Connect Bing to Looker: Dashboards in Minutes

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Bing
Looker

Visualize Bing Advertising Data in Looker

How to visualize Bing data in Looker? Kondado provides a direct connection that lets marketing teams replicate their Bing advertising metrics into Looker without technical complexity. You simply select Bing as your data source and Looker as your destination, then choose which dimensions and metrics matter most for your campaigns. The platform handles the data replication on a configurable schedule, ensuring your dashboards reflect the latest performance trends.

Kondado connects Bing to Looker through a direct connection that requires no intermediate databases or coding, allowing business users to configure automated data updates every 5 minutes, hourly, or daily to keep marketing reports current.

Marketing teams gain immediate visibility into ad spend efficiency, click-through rates, and conversion patterns without waiting for IT support. By automating the flow of advertising data, you can focus on optimizing campaigns rather than manually compiling reports, making data-driven decisions faster and more confidently.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Available Bing Pipelines for Looker

With the Relatório customizado pipeline, you bring fully customizable Bing advertising data into Looker to build dashboards that track campaign ROI and audience engagement. This pipeline lets you define exactly which dimensions and metrics to visualize, enabling you to monitor click-through rates, impression share, and conversion costs alongside other business data. Marketing teams can quickly identify which search terms drive qualified leads and adjust budget allocation based on performance trends visible in their Looker reports.

FAQ

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Bing dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect your Bing account

Authenticate your Bing advertising credentials in Kondado to establish your data source and select the Relatório customizado pipeline with your preferred metrics.

2
Choose Looker as destination

Select Looker as your visualization platform to receive the replicated data, enabling direct access to your advertising metrics without intermediate storage systems.

3
Configure refresh and build reports

Set your preferred update schedule ranging from 5 minutes to daily intervals, then create custom dashboards in Looker that display campaign performance insights for your team.

Access Bing data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Bing data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Hundreds of data-driven companies trust Kondado
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Frequently Asked Questions (FAQ)

Answers about visualizing Bing data in Looker automatically

How do I connect my Bing advertising account to Kondado?
Start by selecting Bing as your data source in the Kondado platform and authenticate with your Microsoft advertising credentials. You then choose the Relatório customizado pipeline to specify which campaign dimensions and metrics you want to replicate. Within minutes, your selected data begins flowing to your chosen destination without requiring any technical configuration or database setup.
What marketing KPIs can I track when visualizing Bing data in Looker?
You can monitor essential advertising metrics including click-through rates, cost per acquisition, impression share, and conversion values tailored to your business goals. The Relatório customizado pipeline allows you to select specific dimensions like campaign names, ad groups, and search terms to analyze performance. This flexibility lets you measure ROI across different audience segments and optimize your search marketing budget based on actual performance data.
How frequently can I update Bing data in my Looker dashboards?
Kondado lets you configure automated data updates on a schedule that fits your business needs, ranging from every 5 minutes to daily intervals. You control the replication frequency based on how often you need fresh insights for campaign decisions. This ensures your Looker reports stay current without manual refreshes while balancing data freshness with processing efficiency.
Can I share Bing advertising dashboards with team members who do not have Kondado access?
Once your data flows into Looker, you can distribute reports and dashboards to any colleague with Looker permissions, regardless of their Kondado account status. Your marketing team, executives, and clients can view updated campaign performance through shared links or scheduled email deliveries. This collaboration feature ensures everyone stays aligned on advertising results without needing direct access to the data replication platform.
Does Kondado provide pre-built report templates for Bing data in Looker?
Kondado focuses on providing the Relatório customizado pipeline that gives you complete control over which Bing metrics and dimensions to visualize. While pre-built templates are not available, this customizable approach lets you design dashboards that match your specific reporting requirements and branding. You can build reports that combine Bing data with information from other sources like Google Sheets or BigQuery for comprehensive analysis.
What types of custom reports can I build with Bing advertising data in Looker?
You can create detailed performance reports showing cost trends, keyword effectiveness, and geographic distribution of your ad impressions across Microsoft Search Network. Many users build comparative analyses that display Bing metrics alongside data from other advertising platforms to evaluate channel performance. The Relatório customizado pipeline supports any combination of dimensions and metrics, enabling you to track everything from daily spend monitoring to quarterly conversion attribution studies. ### HowTo

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