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Connecting your MailChimp account to Metabase takes just minutes with Kondado’s direct integration. You can replicate your email marketing metrics on a configurable schedule, from every 5 minutes to daily updates, ensuring your dashboards always reflect current campaign performance without manual exports or spreadsheet maintenance.
Marketing teams gain immediate access to open rates, click-through data, and subscriber trends without writing any code or managing complex infrastructure. Simply select your data source, choose Metabase as your destination, and start building visual reports that help you optimize email campaigns, track list growth, and improve audience engagement through data-driven marketing decisions. This approach helps SMBs and agencies make smarter choices faster while keeping all stakeholders informed with fresh insights.
Kondado provides a direct connection between MailChimp and Metabase with 62 fields of email marketing data, including open rates, click rates, emails sent, active lists, and unsubscribe metrics, updated automatically on your chosen schedule.
Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required
With the Reports pipeline, you can bring essential email marketing metrics directly into your Metabase environment. Track open rates, click-through rates, and unsubscribe trends alongside active list data to understand exactly how your audience interacts with every campaign. Marketing managers can create custom dashboards comparing campaign performance over time, identify which content drives engagement, and spot list churn patterns before they impact revenue. This data helps you refine send times, segment audiences effectively, and prove marketing ROI to stakeholders with clear visual evidence. By visualizing emails sent alongside engagement metrics, you can quickly identify which campaigns deliver the best results and adjust your strategy accordingly.
Try out all the features for free for 14 days
| Integration | Description |
|---|---|
| Reports | Includes metrics such as open rate, click rate, and emails sent, along with information on active lists and unsubscribe rates. |
Try out all the features for free for 14 days
Visualize your data automatically — no spreadsheet exports or custom scripts.
Add MailChimp as a data source by authenticating with your API credentials and selecting the Reports metrics you want to replicate to Metabase.
Choose Metabase from the destination options to establish a direct connection that delivers your email marketing data without complex setup or intermediate storage.
Configure your data refresh frequency from every 5 minutes to daily updates, then create custom Metabase dashboards tracking open rates, click rates, and subscriber trends.
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Answers about visualizing MailChimp data in Metabase automatically
Try out all the features for free for 14 days