How do I connect Hotmart to Metabase using Kondado?

Start by adding Hotmart as a data source in your Kondado account and authenticate your marketplace credentials. Then choose Metabase as your destination and select the pipelines you want to activate, such as Sales History or Subscribers. Kondado handles the data delivery, so your chosen information appears in Metabase ready for analysis.

What custom dashboards can I build with Hotmart data in Metabase?

You can build dashboards that track daily revenue, subscription status changes, commission payouts, and student engagement across your digital products. For example, combining the Sales Commissions pipeline with the Products pipeline lets you see profitability per item, while Hotmart Club: Pages shows where students spend the most time.

How often can I update Hotmart data in my Metabase reports?

Kondado lets you set an automated refresh schedule that fits your business rhythm, including intervals such as every 5 minutes, 15 minutes, hourly, or daily. This keeps your Metabase charts current so your team always makes decisions with fresh information.

Which KPIs should I track for my Hotmart courses and subscriptions in Metabase?

Focus on metrics like active subscriber count from the Subscribers pipeline, course completion percentage from Hotmart Club: Student Progress, and repeat purchase behavior using Subscriber Purchases. These KPIs help you spot content gaps, pricing opportunities, and retention trends early.

Can I share Hotmart dashboards with my marketing team in Metabase?

Yes, once your dashboards are built in Metabase, you can share them with teammates so everyone views the same updated numbers. This keeps marketing, operations, and finance aligned on revenue goals and student performance using one shared view of the data.

Can I send Hotmart data to other tools besides Metabase?

Absolutely, Kondado supports multiple destinations, so you can send your Hotmart information to Power BI , Looker Studio , Google Sheets , or BigQuery in addition to Metabase. This flexibility lets different teams use the visualization tool they prefer while working from the same replicated data.

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How to Visualize Hotmart Data in Metabase

Kondado makes it easy to visualize Hotmart data in Metabase through a Via Kondado connection that requires no technical configuration and no intermediate database. You simply select the pipelines you need, such as Sales History or Subscribers, and Kondado replicates your information on a configurable schedule straight into Metabase. Your marketing and operations teams can then create charts and dashboards to track revenue trends, subscription health, and course performance without any coding.

This means more time understanding which products drive the most revenue, where subscribers drop off, and how students engage with your courses.

Kondado connects Hotmart to Metabase via a direct connection offering 11 pipelines and 202 fields, including sales transactions, subscription records, and student progress data, with automated refreshes configurable to every 5 minutes, 15 minutes, hourly, or daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

In Metabase, Hotmart data becomes a powerful source of business intelligence for digital creators and agencies. By combining the Sales History pipeline with Sales Price Breakdown, you can quickly identify which digital products generate the highest revenue and how pricing changes affect conversion over time. Adding the Hotmart Club: Student Progress pipeline lets you correlate course completion rates with subscription renewals from the Subscribers pipeline, giving operations and marketing teams clear insight into where to invest in content, adjust pricing, or re-engage inactive students. These connected views turn raw marketplace data into visual stories that guide daily decisions and growth strategies.

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Hotmart data available in Metabase

available pipelines

202

extractable fields

Available integrations

Integration	Description
Subscribers	Records of subscriptions include subscriber_code, subscriber_name, and status, allowing detailed analysis of active and canceled subscriptions.
Sales Commissions	Commission details include transaction, commission_value, and user_name, providing a clear view of commissions generated by each transaction.
Subscriber Purchases	Data on purchases includes subscriber_code, product_id, and price_value, allowing tracking of acquisitions made by subscribers.
Sales Price Breakdown	Detailed pricing information includes product_id, price_value, and price_currency_code, facilitating analysis of sales prices.
Sales History	Sales records include purchase_transaction, product_id, and request_date, allowing analysis of transaction history.
Hotmart Club: Students	Information about students includes subscriber_name, product_id, and status, allowing tracking of students' progress in the club.
Hotmart Club: Modules	Data on modules includes product_id, module_name, and completion_status, allowing analysis of students' progress in each module.
Hotmart Club: Student Progress	Progress records include subscriber_code, module_id, and completion_percentage, facilitating monitoring of students' performance.
Hotmart Club: Pages	Information about pages includes page_id, access_count, and last_access_date, allowing analysis of student engagement.
Products	Product data includes product_id, product_name, and price_value, allowing detailed analysis of the available product portfolio.
Subscription Transactions	Records of subscription transactions, including fields such as transaction code, product ID, and commission value.

Subscribers

Records of subscriptions include subscriber_code, subscriber_name, and status, allowing detailed analysis of active and canceled subscriptions.

Sales Commissions

Commission details include transaction, commission_value, and user_name, providing a clear view of commissions generated by each transaction.

Subscriber Purchases

Data on purchases includes subscriber_code, product_id, and price_value, allowing tracking of acquisitions made by subscribers.

Sales Price Breakdown

Detailed pricing information includes product_id, price_value, and price_currency_code, facilitating analysis of sales prices.

Sales History

Sales records include purchase_transaction, product_id, and request_date, allowing analysis of transaction history.

Hotmart Club: Students

Information about students includes subscriber_name, product_id, and status, allowing tracking of students' progress in the club.

Hotmart Club: Modules

Data on modules includes product_id, module_name, and completion_status, allowing analysis of students' progress in each module.

Hotmart Club: Student Progress

Progress records include subscriber_code, module_id, and completion_percentage, facilitating monitoring of students' performance.

Hotmart Club: Pages

Information about pages includes page_id, access_count, and last_access_date, allowing analysis of student engagement.

Products

Product data includes product_id, product_name, and price_value, allowing detailed analysis of the available product portfolio.

Subscription Transactions

Records of subscription transactions, including fields such as transaction code, product ID, and commission value.

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How to create Hotmart dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

Add Hotmart data source

Log in to Kondado and set up Hotmart as your data source by authenticating your marketplace account. Choose the pipelines you want to activate, such as Sales History or Subscribers, so Kondado knows exactly which information to replicate.

Choose Metabase as destination

Select Metabase as your destination to receive Hotmart data directly with no intermediate setup required. Kondado also supports sending data to Power BI, Looker Studio, and Google Sheets if your team uses multiple visualization tools.

Build dashboards and configure refresh

Inside Metabase, create custom dashboards that track revenue, subscriptions, and student progress using your replicated Hotmart fields. Then head back to Kondado to choose a refresh schedule that keeps your reports updated automatically.