Connect Instagram Ads to Metabase: Dashboards in Minutes

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Instagram Ads
Metabase

Visualize Instagram Ads Data in Metabase

Visualizing your Instagram Ads data in Metabase is simple with Kondado. Our platform provides a direct integration that replicates your advertising metrics directly into Metabase without requiring complex configurations or intermediate storage. You simply select Instagram Ads as your data source, choose Metabase as your destination, and configure which pipelines you want to replicate for immediate access to your marketing metrics.

Kondado enables business teams to replicate Instagram Ads data to Metabase on a configurable schedule, providing automated updates every 5 minutes to daily for complete campaign visibility without manual exports.

With this connection, marketing teams can create comprehensive dashboards that combine ad performance metrics with business data. The setup requires no technical expertise: just authenticate your Instagram Ads account, select from 14 available pipelines including campaign performance and ad set metrics, and start building visualizations immediately. Your data stays current through automated refreshes, ensuring your reports always reflect the latest advertising results and enabling faster decision-making for your campaigns.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combine your Instagram Ads data with other business metrics in Metabase to uncover deeper insights about your marketing performance and customer acquisition costs. By replicating pipelines such as Campaign Performance, Ad Set Performance, and Lead Forms, you can analyze how specific creative elements drive conversions and which audience segments deliver the best return on investment. Marketing teams can track cost per result across different campaigns while monitoring lead quality through form submission data, all within familiar Metabase dashboards that update on your preferred schedule. This integration helps you identify top-performing ads quickly and allocate budget efficiently based on actual performance trends.

Try out all the features for free for 14 days

Instagram Ads data available in Metabase

14
available pipelines
1569
extractable fields

Available integrations

Integration Description
Ad account performance Analyze account performance with metrics such as total spend, account status, and age of the account.
Ad accounts View details of ad accounts, including name, account ID, and status.
Ad metadata Explore ad metadata, including ad ID, account ID, and ad set name.
Ad performance Evaluate ad performance with metrics such as impressions, clicks, and cost per click.
Ad preview View ad previews, including creative elements and targeting settings.
Ad set performance Analyze ad set performance with metrics such as impressions, clicks, and total cost.
Adset metadata Examine ad set metadata, including ad set ID and name.
Campaign metadata View campaign metadata, including campaign ID and name.
Campaign performance Evaluate campaign performance with metrics such as impressions, clicks, and cost per result.
Lead forms Analyze lead forms, including collected data and conversion rate.
Page Metrics Analyze impressions, clicks, and total cost, along with metrics such as engagement rate and page reach.
Page: Posts Examine post performance with metrics such as likes, comments, and shares, along with data on reach and impressions.
Pages View information about your pages, including name, ID, and status, along with financial data such as balance and total spend.
Post Metrics Evaluate post performance with metrics such as clicks, cost per click, and click-through rate, along with impressions and reach.
Ad account performance
Analyze account performance with metrics such as total spend, account status, and age of the account.
Ad accounts
View details of ad accounts, including name, account ID, and status.
Ad metadata
Explore ad metadata, including ad ID, account ID, and ad set name.
Ad performance
Evaluate ad performance with metrics such as impressions, clicks, and cost per click.
Ad preview
View ad previews, including creative elements and targeting settings.
Ad set performance
Analyze ad set performance with metrics such as impressions, clicks, and total cost.
Adset metadata
Examine ad set metadata, including ad set ID and name.
Campaign metadata
View campaign metadata, including campaign ID and name.
Campaign performance
Evaluate campaign performance with metrics such as impressions, clicks, and cost per result.
Lead forms
Analyze lead forms, including collected data and conversion rate.
Page Metrics
Analyze impressions, clicks, and total cost, along with metrics such as engagement rate and page reach.
Page: Posts
Examine post performance with metrics such as likes, comments, and shares, along with data on reach and impressions.
Pages
View information about your pages, including name, ID, and status, along with financial data such as balance and total spend.
Post Metrics
Evaluate post performance with metrics such as clicks, cost per click, and click-through rate, along with impressions and reach.

Try out all the features for free for 14 days

How to create Instagram Ads dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Instagram Ads Data Source

Authenticate your Instagram Ads account in Kondado and choose from 14 available pipelines including Campaign Performance and Lead Forms. This establishes which advertising metrics will replicate to your chosen destination.

2
Select Metabase Destination

Choose Metabase as your destination to create a direct connection for your Instagram Ads data. You can also replicate data to Power BI, Looker Studio, or Google Sheets if you use multiple analytics tools.

3
Build Dashboards and Configure Refresh

Create visualizations in Metabase using your replicated data and set your update schedule from 5 minutes to daily intervals. Your dashboards will refresh automatically, keeping your marketing reports current without manual intervention.

Access Instagram Ads data in Metabase and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Instagram Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Instagram Ads data in Metabase automatically

How do I connect Instagram Ads to Metabase without coding?
You can use Kondado to establish a direct connection between your Instagram Ads account and Metabase without writing any code. Simply authenticate your Instagram Ads account in Kondado, select Metabase as your destination, and choose which data pipelines you want to replicate. The entire setup takes just a few minutes and requires no technical expertise.
What Instagram Ads metrics can I track in Metabase dashboards?
You can track essential metrics including impressions, clicks, cost per click, conversion rates, and total spend across campaigns and ad sets. The available pipelines cover Campaign Performance, Ad Set Performance, Ad metadata, and Lead Forms, allowing you to monitor everything from audience engagement to lead generation results in your Metabase visualizations.
How often does Instagram Ads data update in Metabase?
Kondado updates your Instagram Ads data on a configurable schedule that you control, ranging from every 5 minutes to daily intervals. You can set different refresh frequencies for different pipelines based on your reporting needs, ensuring your Metabase dashboards reflect recent performance without manual data exports.
Can I build a lead generation dashboard in Metabase with Instagram Ads data?
Yes, by using the Lead Forms pipeline combined with Campaign Performance data, you can create comprehensive lead generation dashboards. These visualizations show conversion rates, cost per lead, and form submission trends alongside your ad spend, helping you identify which campaigns generate quality leads most efficiently.
Are there pre-built dashboard templates for Instagram Ads analytics?
Kondado offers ready-made report templates including the Meta Ads Looker Studio Report, Meta Ads Power BI Report, and Google Ads and Meta Ads Looker Studio Report. While these templates are optimized for other platforms, you can use them as inspiration for building similar dashboards in Metabase or replicate the same data pipelines to any destination including Google Sheets or BigQuery.
How do I share Instagram Ads reports with my team in Metabase?
Once your data is replicated to Metabase, you can use Metabase's native sharing features to distribute dashboards and reports with stakeholders. Your team members can access the visualizations through Metabase's interface, and since the data updates automatically on your configured schedule, everyone views the same current performance metrics without needing direct access to your Instagram Ads account.
What is the difference between Campaign Performance and Ad Set Performance pipelines?
Campaign Performance provides high-level metrics such as total impressions, clicks, and cost per result for entire campaigns, helping you evaluate overall strategy effectiveness. Ad Set Performance offers granular data about specific audience targeting, placements, and bidding strategies within each campaign, allowing you to optimize individual components for better results.

Try out all the features for free for 14 days