Connect Bing to Data Studio: Dashboards in Minutes

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Bing
Data Studio

Connect Bing to Data Studio for Marketing Insights

How to visualize Bing data in Data Studio? Kondado offers a direct integration that lets you replicate your Bing advertising metrics into Looker Studio without complex technical setup or intermediate databases. Simply select Bing as your data source and choose Looker Studio as your destination to start tracking campaign performance immediately. Your marketing team can access fresh insights on a configurable schedule, from every 15 minutes to daily updates, ensuring strategic decisions are always based on current advertising data rather than outdated exports.

With no coding required, business users can quickly transform raw search advertising metrics into visual reports that reveal audience engagement trends and campaign ROI. This streamlined approach eliminates manual data preparation, allowing marketing teams to focus on analyzing performance and optimizing ad spend rather than managing technical infrastructure.

Kondado connects Bing to Looker Studio using a direct integration with no intermediate databases required, allowing you to build custom marketing dashboards that update automatically on your chosen schedule.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

By connecting Bing to Looker Studio, you unlock the ability to monitor your Microsoft Advertising campaigns through the Custom Report pipeline. This flexible data source lets you define specific dimensions and metrics that matter most to your business, such as impression share, click-through rates, and conversion tracking across different audience segments. Marketing teams can blend these search advertising insights with data from Google Sheets or BigQuery to create comprehensive performance dashboards. These visualizations drive smarter budget allocation decisions and help optimize ad spend efficiency by revealing which campaigns deliver the best return on investment.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Bing dashboards in Data Studio

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Bing as your data source

Log into Kondado and select Bing from the available data sources, then authenticate your Microsoft Advertising account to establish the connection.

2
Select Looker Studio destination

Choose Looker Studio as your visualization platform and pick the Custom Report pipeline containing the specific Bing metrics and dimensions you want to replicate.

3
Configure refresh and build dashboards

Set your preferred update frequency from 15 minutes to daily, then access your data in Looker Studio to create visual reports that track campaign performance and advertising ROI.

Access Bing data in Data Studio and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Bing data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Bing data in Data Studio automatically

How do I connect Bing to Data Studio using Kondado?
Start by selecting Bing as your data source in the Kondado platform and authenticate your Microsoft Advertising account. Then choose Looker Studio as your destination and select the Custom Report pipeline containing your desired dimensions and metrics. Within minutes, your Bing advertising data becomes available as a data source in Looker Studio, ready for visualization without any intermediate databases or complex configuration.
What Bing advertising metrics can I track in Looker Studio?
Through the Custom Report pipeline, you can visualize essential Microsoft Advertising metrics including impressions, clicks, conversions, cost-per-click, and impression share. You define which specific dimensions and metrics to replicate based on your campaign goals, allowing you to track performance by campaign, ad group, keyword, or device type. This flexibility ensures your dashboards display exactly the KPIs your marketing team needs to optimize search advertising performance.
How often does Bing data update in my Data Studio dashboards?
Kondado lets you configure automated updates on a schedule that fits your business needs, ranging from every 15 minutes to daily refreshes. You select the frequency when setting up your connection, ensuring your Looker Studio reports reflect recent campaign performance without manual data exports. This keeps your marketing dashboards current so you can react quickly to changing search trends and advertising metrics.
Can I share Bing marketing dashboards with my team?
Yes, once you build your dashboards in Looker Studio, you can share them with stakeholders across your organization just like any other report. Team members can view updated campaign performance based on your configured refresh schedule without needing access to your Bing Ads account or the Kondado platform. This makes it simple to distribute current insights to executives, clients, or agency partners who need to monitor advertising ROI.
Do I need technical skills to set up the Bing to Data Studio connection?
No coding or technical expertise is required to connect Bing to Looker Studio using Kondado. The platform provides a no-code interface where you simply authenticate your Bing account and select your preferred data fields. Business users and marketing teams can complete the setup in minutes without involving IT departments or database administrators.
What types of marketing reports can I build with Bing data in Looker Studio?
You can create comprehensive campaign performance dashboards showing click-through rates, conversion funnels, and cost analysis across different audience segments. Many users build executive summary reports highlighting overall advertising ROI, or detailed keyword performance analyses to inform bidding strategies. Since the Custom Report pipeline offers flexible field selection, you can design reports tailored to specific stakeholders from account managers to C-level executives.
Can I combine Bing data with other sources in Data Studio?
Absolutely, Looker Studio allows you to blend your Bing advertising metrics with data from other platforms like Google Sheets, BigQuery, or PostgreSQL. This enables you to create unified marketing dashboards that compare search performance across different engines or analyze how Bing ads contribute to your overall sales funnel. Combining data sources provides holistic visibility into your digital marketing ecosystem.

Try out all the features for free for 14 days