Connect MailChimp to Redash: Dashboards in Minutes

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MailChimp
Redash

Visualize MailChimp Data in Redash for Better Campaigns

Kondado provides a direct connection between MailChimp and Redash without requiring complex technical setup or intermediate databases. You simply connect your MailChimp account as a data source, select Redash as your destination, and choose which marketing metrics you want to replicate from the available pipelines. The platform handles the data replication on a configurable schedule, updating your dashboards automatically every 5 minutes, hourly, or daily based on your business needs. Within minutes, your email marketing metrics appear in Redash as queryable data ready for visualization, enabling your team to track campaign performance without waiting for developer resources or writing a single line of code.

Kondado connects MailChimp to Redash using a direct Via Kondado connection that requires no coding, no database management, and no technical maintenance, allowing marketing teams to focus on insights rather than infrastructure while keeping data refreshed on a configurable schedule.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With the Reports pipeline, you can visualize essential email marketing metrics directly in Redash to monitor campaign health and audience engagement. Track open rates, click rates, and unsubscribe trends alongside active list growth to identify which campaigns resonate with your audience and which need immediate optimization. Marketing teams can combine these MailChimp metrics with other business data in Redash to create comprehensive views that connect email performance to revenue outcomes and customer behavior. This enables data-driven decisions about content strategy, send frequency, and list segmentation without requiring technical complexity or manual data exports.

Try out all the features for free for 14 days

MailChimp data available in Redash

1
available pipeline
62
extractable fields

Available integrations

Integration Description
Reports Includes metrics such as open rate, click rate, and emails sent, along with information on active lists and unsubscribe rates.
Reports
Includes metrics such as open rate, click rate, and emails sent, along with information on active lists and unsubscribe rates.
See all available data →

Try out all the features for free for 14 days

How to create MailChimp dashboards in Redash

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect MailChimp data source

Log into Kondado and add MailChimp as a new data source by entering your API credentials. Select the Reports pipeline to access your email marketing metrics including open rates and subscriber data.

2
Select Redash destination

Choose Redash as your destination from the available options and configure the connection settings. You can also send data to Power BI or Google Sheets simultaneously if needed.

3
Build dashboards and configure refresh

Create your visualization queries in Redash using the replicated MailChimp data and set your preferred refresh schedule. Configure automatic updates to run every 5 minutes, hourly, or daily to keep your marketing reports current without manual intervention.

Access MailChimp data in Redash and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

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Visualize MailChimp data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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MailChimp > Airtable
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MailChimp > Metabase
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MailChimp > Microstrategy
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MailChimp > Pentaho
Power BI
MailChimp > Power BI
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MailChimp > Qlik Cloud Analytics
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MailChimp > Qlik Sense
Qlik
MailChimp > Qlik
QlikView
MailChimp > QlikView
Redash
MailChimp > Redash
Superset
MailChimp > Superset
Tableau
MailChimp > Tableau
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MailChimp > BI TOTVS
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MailChimp > Zoho Analytics
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Frequently Asked Questions (FAQ)

Answers about visualizing MailChimp data in Redash automatically

How do I connect MailChimp to Redash using Kondado? ▼
Start by adding MailChimp as a data source in your Kondado account and authenticate with your MailChimp credentials. Then select Redash as your destination and choose the Reports pipeline containing your desired marketing metrics. The connection uses a Via Kondado method that requires no intermediate databases or complex configuration.
What MailChimp dashboards can I build in Redash? ▼
You can build custom dashboards tracking campaign performance metrics like open rates, click-through rates, and unsubscribe trends over time. Create visualizations showing active list growth, engagement patterns by segment, or comparative analysis across different email campaigns. These custom reports help marketing teams identify high-performing content and optimize send schedules based on actual audience behavior.
How often does MailChimp data update in Redash? ▼
You configure the update frequency based on your business needs, choosing from intervals as frequent as every 5 minutes or longer periods like hourly or daily updates. The configurable schedule ensures your Redash dashboards reflect recent campaign activity without manual refreshes or exports. This automation keeps your marketing reports current while you focus on strategy rather than data maintenance.
Which MailChimp KPIs should I track in Redash? ▼
Focus on essential metrics available through the Reports pipeline, including open rates, click rates, emails sent volume, and active subscriber counts. Monitoring unsubscribe rates alongside engagement metrics helps you understand audience satisfaction and content relevance. You can also track list growth trends to measure the long-term health of your email marketing program and acquisition efforts.
Are there pre-built MailChimp report templates for Redash? ▼
Kondado does not provide pre-built report templates for this connection, allowing you to build completely custom dashboards tailored to your specific marketing goals. You have full flexibility to design visualizations that match your brand reporting standards and focus on the metrics that matter most to your stakeholders. This custom approach ensures your Redash reports address your unique business questions rather than generic benchmarks.
Can I share MailChimp dashboards with my team in Redash? ▼
Yes, once you build your dashboards in Redash, you can share them with team members, stakeholders, or clients through Redash's native sharing features. Your colleagues will see the same updated data based on the refresh schedule you configured, ensuring everyone works from consistent information. This collaborative approach keeps marketing, sales, and leadership teams aligned on campaign performance without distributing manual reports.
Can I send MailChimp data to other tools besides Redash? ▼
Yes, Kondado allows you to replicate your MailChimp data to multiple destinations simultaneously. You can send the same data to Power BI, Google Sheets, or BigQuery alongside Redash, enabling different teams to access email marketing insights in their preferred platforms.

Try out all the features for free for 14 days