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shape Airtable

How to Create Dashboards in Airtable with Kondado

Building dashboards in Airtable with your business data starts with connecting your various data sources to a centralized visualization workspace. Kondado enables marketing managers, data analysts, and operations teams to replicate data from over 80 sources directly into Airtable, eliminating manual exports and outdated spreadsheets.

Kondado connects CRMs, advertising platforms, e-commerce systems, and ERPs to Airtable, allowing you to visualize Orders, Campaigns, Payments, and Shipments in interactive dashboards with automated updates on a configurable schedule ranging from 5 minutes to daily, requiring no technical expertise or coding.

With Kondado’s connection to Airtable, you transform raw data into clear visualizations that facilitate quick decision-making. Configure your replication frequency based on your needs, keep your bases updated automatically, and create customized interfaces to track sales, marketing, and operations metrics with automated refresh cycles.

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Pick which data you want to visualize in Airtable

If the source you want is not listed, drop us a chat message. We love to add new sources!

How to create dashboards with Airtable

Visualize your data automatically — no spreadsheet exports or scripts.

1
Connect your data sources to Kondado

Access the Kondado platform and select the pipelines you want to use, such as your CRM, advertising platform, or e-commerce system. Configure the credentials and choose which data to replicate, such as Orders, Campaigns, or Payments, setting your desired update schedule.

2
Choose Airtable as your visualization tool

Within Kondado, select Airtable as your data destination and configure the connection by entering your account credentials. Define how the data will be structured in your Airtable bases, organizing information to facilitate subsequent dashboard and report creation.

3
Build dashboards with your replicated data

In Airtable, use the replicated data to create visual interfaces with charts, dynamic tables, and calculated fields showing metrics relevant to your business. Customize views for different user profiles, allowing marketing managers and operations teams to track specific indicators with automated updates.

Frequently Asked Questions (FAQ)

Get answers about visualizing data in Airtable with Kondado.

What data sources can I connect to Airtable using Kondado?
Kondado offers more than 80 available pipelines, including CRMs like Salesforce and HubSpot, advertising platforms like Meta Ads and Google Ads, e-commerce systems like Shopify and WooCommerce, plus ERPs and analytics tools. You can replicate data for Orders, Campaigns, Payments, and Shipments directly into your Airtable bases. Each source has specific pipelines that can be configured individually according to your reporting needs.
How does the data update frequency work in Airtable?
You define the replication interval during setup, choosing between updates every 5 minutes, 15 minutes, hourly, or daily depending on your data dynamics. Once configured, Kondado executes updates automatically on the selected schedule, keeping your dashboards current with the latest information. This allows traffic managers to monitor active campaigns with frequent updates while financial reports use daily refresh cycles.
Can I create marketing dashboards in Airtable with Meta Ads data?
Yes, you can replicate campaign data, ad sets, and performance metrics from Meta Ads directly into Airtable. With this information available, you can build dashboards displaying spend, conversions, cost per acquisition, and ROAS in interactive charts. Marketing managers use these panels to optimize budgets and identify which campaigns generate better results during specific periods.
Do I need programming skills to connect data to Airtable?
No, Kondado is designed for non-technical users, featuring a visual interface where you select desired pipelines and map required fields. The entire connection process uses simple forms and configurations, without requiring manual APIs or scripts. Data analysts and sales leaders configure their data sources independently within minutes.
How do I share dashboards created in Airtable with my team?
Airtable allows you to share bases and created interfaces via direct links, email invitations, or granular access permissions for different team members. You can create specific views for each department, such as a sales panel for the líder de vendas and a traffic report for the gestor de marketing. Permissions ensure each person sees only data relevant to their activities.
What types of visualizations can I create in Airtable with replicated data?
You can build bar, line, and pie charts to track trends, plus dynamic tables with advanced filters and linked fields between different pipelines. It is possible to create interfaces with entry forms, record galleries, and calendars for deadline management. These visualizations help operations teams monitor inventory, track sales pipelines, and view performance metrics intuitively.
Can I merge CRM and e-commerce data in the same dashboard?
Yes, Kondado allows you to replicate data from multiple sources simultaneously into the same Airtable workspace, where you can link CRM customer tables with e-commerce order tables. This combination enables analysis of the complete sales cycle, from first contact through conversion and post-sale. Sales leaders use these unified views to calculate metrics like average conversion time and customer lifetime value.
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