Connect Salesforce Marketing Cloud (Exact Target) to Airtable: Dashboards in Minutes

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Salesforce Marketing Cloud (Exact Target)
Airtable

Visualize Salesforce Marketing Cloud Data in Airtable

Connecting your marketing automation data to your operational workspace is simple with the right approach. Kondado enables you to replicate data from Salesforce Marketing Cloud directly into Airtable, giving your marketing team instant access to campaign metrics and subscriber information without any technical complexity. You simply select which data endpoints to bring over, configure your preferred update schedule, and begin analyzing performance within minutes of setup completion.

Marketing teams leverage this connection to track email campaign results, monitor subscriber list growth, and analyze engagement patterns across multiple channels in one collaborative workspace. Whether you need to share campaign insights with stakeholders or build custom views for different departments, having your Exact Target data available in Airtable makes strategic decision-making faster and more visual for everyone involved.

Kondado directly connects Salesforce Marketing Cloud to Airtable, allowing marketing teams to replicate data from 9 pipelines including Emails, Subscribers, and Events on a configurable schedule of every 5 minutes to daily, without writing code or managing databases.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Available Data for Analysis

With nine distinct pipelines available, you can bring exactly the marketing intelligence your team needs into Airtable. The Subscribers pipeline provides essential contact information and status data, while the Sends pipeline delivers comprehensive metrics about every email campaign dispatched. Adding the Events pipeline gives you detailed interaction timestamps to analyze how customers engage with your content across different channels.

This powerful combination allows marketing managers to create dynamic views showing subscriber growth trends, build automated workflows triggered by campaign performance thresholds, and generate shareable reports that keep stakeholders aligned on marketing effectiveness without manual data exports or spreadsheet maintenance.

Try out all the features for free for 14 days

Salesforce Marketing Cloud (Exact Target) data available in Airtable

9
available pipelines
164
extractable fields

Available integrations

Integration Description
Data Extension Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers Contains information about subscribers, including fields such as email and status, essential for list and campaign management.
Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in Airtable

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Your Marketing Cloud Account

Select Salesforce Marketing Cloud (Exact Target) from the available data sources and authenticate with your marketing platform credentials. Choose which of the nine pipelines, such as Subscribers or Sends, you want to replicate into your workspace.

2
Select Airtable as Destination

Choose Airtable as your destination platform and specify the base where your marketing data should reside. The system prepares the structure automatically to receive your Exact Target information without manual configuration.

3
Build Dashboards and Configure Refresh

Create custom views and reports in Airtable using your replicated data, then set your preferred update frequency from every 5 minutes to daily. Your marketing metrics will stay current automatically, ensuring your team always works with the latest campaign insights.

Access Salesforce Marketing Cloud (Exact Target) data in Airtable and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in Airtable automatically

How do I connect Salesforce Marketing Cloud to Airtable without coding?
Start by selecting Salesforce Marketing Cloud (Exact Target) as your data source in Kondado, then authenticate with your credentials. Choose Airtable as your destination, select the pipelines you need such as Subscribers or Sends, and configure your update schedule to begin replicating data immediately.
What marketing KPIs can I track in Airtable with Salesforce Marketing Cloud data?
You can monitor essential metrics including email delivery rates from the Sends pipeline, subscriber growth trends from the Lists pipeline, and engagement patterns using the Events pipeline. Create custom views in Airtable to track list segmentation effectiveness, campaign open rates, and subscriber status changes over time.
How frequently can I update my Salesforce Marketing Cloud data in Airtable?
Kondado offers configurable refresh schedules ranging from every 5 minutes to daily updates, depending on your business needs. You can adjust the frequency anytime to ensure your marketing reports reflect the most recent campaign performance without manual intervention.
Can I share Salesforce Marketing Cloud dashboards with my team in Airtable?
Yes, once your data replicates to Airtable, you can create shared views and reports that update automatically based on your configured schedule. Team members can access these visualizations directly in Airtable, collaborate on analysis, and receive automated notifications when key marketing metrics change.
Do I need technical skills to set up the Salesforce Marketing Cloud connection?
No coding or database management is required to connect Salesforce Marketing Cloud to Airtable through Kondado. The setup process uses a direct approach where you simply select your data source, choose your destination, and pick which pipelines to replicate without writing SQL queries or API calls.
What types of marketing reports can I build with this data in Airtable?
You can build comprehensive reports tracking email campaign performance using the Emails and Sends pipelines, subscriber engagement analysis with Events data, and audience segmentation reports combining List Subscribers and Data Extension information. These custom reports help you identify top-performing campaigns and optimize future marketing strategies.
Can I combine Salesforce Marketing Cloud data with other sources in Airtable?
Absolutely, you can bring in data from additional sources like Google Sheets or BigQuery alongside your Exact Target information. This allows you to create unified marketing dashboards that combine campaign data with sales figures or financial metrics for complete business intelligence.

Try out all the features for free for 14 days