linkedin data source. You can also route data to Power BI, Looker Studio, or Google Sheets if your team prefers those tools.

3
Configure refresh and visualize

Set your preferred update frequency from every 5 minutes to daily based on your reporting needs, then start building custom dashboards in Metabase using your Linkedin Ad Statistics and Conversion data. Your marketing reports will stay current automatically without manual intervention.

Access Linkedin data in Metabase and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Linkedin data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Linkedin data in Metabase automatically

How do I connect my Linkedin ad account to Metabase using Kondado?
Start by adding Linkedin as a data source in your Kondado account and authenticate with your Linkedin credentials to access your ad accounts. Select Metabase as your destination and choose which pipelines you want to replicate, such as Campaign Metadata or Ad Statistics. Your data will begin flowing immediately after configuration, with no intermediate databases required.
What marketing KPIs can I track when I visualize Linkedin data in Metabase?
You can monitor essential metrics including cost per conversion, click-through rates, impression counts, and engagement statistics on organic posts. The Conversion Information pipeline allows you to track specific lead values and source attribution, while Ad Statistics provides detailed spending analysis. These KPIs help optimize your advertising budget and content strategy based on actual performance data.
How often does Linkedin data update in my Metabase dashboards?
Kondado updates your Linkedin data on a configurable schedule that you control, ranging from every 5 minutes for high-frequency monitoring to daily updates for routine reporting. You set the frequency during pipeline configuration based on how rapidly your campaigns change and your reporting needs. This ensures your Metabase dashboards reflect current performance without manual data refreshes.
Can I share Linkedin marketing dashboards with my team in Metabase?
Yes, Metabase includes built-in sharing features that allow you to distribute Linkedin marketing dashboards to team members, executives, or clients via email links or embedded views. You can configure automated report delivery on schedules that match your update frequency, ensuring stakeholders receive consistent insights. This keeps everyone aligned on campaign performance without requiring direct access to your Linkedin ad accounts.
What is the difference between Ad Statistics and Conversion Statistics pipelines?
Ad Statistics contains performance metrics such as impressions, clicks, and spend data that show how your ads are performing in terms of reach and engagement. Conversion Statistics focuses on downstream results, tracking conversion rates, cost per conversion, and the specific actions users take after clicking your ads. Together they provide a complete view from ad exposure to business outcome.
Do I need a data warehouse to store Linkedin data before visualizing in Metabase?
No, Kondado connects Linkedin directly to Metabase through our Via Kondado connection method, eliminating the need for intermediate storage or complex infrastructure setup. Your data flows seamlessly from the source to your visualization tool without technical management. This direct approach allows marketing teams to start analyzing data immediately without IT involvement.
Can I combine Linkedin data with other marketing sources in Metabase?
Absolutely, you can blend Linkedin data with other marketing platforms such as Google Sheets, BigQuery, or PostgreSQL within the same Metabase environment. This enables comprehensive cross-channel analysis comparing Linkedin performance against other advertising networks or organic traffic sources. Creating unified marketing reports helps identify which channels deliver the best leads and highest return on ad spend.

Try out all the features for free for 14 days