How do I connect Google Ads to Airtable using Kondado?

Start by selecting Google Ads as your data source and authenticate your account. Then choose Airtable as your destination, select the specific pipelines you need such as Campaign Performance Daily or Keyword Performance Daily, and set your preferred update frequency.

What Google Ads reports can I build in Airtable?

You can build comprehensive marketing dashboards showing campaign ROI, conversion tracking by demographic, and keyword performance trends. Combine data from pipelines like Ad Conversions by Action with your sales records to create unified views that show the complete customer acquisition funnel.

How often does Google Ads data update in Airtable?

Kondado lets you configure automated updates on a schedule that fits your business needs, ranging from every 5 minutes to daily refreshes. This ensures your Airtable dashboards reflect recent advertising performance without manual data exports.

Which Google Ads KPIs should I track in Airtable?

Focus on metrics from the Campaign Performance Daily pipeline including impressions, clicks, CTR, and cost data to monitor budget efficiency. Use the Ad Conversions by Action pipeline to track conversion values and campaign IDs, helping you identify which specific ads drive the most valuable customer actions.

Are there pre-built dashboard templates available for Google Ads?

Yes, Kondado offers ready-made report templates including the Google Ads Looker Studio Report, Google Ads Power BI Report, and Google Ads and Meta Ads Looker Studio Report. These templates provide immediate visualization capabilities while your data replicates to Airtable for custom analysis.

Can I share Google Ads dashboards built in Airtable with my team?

Absolutely, Airtable allows you to share specific views and dashboards with stakeholders across your organization. Your team can access current advertising metrics without needing direct access to your Google Ads account, streamlining collaboration between marketing and executive teams.

What is a Via Kondado connection for Google Ads and Airtable?

This direct connection method sends your advertising data straight to Airtable without requiring intermediate databases or complex technical setup. You simply authenticate once and Kondado manages the data replication process automatically according to your configured schedule.

Can I send Google Ads data to other tools besides Airtable?

Yes, Kondado supports multiple destinations including Google Sheets , BigQuery , PostgreSQL , MySQL, Excel, Redshift, SQL Server, and Amazon S3. You can replicate data to several destinations simultaneously from the same Google Ads account.

Connect Google Ads to Airtable: Dashboards in Minutes

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Visualize Google Ads Data in Airtable

Connecting your Google Ads account to Airtable lets you build interactive marketing dashboards without writing code or managing complex infrastructure. Kondado offers a direct connection that replicates your advertising metrics into Airtable on a configurable schedule, enabling your team to analyze campaign performance alongside other business data in a familiar interface. You can track conversions, monitor budget allocation, and identify top-performing keywords using customizable views that update automatically, helping marketing teams make faster decisions based on current advertising results.

Kondado connects Google Ads to Airtable through a Via Kondado connection, offering 13 pre-built pipelines with 147 fields including Campaign Performance Daily, Ad Conversions by Action, and Keyword Performance Daily, with updates configurable from every 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With your Google Ads data in Airtable, you can combine Campaign Performance Daily metrics with sales records to see which advertising efforts drive actual revenue, or use Ad Conversions by Action to track specific customer journey events from click to purchase. The Keyword Performance Daily pipeline helps identify search terms that generate qualified leads, allowing you to adjust bidding strategies quickly without switching between platforms. By visualizing Age Demographics Performance alongside your CRM data in Airtable, marketing teams gain clear insights into which audience segments respond best to specific campaigns, enabling precise budget reallocation decisions that improve overall return on ad spend.

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Google Ads data available in Airtable

available pipelines

147

extractable fields

Available integrations

Integration	Description
Ad Conversions by Action	Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily	Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily	Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance	Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis	Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action	Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily	Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance	Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report	Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance	Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance	Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily	Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report	Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Ad Conversions by Action

Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.

Ad Group Performance Daily

Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.

Ad Performance Daily

Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).

Age Demographics Performance

Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.

Campaign Budget Analysis

Study budget allocation with metrics such as total cost and campaign status to optimize spending.

Campaign Conversions by Action

Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.

Campaign Performance Daily

Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).

Campaign Video Performance

Evaluate video campaign performance with metrics such as views, clicks, and cost per view.

Custom Report

Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.

Gender Demographics Performance

Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.

Geographic Performance

Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.

Keyword Performance Daily

Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.

Search Terms Report

Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

See all available data →

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How to create Google Ads dashboards in Airtable

Visualize your data automatically — no spreadsheet exports or custom scripts.

Connect your Google Ads account

Select Google Ads as your data source and authenticate your advertising account to establish the initial connection.

Choose Airtable as destination

Select Airtable from the available destinations and pick the specific advertising pipelines you want to replicate, such as Campaign Performance Daily or Ad Conversions by Action.

Build dashboards and set schedule

Configure automated updates on your preferred schedule from every 5 minutes to daily, then create custom marketing views in Airtable combining your advertising metrics with other business data.