Connect MailChimp to Data Studio: Dashboards in Minutes

Get started for free

No credit card required | 14 days | 10 million records | 30 pipelines

sso google logo
Sign up with Google
sso facebook logo
Sign up with Facebook
sso microsoft logo
Sign up with Microsoft
sso linkedin logo
Sign up with Linkedin

or sign up with your email

By signing up, you agree to Kondado’s Terms of service and Privacy policy

MailChimp
Data Studio

Visualize MailChimp Data in Data Studio

How to visualize MailChimp data in Data Studio? Start by connecting your MailChimp account to Kondado as a data source in just a few clicks. Select the Reports pipeline to replicate your email marketing metrics into Looker Studio automatically. Within minutes, your open rates, click rates, and list growth data become interactive charts and graphs that update on your chosen schedule. This straightforward process eliminates manual CSV exports and complex configurations, allowing marketing teams to focus on analyzing campaign performance rather than data preparation.

Kondado creates a direct integration between MailChimp and Data Studio, replicating 62 fields including open rates, click rates, and unsubscribe metrics without requiring any database setup or technical configuration.

With automated data replication, you can monitor campaign effectiveness, track audience growth trends, and identify engagement patterns across all your email marketing activities. Business users gain immediate access to professional visualizations that support faster decision-making and more effective marketing strategies, enabling your team to optimize campaigns based on current performance indicators.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

The combination of MailChimp and Data Studio transforms raw campaign metrics into actionable marketing intelligence. By replicating the Reports pipeline, you gain access to 62 fields including open rates, click rates, and emails sent, allowing you to build custom dashboards that track campaign effectiveness over time. Visualize unsubscribe rates alongside active list growth to optimize your mailing frequency, or segment performance data to identify which content resonates with specific audiences. This connection helps marketing teams move beyond basic email stats to understand the full customer journey and make data-driven decisions about their outreach strategy.

Try out all the features for free for 14 days

MailChimp data available in Data Studio

1
available pipeline
62
extractable fields

Available integrations

Integration Description
Reports Includes metrics such as open rate, click rate, and emails sent, along with information on active lists and unsubscribe rates.
Reports
Includes metrics such as open rate, click rate, and emails sent, along with information on active lists and unsubscribe rates.

Try out all the features for free for 14 days

How to create MailChimp dashboards in Data Studio

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Your MailChimp Account

Add MailChimp as a data source by authenticating your account and selecting the Reports pipeline to access your 62 email marketing fields.

2
Select Looker Studio Destination

Choose Looker Studio as your destination to enable direct data replication without requiring any database configuration or complex technical setup.

3
Build Dashboards and Set Schedule

Configure your preferred data refresh frequency and start building custom visualizations with open rates, click metrics, and list growth data.

Access MailChimp data in Data Studio and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize MailChimp data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Hundreds of data-driven companies trust Kondado
arezzo
brf
Contabilizei
dpz
Experian
grupo_soma
inpress
multilaser
olist
unimed
v4_company
yooper

Frequently Asked Questions (FAQ)

Answers about visualizing MailChimp data in Data Studio automatically

How do I connect MailChimp to Data Studio without writing code?
Start by adding MailChimp as a data source in your Kondado account and authenticate with your API credentials. Then select Looker Studio as your destination, and your Reports pipeline data will be available for visualization within minutes, completely eliminating the need for manual exports or technical setup.
What specific MailChimp metrics can I track in my Data Studio dashboards?
You can monitor essential email marketing KPIs including open rates, click rates, total emails sent, and unsubscribe rates through the Reports pipeline. The 62 available fields also include active list information, allowing you to visualize audience growth and engagement patterns directly alongside your campaign performance data.
How frequently can I update my MailChimp data in Data Studio?
You control the update frequency based on your business needs, choosing from intervals as frequent as every 5 minutes or longer periods like hourly or daily updates. This configurable schedule ensures your Looker Studio dashboards reflect recent campaign performance without requiring manual data refreshes or exports.
Can I share MailChimp dashboards with team members who don't have MailChimp access?
Once your data flows into Looker Studio, you can leverage the platform's native sharing features to distribute dashboards across your organization. Your marketing team, executives, and stakeholders can view up-to-date metrics without needing direct access to your MailChimp account or Kondado configuration.
Are there pre-built MailChimp dashboard templates available for Data Studio?
While we do not provide pre-built report templates for this source, you can easily build custom dashboards tailored to your specific marketing goals. Create visualizations that focus on the metrics that matter most to your business, such as campaign comparison charts or audience growth trend lines.
Can I combine MailChimp data with other marketing platforms in Data Studio?
Yes, you can connect multiple data sources through Kondado to create comprehensive marketing reports. Replicate data from MailChimp alongside other platforms into Looker Studio, BigQuery, or Google Sheets to analyze cross-channel performance in unified dashboards.

Try out all the features for free for 14 days