How do I connect RDStation to Microstrategy using Kondado?

Start by adding RDStation as a data source in your Kondado account and authenticate with your RDStation credentials. Then choose Microstrategy as the destination and select the pipelines you want to replicate, such as Contacts or Email Campaign Statistics. Kondado handles the data transfer, so you do not need to write code or manage any intermediate database.

What kind of RDStation dashboards can I build in Microstrategy?

You can build reports that track lead funnel progression, email marketing ROI, landing page conversion rates, and automation flow performance. Many teams create executive summaries that compare monthly lead generation against sales opportunities sourced from the Contacts: Opportunity Events pipeline. These reports help marketing and operations align on which campaigns are driving actual revenue.

How often does RDStation data update in Microstrategy?

You control the refresh cadence based on how actively your campaigns are running, from frequent intervals to once per day. A configurable schedule means your metrics stay current for fast-moving lead generation activities without overwhelming your reporting workflow. You can adjust the timing anytime as your campaign calendar changes.

Which RDStation KPIs should I track in Microstrategy?

Focus on metrics that tie marketing activity to business outcomes, such as contact conversion rates, email open and click rates, and funnel stage distribution. The Marketing Asset Statistics pipeline offers click and conversion metrics that reveal which content pieces generate the most qualified leads. Tracking these KPIs in Microstrategy helps you optimize spend and messaging faster.

Are there pre-built RDStation dashboard templates available?

Yes, Kondado offers ready-made reports including the RD Station Marketing Power BI Report and the RD Station Marketing Looker Studio Report. While these templates are built for Power BI and Looker Studio , the same structured data can be used to recreate similar views inside Microstrategy. This gives you a proven starting point for measuring lead generation and campaign effectiveness.

Can I visualize custom fields from RDStation in Microstrategy?

Yes, the Contacts: Custom Fields pipeline brings your personalized RDStation data directly into Microstrategy for reporting. You can build segments and filters around these custom attributes to analyze niche audience groups. This lets you tailor your dashboards to match the exact lead qualification criteria your sales team uses.

Can I share RDStation reports with my team inside Microstrategy?

Yes, once your data is in Microstrategy you can distribute reports to stakeholders using the platform's built-in sharing and collaboration features. Your colleagues will see the same updated figures drawn from RDStation pipelines like Forms and Landing Pages. This keeps everyone from sales to leadership aligned on current marketing results.

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Visualize RDStation Data in Microstrategy

You can visualize RDStation data in Microstrategy by connecting your RDStation account to Kondado and selecting Microstrategy as your destination. Kondado uses a Via Kondado connection to send your marketing data straight to Microstrategy without intermediate databases or manual exports. Choose from 14 available pipelines covering contacts, emails, landing pages, and more to build comprehensive reports that help your team track leads and campaign performance.

Kondado connects RDStation to Microstrategy directly and lets you replicate data on a configurable schedule, keeping your marketing reports updated automatically with no coding required.

Business users and marketing teams can easily turn lead generation metrics into actionable insights inside Microstrategy. With updates running every 5 minutes, hourly, or daily, your dashboards always reflect the latest contact conversions, email opens, and funnel stages without any technical setup. This means faster decisions on budget allocation, content strategy, and lead nurturing directly from your familiar reporting environment.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining RDStation with Microstrategy gives marketing teams a clear view of every stage of the customer journey. By visualizing the Contacts: Funnels pipeline alongside Contacts: Conversion Events, you can see exactly which touchpoints move leads from first visit to qualified opportunity. Add the Email Campaign Statistics pipeline to compare send performance against landing page conversions, helping you spot which channels deserve more budget and which content needs adjustment. These combined insights turn raw marketing activity into confident decisions about where to invest next.

