What dimensions and metrics can I include in my Bing custom report?

You can select from core dimensions including campaigns, ad groups, keywords, ad titles, demographics, geography, device types, and time periods. Available metrics cover clicks, impressions, CTR, average CPC, spend, conversions, conversion rate, revenue, and impression share. This flexibility allows you to build reports focused on specific campaign elements like geographic performance or demographic breakdowns tailored to your analysis needs.

How do I configure a custom Bing report in Kondado?

Start by selecting the Bing data source and choosing the custom report builder pipeline. You will then select up to 6 configurable fields from the available dimensions and metrics to define exactly what data points appear in your replication. After configuring your field selection, set your update schedule and choose your destination to begin automated data replication.

How often does Bing data update in Kondado?

Kondado updates your Bing data on a configurable schedule that you control, ranging from every five minutes to daily refreshes. This near-real-time capability ensures your reports reflect recent campaign performance without manual intervention. You can adjust the frequency based on how rapidly your campaign data changes and your reporting urgency.

Can I send Bing advertising data to Power BI or Looker Studio?

Yes, you can replicate your Bing custom reports directly to Power BI for advanced business intelligence dashboards or to Looker Studio for collaborative marketing reports. The data also flows seamlessly to BigQuery , PostgreSQL , and Google Sheets , allowing you to visualize insights in your preferred analytics environment.

How can I analyze Bing data alongside other advertising platforms?

Combine your Bing custom reports with pipelines from Google Ads, Facebook Ads, LinkedIn Campaign Manager, or other marketing sources to create comprehensive cross-platform dashboards. This unified approach enables you to compare cost per acquisition across channels, identify overlapping audience segments, and calculate true multi-touch attribution for your entire paid media strategy.

What types of analysis can I perform with replicated Bing data?

Replicated Bing data enables deep analysis of campaign efficiency through custom dashboards showing geographic ROI, device performance comparisons, and keyword profitability trends. You can track quality score improvements over time, analyze demographic conversion patterns, and build automated budget pacing reports that compare actual spend against planned budgets across multiple campaign hierarchies.

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Bing Analytics: Custom Report Pipelines

Extract comprehensive campaign performance data from Microsoft Advertising through Kondado’s direct connection to the Bing API. Select from essential dimensions including campaigns, ad groups, keywords, demographics, and geography to understand exactly how your audience discovers and engages with your brand. Combine these structural elements with critical metrics such as clicks, impressions, CTR, cost per click, and conversion rates to measure ROI accurately across different segments. This Bing data source enables marketing teams to replicate granular advertising insights into their preferred analytics environment for deeper strategic analysis and faster optimization decisions.

Kondado’s Bing data source features a fully customizable report builder with 6 configurable fields, allowing you to define exactly which dimensions and metrics appear in your pipeline. You control the data structure by selecting specific campaign elements and performance indicators, creating tailored reports that match your unique analytical requirements without predefined limitations.

Digital marketing managers use these custom reports to track budget allocation across geographic regions and optimize bidding strategies based on device performance trends. Paid search analysts benefit from detailed keyword-level data to identify high-converting search terms and discover negative keyword opportunities that reduce wasted spend. Marketing directors combine Bing analytics with other channel data to calculate true cross-platform attribution and demonstrate campaign value to stakeholders through automated reporting workflows that update on a configurable schedule.

The Kondado platform takes care of refreshing Bing data, allowing you to stop wasting time with manual work and complex workflows, and focus on analyzing Bing data in your report, spreadsheet, data warehouse, data lake, or database

Configure your Bing pipeline below by selecting the specific dimensions and metrics that align with your campaign analysis goals. Build a daily performance report tracking cost per conversion by geography to identify your most profitable markets, or create a weekly keyword analysis showing impression share and quality score trends across ad groups. Generate monthly reports comparing device performance metrics like mobile versus desktop CTR to inform budget shifting decisions, or analyze demographic segments by age and gender alongside conversion rates to refine targeting strategies. Combine your Bing custom reports with Google Ads pipelines, Facebook Ads data sources, or organic search analytics to create unified dashboards that reveal true cross-channel customer journeys. This multi-platform approach eliminates data silos and provides holistic visibility into your entire paid media ecosystem. With automated updates running on your chosen schedule, from every five minutes to daily refreshes, your campaign KPIs stay current without manual exports.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

Pre-configured reports

Report	Description
Relatório customizado	Fully customizable report with dimensions and metrics defined by you

Relatório customizado

Fully customizable report with dimensions and metrics defined by you

See all available data →

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How to visualize Bing data in 3 steps

Connect Bing to dashboards, spreadsheets, or databases — no code required.

Connect Your Bing Account

Authenticate your Microsoft Advertising credentials in Kondado to establish a direct connection to the Bing API. This creates the foundation for replicating your campaign data on a configurable schedule.

Build Your Custom Report

Select dimensions and metrics from the 6 configurable fields to define your report structure, then choose your destination such as BigQuery, Power BI, or Google Sheets to store your replicated data.

Analyze Across Tools

Visualize your Bing analytics in Looker Studio dashboards, explore campaign metrics in Excel or Google Sheets spreadsheets, or query detailed performance data in PostgreSQL, MySQL, or Redshift database tables for comprehensive analysis.

Try out all the features for free for 14 days