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Connect Hotmart to Microstrategy: Dashboards in Minutes

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Connect Hotmart to Microstrategy

Visualizing your Hotmart data in Microstrategy is simple with Kondado. You connect your Hotmart account as a data source, choose Microstrategy as your destination, and select the pipelines you want to replicate. Kondado handles the automated data transfer behind the scenes, keeping your reports updated on a configurable schedule without any coding or intermediate databases. This means marketing and operations teams can focus on analyzing sales performance, subscriber trends, and product metrics directly inside Microstrategy. You get fresh insights into your digital product business and can adjust campaigns or pricing quickly based on what the data shows.

11
available pipelines
202
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Hotmart now →

Try out all the features for free for 14 days

Kondado provides a direct connection between Hotmart and Microstrategy through the “Via Kondado” connection, replicating data from 11 pipelines and 202 fields on a configurable schedule with no intermediate database required.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Hotmart data available in Microstrategy

Each item below is automatically replicated by Kondado from Hotmart into Microstrategy — no schema setup, no manual mapping.

11
available pipelines
202
extractable fields
∞
Auto-refresh

Available integrations

Subscribers
Records of subscriptions include subscriber_code, subscriber_name, and status, allowing detailed analysis of active and canceled subscriptions.
Sales Commissions
Commission details include transaction, commission_value, and user_name, providing a clear view of commissions generated by each transaction.
Subscriber Purchases
Data on purchases includes subscriber_code, product_id, and price_value, allowing tracking of acquisitions made by subscribers.
Sales Price Breakdown
Detailed pricing information includes product_id, price_value, and price_currency_code, facilitating analysis of sales prices.
Sales History
Sales records include purchase_transaction, product_id, and request_date, allowing analysis of transaction history.
Hotmart Club: Students
Information about students includes subscriber_name, product_id, and status, allowing tracking of students' progress in the club.
Hotmart Club: Modules
Data on modules includes product_id, module_name, and completion_status, allowing analysis of students' progress in each module.
Hotmart Club: Student Progress
Progress records include subscriber_code, module_id, and completion_percentage, facilitating monitoring of students' performance.
Hotmart Club: Pages
Information about pages includes page_id, access_count, and last_access_date, allowing analysis of student engagement.
Products
Product data includes product_id, product_name, and price_value, allowing detailed analysis of the available product portfolio.
Subscription Transactions
Records of subscription transactions, including fields such as transaction code, product ID, and commission value.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

With your Hotmart data flowing into Microstrategy, you can build custom views that combine sales history with subscriber behavior. For example, blending the Subscribers pipeline with Sales History helps you see which products drive recurring revenue versus one-time purchases. You can also use the Hotmart Club: Student Progress pipeline to measure course completion rates alongside Sales Commissions, giving you a clear picture of instructor performance and student engagement. These combined insights help digital product owners optimize pricing, improve retention, and allocate marketing budgets more effectively across their entire catalog.

Try out all the features for free for 14 days

How to create Hotmart dashboards in Microstrategy

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Hotmart as Data Source

Log in to Kondado and add Hotmart as a new data source by entering your account credentials. This establishes the link so Kondado can read your sales, subscription, and student activity information.

2
Choose Microstrategy Destination

Select Microstrategy from your list of available destinations and choose the specific Hotmart pipelines you want to replicate. Kondado will prepare the data flow so everything is ready for visualization inside Microstrategy.

3
Build Reports and Set Refresh

Inside Microstrategy, create custom reports using your replicated Hotmart data to track the metrics that matter most to your business. Then return to Kondado to set an automated refresh schedule, such as every fifteen minutes or daily, so your reports stay current.

Access Hotmart data in Microstrategy and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

