Dashboards in minutes

Connect Salesforce Marketing Cloud (Exact Target) to Metabase: Dashboards in Minutes

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No credit card required | 14 days | 10 million records | 30 pipelines

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Connect Salesforce Marketing Cloud (Exact Target) to Metabase

Connecting your marketing automation data to business intelligence tools should not require engineering resources or complex infrastructure. With Kondado, you can replicate data from Salesforce Marketing Cloud (Exact Target) directly into Metabase using a simple point-and-click interface designed for business users and marketing teams. The platform offers nine distinct pipelines covering everything from subscriber lists to email campaign events and data extensions, ensuring your marketing team has access to comprehensive engagement metrics without writing a single line of code. Configure your update frequency to match your business needs, whether that means frequent refreshes for active campaigns or daily summaries for trend analysis, and transform raw marketing data into actionable visualizations that support data-driven decision making across your entire organization.

9
available pipelines
164
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Salesforce Marketing Cloud (Exact Target) now →

Try out all the features for free for 14 days

Kondado connects Salesforce Marketing Cloud (Exact Target) to Metabase through a direct “Via Kondado” connection, eliminating the need for intermediate databases or complex technical setup while delivering automated data updates on a configurable schedule ranging from every five minutes to daily intervals.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Salesforce Marketing Cloud (Exact Target) data available in Metabase

Each item below is automatically replicated by Kondado from Salesforce Marketing Cloud (Exact Target) into Metabase — no schema setup, no manual mapping.

9
available pipelines
164
extractable fields
∞
Auto-refresh

Available integrations

Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

Once your data flows into Metabase, marketing teams can combine information from the Data Extension pipeline with List Subscribers data to create detailed segmentation analyses that reveal how different customer groups interact with specific campaigns. By visualizing Sends and Events data together, you can track delivery metrics alongside engagement timestamps to identify optimal send times and content strategies that maximize open rates. These combined insights enable operations teams to optimize campaign workflows, improve subscriber retention, and allocate marketing budgets toward the channels and messages delivering the strongest return on investment.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Salesforce Marketing Cloud to Kondado

Add Salesforce Marketing Cloud (Exact Target) as a data source by entering your authentication details and selecting which pipelines to replicate, such as Subscribers, Sends, or Data Extensions.

2
Select Metabase as your destination

Choose Metabase as your destination to establish a direct connection that delivers your marketing data without intermediate storage, with the flexibility to also send data to Google Sheets or BigQuery for different use cases.

3
Configure refresh schedule and build dashboards

Set your preferred update frequency ranging from five minutes to daily intervals, then use Metabase's visualization tools to create charts and reports that track campaign performance, subscriber growth, and engagement metrics.

Access Salesforce Marketing Cloud (Exact Target) data in Metabase and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Salesforce Marketing Cloud (Exact Target) data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Salesforce Marketing Cloud (Exact Target) > Airtable
Alteryx
Salesforce Marketing Cloud (Exact Target) > Alteryx
Amazon Quicksight
Salesforce Marketing Cloud (Exact Target) > Amazon Quicksight
BIMachine
Salesforce Marketing Cloud (Exact Target) > BIMachine
Cortex
Salesforce Marketing Cloud (Exact Target) > Cortex
Data Studio
Salesforce Marketing Cloud (Exact Target) > Data Studio
Geckoboard
Salesforce Marketing Cloud (Exact Target) > Geckoboard
Grafana
Salesforce Marketing Cloud (Exact Target) > Grafana
IBM Cognos Analytics
Salesforce Marketing Cloud (Exact Target) > IBM Cognos Analytics
Klipfolio
Salesforce Marketing Cloud (Exact Target) > Klipfolio
Looker Studio
Salesforce Marketing Cloud (Exact Target) > Looker Studio
Looker
Salesforce Marketing Cloud (Exact Target) > Looker
Looqbox
Salesforce Marketing Cloud (Exact Target) > Looqbox
Metabase
Salesforce Marketing Cloud (Exact Target) > Metabase
Microstrategy
Salesforce Marketing Cloud (Exact Target) > Microstrategy
Pentaho
Salesforce Marketing Cloud (Exact Target) > Pentaho
Power BI
Salesforce Marketing Cloud (Exact Target) > Power BI
Qlik Cloud Analytics
Salesforce Marketing Cloud (Exact Target) > Qlik Cloud Analytics
Qlik Sense
Salesforce Marketing Cloud (Exact Target) > Qlik Sense
Qlik
Salesforce Marketing Cloud (Exact Target) > Qlik
QlikView
Salesforce Marketing Cloud (Exact Target) > QlikView
Redash
Salesforce Marketing Cloud (Exact Target) > Redash
Superset
Salesforce Marketing Cloud (Exact Target) > Superset
Tableau
Salesforce Marketing Cloud (Exact Target) > Tableau
BI TOTVS
Salesforce Marketing Cloud (Exact Target) > BI TOTVS
Zoho Analytics
Salesforce Marketing Cloud (Exact Target) > Zoho Analytics

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Why Kondado?

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in Metabase automatically

How do I set up the Salesforce Marketing Cloud connection to Metabase without technical expertise? ▼
Start by adding Salesforce Marketing Cloud (Exact Target) as a data source in your Kondado account, authenticate with your credentials, and select the specific pipelines you want to replicate such as List Subscribers or Sends. Then choose Metabase as your destination and configure how frequently you want the data to refresh, with options ranging from every five minutes to daily updates depending on your reporting needs.
What marketing metrics and KPIs can I visualize in Metabase using my Salesforce Marketing Cloud data? ▼
You can track essential marketing metrics including email delivery rates from the Sends pipeline, subscriber growth trends from the Lists data, and campaign engagement patterns by analyzing Events information. Combine Data Extension fields with subscriber status data to create custom segments that reveal which customer groups generate the highest engagement rates and conversion potential.
How frequently can I schedule data updates from Salesforce Marketing Cloud to Metabase? ▼
Kondado offers flexible scheduling options that let you configure automated updates on intervals ranging from every five minutes for time-sensitive campaign monitoring to hourly or daily refreshes for standard reporting cycles. This configurable schedule ensures your Metabase dashboards always display current information without manual intervention while balancing freshness with processing efficiency.
Can I build dashboards in Metabase that combine Salesforce Marketing Cloud data with other sources? ▼
Yes, Metabase allows you to create comprehensive reports that blend your marketing data with information from other platforms connected through Kondado such as Google Sheets, PostgreSQL, or BigQuery. This cross-platform analysis helps you understand how email campaign performance correlates with website traffic, sales data, or customer support interactions for holistic business insights.
Is it possible to share Metabase dashboards with stakeholders who do not have Salesforce Marketing Cloud access? ▼
Metabase enables easy dashboard sharing through public links, embedded reports, or scheduled email deliveries that keep your entire team informed without requiring individual licenses for your marketing automation platform. You can set specific permissions to ensure executives see high-level campaign summaries while marketing managers access detailed subscriber and engagement metrics.
What specific insights can I gain by analyzing the List Sends and Data Extension pipelines together in Metabase? ▼
Combining List Sends with Data Extension data allows you to correlate specific campaign deployments with custom field values stored in your data extensions, revealing which personalized content variations drive the highest engagement rates. This analysis helps identify your most responsive subscriber segments and optimize future campaign targeting based on historical performance patterns rather than assumptions.

Try out all the features for free for 14 days