Connect Salesforce Marketing Cloud (Exact Target) to Metabase: Dashboards in Minutes

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Visualize Salesforce Marketing Cloud (Exact Target) in Metabase

Connecting your marketing automation data to business intelligence tools should not require engineering resources or complex infrastructure. With Kondado, you can replicate data from Salesforce Marketing Cloud (Exact Target) directly into Metabase using a simple point-and-click interface designed for business users and marketing teams. The platform offers nine distinct pipelines covering everything from subscriber lists to email campaign events and data extensions, ensuring your marketing team has access to comprehensive engagement metrics without writing a single line of code. Configure your update frequency to match your business needs, whether that means frequent refreshes for active campaigns or daily summaries for trend analysis, and transform raw marketing data into actionable visualizations that support data-driven decision making across your entire organization.

Kondado connects Salesforce Marketing Cloud (Exact Target) to Metabase through a direct “Via Kondado” connection, eliminating the need for intermediate databases or complex technical setup while delivering automated data updates on a configurable schedule ranging from every five minutes to daily intervals.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Once your data flows into Metabase, marketing teams can combine information from the Data Extension pipeline with List Subscribers data to create detailed segmentation analyses that reveal how different customer groups interact with specific campaigns. By visualizing Sends and Events data together, you can track delivery metrics alongside engagement timestamps to identify optimal send times and content strategies that maximize open rates. These combined insights enable operations teams to optimize campaign workflows, improve subscriber retention, and allocate marketing budgets toward the channels and messages delivering the strongest return on investment.

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Salesforce Marketing Cloud (Exact Target) data available in Metabase

available pipelines

164

extractable fields

Available integrations

Integration	Description
Data Extension	Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails	Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events	Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders	Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends	Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers	Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists	Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends	Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers	Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

Data Extension

Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.

Emails

Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.

Events

Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.

Folders

Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.

List Sends

Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.

List Subscribers

Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.

Lists

Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.

Sends

Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.

Subscribers

Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

See all available data →

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in Metabase automatically

How do I set up the Salesforce Marketing Cloud connection to Metabase without technical expertise? ▼

Start by adding Salesforce Marketing Cloud (Exact Target) as a data source in your Kondado account, authenticate with your credentials, and select the specific pipelines you want to replicate such as List Subscribers or Sends. Then choose Metabase as your destination and configure how frequently you want the data to refresh, with options ranging from every five minutes to daily updates depending on your reporting needs.

What marketing metrics and KPIs can I visualize in Metabase using my Salesforce Marketing Cloud data? ▼

You can track essential marketing metrics including email delivery rates from the Sends pipeline, subscriber growth trends from the Lists data, and campaign engagement patterns by analyzing Events information. Combine Data Extension fields with subscriber status data to create custom segments that reveal which customer groups generate the highest engagement rates and conversion potential.

How frequently can I schedule data updates from Salesforce Marketing Cloud to Metabase? ▼

Kondado offers flexible scheduling options that let you configure automated updates on intervals ranging from every five minutes for time-sensitive campaign monitoring to hourly or daily refreshes for standard reporting cycles. This configurable schedule ensures your Metabase dashboards always display current information without manual intervention while balancing freshness with processing efficiency.

Can I build dashboards in Metabase that combine Salesforce Marketing Cloud data with other sources? ▼

Yes, Metabase allows you to create comprehensive reports that blend your marketing data with information from other platforms connected through Kondado such as Google Sheets, PostgreSQL, or BigQuery. This cross-platform analysis helps you understand how email campaign performance correlates with website traffic, sales data, or customer support interactions for holistic business insights.

Is it possible to share Metabase dashboards with stakeholders who do not have Salesforce Marketing Cloud access? ▼

Metabase enables easy dashboard sharing through public links, embedded reports, or scheduled email deliveries that keep your entire team informed without requiring individual licenses for your marketing automation platform. You can set specific permissions to ensure executives see high-level campaign summaries while marketing managers access detailed subscriber and engagement metrics.

What specific insights can I gain by analyzing the List Sends and Data Extension pipelines together in Metabase? ▼

Combining List Sends with Data Extension data allows you to correlate specific campaign deployments with custom field values stored in your data extensions, revealing which personalized content variations drive the highest engagement rates. This analysis helps identify your most responsive subscriber segments and optimize future campaign targeting based on historical performance patterns rather than assumptions.

Try out all the features for free for 14 days

Get started for free

Get started for free

Get started for free

Connect Salesforce Marketing Cloud (Exact Target) to Metabase: Dashboards in Minutes

Get started for free

Visualize Salesforce Marketing Cloud (Exact Target) in Metabase

Salesforce Marketing Cloud (Exact Target) data available in Metabase

Available integrations

How to create Salesforce Marketing Cloud (Exact Target) dashboards in Metabase

Connect Salesforce Marketing Cloud to Kondado

Select Metabase as your destination

Configure refresh schedule and build dashboards

Access Salesforce Marketing Cloud (Exact Target) data in Metabase and combine it with dozens of other data sources

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