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RDStation data available in Microstrategy

available pipelines

177

extractable fields

Available integrations

Integration	Description
Contacts	Includes fields such as uuid, email, and created_at, allowing tracking of each contact and their last conversion.
Contacts: Custom Fields	Presents custom fields such as custom_field_a, custom_field_b, and custom_field_c, allowing for customization of contact data.
Contacts: Conversion Events	Includes contact_uuid, event_type, and event_timestamp, providing insights into the conversions of contacts.
Contacts: Opportunity Events	Contains fields such as contact_uuid, event_type, and payload_funnel_name, detailing opportunities associated with contacts.
Contacts: Funnels	Presents contact_uuid, fit, and lifecycle_stage, allowing analysis of the stage of contacts in sales funnels.
Contacts: Tags	Includes information about tags associated with contacts, facilitating segmentation and organization of data.
Emails	Provides data on email campaigns, including delivery and open metrics, essential for performance analysis.
Marketing Asset Statistics	Presents metrics on the performance of marketing assets, such as clicks and conversions, allowing for effectiveness evaluation.
Email Campaign Statistics	Includes data on open rates, clicks, and conversions, essential for understanding the performance of email campaigns.
Automation Flow Statistics	Provides metrics on the effectiveness of automation flows, including interactions and conversions generated.
Forms	Captures lead information through fields such as email, name, and created_at, allowing for analysis of conversions and engagement.
Landing pages	Monitors performance metrics such as views, conversion rate, and leads generated, helping to optimize marketing campaigns.
Pop Ups	Records user interactions with pop-ups, including metrics such as impressions, clicks, and close rate, to assess effectiveness.
Webhook Leads	Collects lead data through webhooks, including fields such as email, name, and traffic source, facilitating data integration.

Contacts

Includes fields such as uuid, email, and created_at, allowing tracking of each contact and their last conversion.

Contacts: Custom Fields

Presents custom fields such as custom_field_a, custom_field_b, and custom_field_c, allowing for customization of contact data.

Contacts: Conversion Events

Includes contact_uuid, event_type, and event_timestamp, providing insights into the conversions of contacts.

Contacts: Opportunity Events

Contains fields such as contact_uuid, event_type, and payload_funnel_name, detailing opportunities associated with contacts.

Contacts: Funnels

Presents contact_uuid, fit, and lifecycle_stage, allowing analysis of the stage of contacts in sales funnels.

Contacts: Tags

Includes information about tags associated with contacts, facilitating segmentation and organization of data.

Emails

Provides data on email campaigns, including delivery and open metrics, essential for performance analysis.

Marketing Asset Statistics

Presents metrics on the performance of marketing assets, such as clicks and conversions, allowing for effectiveness evaluation.

Email Campaign Statistics

Includes data on open rates, clicks, and conversions, essential for understanding the performance of email campaigns.

Automation Flow Statistics

Provides metrics on the effectiveness of automation flows, including interactions and conversions generated.

Forms

Captures lead information through fields such as email, name, and created_at, allowing for analysis of conversions and engagement.

Landing pages

Monitors performance metrics such as views, conversion rate, and leads generated, helping to optimize marketing campaigns.

Pop Ups

Records user interactions with pop-ups, including metrics such as impressions, clicks, and close rate, to assess effectiveness.

Webhook Leads

Collects lead data through webhooks, including fields such as email, name, and traffic source, facilitating data integration.

See all available data →

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How to create RDStation dashboards in Microstrategy

Visualize your data automatically — no spreadsheet exports or custom scripts.

Connect RDStation as data source

Log into Kondado and add RDStation as a new data source by entering your account credentials. Select the marketing pipelines you want to replicate, such as Contacts, Emails, or Landing Pages.

Choose Microstrategy destination

Pick Microstrategy from the list of available destinations and configure your connection settings. This establishes a direct route from RDStation to your Microstrategy environment without any intermediate steps.

Build dashboards and set refresh

Launch Microstrategy and use your replicated RDStation data to create reports and visualizations that track campaign performance. Set your preferred refresh schedule inside Kondado to keep reports updated automatically.