How do I connect RDStation to Looker using Kondado?

Start by adding RDStation as a data source in your Kondado account and authenticate with your credentials. Then select Looker Studio as your destination and choose which pipelines you want to replicate, such as Contacts or Email Campaign Statistics.

What marketing KPIs can I track in Looker with RDStation data?

You can monitor lead conversion rates, email open and click-through rates, landing page performance, and automation flow effectiveness. Track metrics like lifecycle stage progression and opportunity event frequency to understand how contacts move through your sales funnel.

How often does RDStation data update in Looker dashboards?

You configure the refresh schedule based on your business needs, choosing intervals from every 5 minutes to daily updates. This ensures your reports stay current without manual intervention, keeping your marketing team aligned with the latest lead activity.

Are there pre-built dashboard templates for RDStation and Looker?

Yes, ready-made report templates are available including the RD Station Marketing Looker Studio Report and RD Station Marketing Power BI Report. These templates provide immediate visualizations for common marketing metrics, allowing you to start analyzing your data within minutes of setup.

Can I share RDStation dashboards with my team in Looker?

Once your data is replicated to Looker Studio , you can distribute dashboards to stakeholders across your organization. Team members can access lead scoring updates, campaign performance views, and funnel analytics without needing direct access to your RDStation account.

What specific RDStation data can I visualize in Looker?

You can replicate 14 different pipelines including Contacts: Custom Fields for segmentation analysis, Contacts: Funnels for stage tracking, and Marketing Asset Statistics for content performance evaluation. This covers everything from individual contact interactions to aggregate campaign results.

Do I need technical skills to set up the RDStation to Looker connection?

No coding or technical expertise is required to connect these platforms. Kondado handles the data replication process automatically, allowing marketing professionals to focus on building reports in Looker Studio rather than managing complex configurations.

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Visualize RDStation Marketing Data in Looker Dashboards

Looking to transform your RDStation marketing metrics into actionable visualizations? With Kondado, you can replicate your lead generation and campaign data directly into Looker without writing a single line of code or managing complex infrastructure. Simply connect your RDStation account as a data source, select Looker as your destination, and start building insightful dashboards that help you track conversion funnels and optimize your marketing ROI.

Kondado provides a direct integration between RDStation and Looker, allowing marketing teams to access updated contact information, email campaign statistics, and landing page performance on a configurable schedule ranging from every 5 minutes to daily updates.

Your marketing team can finally stop manually exporting spreadsheets and start making data-driven decisions with automated reports that refresh based on your business needs. Whether you need to monitor lead scoring changes or analyze automation flow effectiveness, Kondado keeps your Looker dashboards current so you can focus on strategy rather than data preparation.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining RDStation with Looker Studio unlocks powerful insights into your marketing funnel performance. By replicating data from pipelines such as Contacts: Conversion Events, Email Campaign Statistics, and Landing Pages, you can create comprehensive views that reveal which touchpoints drive qualified leads and where prospects drop off in your nurture sequences.

Marketing managers can blend conversion event timestamps with opportunity data to identify the fastest paths from first contact to sale, while email specialists track open rates alongside custom field segments to personalize future campaigns. This combination turns scattered marketing activities into cohesive visual stories that guide budget allocation and campaign optimization decisions.

Try out all the features for free for 14 days

RDStation data available in Looker

available pipelines

177

extractable fields

Available integrations

Integration	Description
Contacts	Includes fields such as uuid, email, and created_at, allowing tracking of each contact and their last conversion.
Contacts: Custom Fields	Presents custom fields such as custom_field_a, custom_field_b, and custom_field_c, allowing for customization of contact data.
Contacts: Conversion Events	Includes contact_uuid, event_type, and event_timestamp, providing insights into the conversions of contacts.
Contacts: Opportunity Events	Contains fields such as contact_uuid, event_type, and payload_funnel_name, detailing opportunities associated with contacts.
Contacts: Funnels	Presents contact_uuid, fit, and lifecycle_stage, allowing analysis of the stage of contacts in sales funnels.
Contacts: Tags	Includes information about tags associated with contacts, facilitating segmentation and organization of data.
Emails	Provides data on email campaigns, including delivery and open metrics, essential for performance analysis.
Marketing Asset Statistics	Presents metrics on the performance of marketing assets, such as clicks and conversions, allowing for effectiveness evaluation.
Email Campaign Statistics	Includes data on open rates, clicks, and conversions, essential for understanding the performance of email campaigns.
Automation Flow Statistics	Provides metrics on the effectiveness of automation flows, including interactions and conversions generated.
Forms	Captures lead information through fields such as email, name, and created_at, allowing for analysis of conversions and engagement.
Landing pages	Monitors performance metrics such as views, conversion rate, and leads generated, helping to optimize marketing campaigns.
Pop Ups	Records user interactions with pop-ups, including metrics such as impressions, clicks, and close rate, to assess effectiveness.
Webhook Leads	Collects lead data through webhooks, including fields such as email, name, and traffic source, facilitating data integration.