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Amazon S3
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Azure Table Storage
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Facebook
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FTP
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Google Analytics GA4
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Google Cloud Storage
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Google Play Store
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Google Search Console
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Google Sheets
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Hi Platform
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Hotmart
Hotmart
Hubspot
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Huggy
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InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
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Instagram Ads
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Instagram
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Jira
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Linkedin
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Loja Integrada
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MailChimp
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Mautic
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Mercado Libre
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Meta Ads
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Microsoft Ads
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Microsoft Advertising
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Mixpanel
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monday.com
monday.com
MongoDB
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Movidesk
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MySQL (& MariaDB)
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TikTok Organic
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Tiny ERP
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Toggl
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Tray
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Trello
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Twilio
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VNDA
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VTEX
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Wake Commerce
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Webhook
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Wootric
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WordPress
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X Ads
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Zeeng
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Zendesk Chat (Zopim)
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Visualize Hotmart data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Hotmart > Airtable
Alteryx
Hotmart > Alteryx
Amazon Quicksight
Hotmart > Amazon Quicksight
BIMachine
Hotmart > BIMachine
Cortex
Hotmart > Cortex
Data Studio
Hotmart > Data Studio
Geckoboard
Hotmart > Geckoboard
Grafana
Hotmart > Grafana
IBM Cognos Analytics
Hotmart > IBM Cognos Analytics
Klipfolio
Hotmart > Klipfolio
Looker Studio
Hotmart > Looker Studio
Looker
Hotmart > Looker
Looqbox
Hotmart > Looqbox
Metabase
Hotmart > Metabase
Microstrategy
Hotmart > Microstrategy
Pentaho
Hotmart > Pentaho
Power BI
Hotmart > Power BI
Qlik Cloud Analytics
Hotmart > Qlik Cloud Analytics
Qlik Sense
Hotmart > Qlik Sense
Qlik
Hotmart > Qlik
QlikView
Hotmart > QlikView
Redash
Hotmart > Redash
Superset
Hotmart > Superset
Tableau
Hotmart > Tableau
BI TOTVS
Hotmart > BI TOTVS
Zoho Analytics
Hotmart > Zoho Analytics

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Frequently Asked Questions (FAQ)

Answers about visualizing Hotmart data in Microstrategy automatically

How do I authenticate my Hotmart account to start sending data to Microstrategy? ▼
Inside Kondado, you add Hotmart as a data source and enter your API credentials to establish the link. Once authenticated, you select Microstrategy as your destination and choose which pipelines to replicate. The connection begins sending your selected data automatically, and you can monitor the status directly from your Kondado dashboard.
What kind of custom reports can I build with Hotmart data in Microstrategy? ▼
You can create reports that track subscription growth, course completion rates, and sales commission trends by combining different pipelines. For instance, merge subscriber purchase records with product details to visualize which digital products generate the most revenue. These custom views help business owners spot trends and make informed decisions about their digital product catalog without waiting on analysts.
How frequently can I schedule Hotmart data updates in Microstrategy? ▼
You control how often your data refreshes, selecting intervals from every five minutes up to daily. This automated rhythm ensures your Microstrategy reports always reflect the latest Hotmart activity. Change the timing anytime inside Kondado to match campaign cycles or reporting deadlines.
Which KPIs are most useful to track when visualizing Hotmart data? ▼
Focus on metrics like active subscriber count, churn rate from subscription transactions, student module completion percentage, and average sales price per product. Monitoring these figures in Microstrategy helps you understand customer retention, course engagement, and pricing performance at a glance. You can also compare commission values across users to identify your top-performing affiliates.
Can I share Hotmart reports with my marketing team inside Microstrategy? ▼
Yes, once you build your custom reports in Microstrategy, you can distribute them to colleagues through the platform's built-in sharing features. Your teammates will see the same updated figures based on the automated refresh schedule you configured in Kondado. This keeps everyone aligned on sales performance and subscriber activity without sending files back and forth.
Is it possible to send Hotmart data to other visualization tools besides Microstrategy? ▼
Absolutely. Kondado lets you send your Hotmart data to Power BI, Looker Studio, Google Sheets, BigQuery, and other destinations. If your team later wants to analyze the same information in Excel, Redshift, or Amazon S3, you can set up additional destinations without rebuilding your data source.
Do I need a developer to set up the Hotmart and Microstrategy connection? ▼
No developer is needed. Kondado is built for business users, so you can configure the entire connection through a simple interface. Just select your pipelines, point them to Microstrategy, and define the refresh schedule to start visualizing data immediately.
What specific Hotmart data can I analyze in Microstrategy? ▼
You can analyze records from pipelines such as Subscription Transactions, Products, and Hotmart Club: Pages. This gives you visibility into who is buying your digital products, how students are engaging with course content, and which items in your catalog perform best. With detailed fields available, you can slice the data by date, product, status, and more.

Try out all the features for free for 14 days