Dashboards in minutes

Connect Google Ads to Grafana: Dashboards in Minutes

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Connect Google Ads to Grafana

Kondado makes it simple to visualize Google Ads data in Grafana without technical complexity or intermediate databases. You connect your Google Ads account as a data source, select Grafana as your visualization destination, and choose from 13 available pipelines covering campaigns, conversions, and audience demographics. The platform replicates your advertising metrics on a configurable schedule, ensuring your dashboards always reflect current performance without manual intervention.

13
available pipelines
147
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Google Ads now →

Try out all the features for free for 14 days

Marketing teams can monitor click-through rates, conversion values, and budget allocation in customizable dashboards that update automatically. This direct connection eliminates tedious reporting tasks and provides near-real-time visibility into campaign effectiveness, helping you optimize ad spend and improve ROI decisions without waiting for engineering resources or complex infrastructure setup.

Kondado provides a direct Via Kondado connection between Google Ads and Grafana featuring 13 pipelines and 147 fields including Campaign Performance Daily, Ad Conversions by Action, and Geographic Performance, with automated data replication on configurable schedules from every 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Google Ads data available in Grafana

Each item below is automatically replicated by Kondado from Google Ads into Grafana — no schema setup, no manual mapping.

13
available pipelines
147
extractable fields
∞
Auto-refresh

Available integrations

Ad Conversions by Action
Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily
Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily
Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance
Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis
Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action
Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily
Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance
Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report
Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance
Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance
Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily
Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report
Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

Combine Google Ads performance data with Grafana’s powerful visualization capabilities to create comprehensive marketing command centers. By accessing pipelines such as Campaign Performance Daily, Ad Conversions by Action, and Search Terms Report, you can build unified dashboards that reveal which keywords drive revenue, how different age groups respond to specific campaigns, and where your advertising budget delivers the highest return. These granular insights enable agile budget reallocation, creative optimization decisions, and strategic planning based on actual performance trends rather than intuition, all visible in customizable charts that your entire team can interpret instantly.

Try out all the features for free for 14 days

How to create Google Ads dashboards in Grafana

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect your Google Ads account

Authenticate your Google Ads account in Kondado to establish it as a data source, granting access to your campaigns, ad groups, and conversion data without technical configuration.

2
Choose Grafana as destination

Select Grafana from the available destinations to receive your advertising data, or alternatively send data to Power BI, Looker Studio, or BigQuery for different visualization needs.

3
Configure pipelines and refresh schedule

Select specific pipelines such as Campaign Performance Daily or Ad Conversions by Action, then set your preferred update frequency from every 5 minutes to daily to keep your Grafana dashboards current.

Access Google Ads data in Grafana and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Google Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Google Ads > Airtable
Alteryx
Google Ads > Alteryx
Amazon Quicksight
Google Ads > Amazon Quicksight
BIMachine
Google Ads > BIMachine
Cortex
Google Ads > Cortex
Data Studio
Google Ads > Data Studio
Geckoboard
Google Ads > Geckoboard
Grafana
Google Ads > Grafana
IBM Cognos Analytics
Google Ads > IBM Cognos Analytics
Klipfolio
Google Ads > Klipfolio
Looker Studio
Google Ads > Looker Studio
Looker
Google Ads > Looker
Looqbox
Google Ads > Looqbox
Metabase
Google Ads > Metabase
Microstrategy
Google Ads > Microstrategy
Pentaho
Google Ads > Pentaho
Power BI
Google Ads > Power BI
Qlik Cloud Analytics
Google Ads > Qlik Cloud Analytics
Qlik Sense
Google Ads > Qlik Sense
Qlik
Google Ads > Qlik
QlikView
Google Ads > QlikView
Redash
Google Ads > Redash
Superset
Google Ads > Superset
Tableau
Google Ads > Tableau
BI TOTVS
Google Ads > BI TOTVS
Zoho Analytics
Google Ads > Zoho Analytics

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Hundreds of data-driven companies trust Kondado
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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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Wherever you need

With the same platform, you send data to AI (Claude/ChatGPT via MCP), reports, spreadsheets, databases, data warehouses, and data lakes. ETL and ELT

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From wherever you need

Data from over 80 sources for Marketing, Ecommerce, ERPs, Customer Service, Finance, Databases, and much more

Learn More About Our Data Sources →
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Predictable pricing

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Frequently Asked Questions (FAQ)

Answers about visualizing Google Ads data in Grafana automatically

How do I connect Google Ads to Grafana without setting up a database? ▼
Kondado provides a direct Via Kondado connection that sends Google Ads data straight to Grafana without requiring intermediate databases or complex infrastructure. You simply authenticate your Google Ads account in Kondado, select Grafana as your destination, and choose which pipelines to activate. The entire setup takes minutes and requires no coding or technical configuration.
What specific Google Ads KPIs can I monitor in Grafana? ▼
You can track essential advertising metrics including impressions, clicks, click-through rates, conversion values, cost per conversion, and geographic performance across 147 available fields. The pipelines cover everything from daily campaign statistics to detailed conversion actions and demographic breakdowns by age and gender, giving you complete visibility into ad performance.
How frequently can I refresh Google Ads data in my Grafana dashboards? ▼
You configure the update frequency based on your business needs, with options ranging from every 5 minutes for near-real-time monitoring to hourly or daily updates for periodic reporting. This configurable schedule ensures your dashboards reflect current campaign performance without overwhelming your systems with unnecessary updates.
Can I create unified dashboards combining campaign budgets and conversion tracking? ▼
Yes, you can combine multiple pipelines such as Campaign Budget Analysis and Campaign Conversions by Action in a single Grafana dashboard to correlate spending with results. This integration helps you identify which campaigns deliver the best return on ad spend and make immediate budget optimization decisions based on complete performance pictures.
Are there pre-built Google Ads dashboard templates I can use? ▼
Kondado offers ready-made report templates including the Google Ads Power BI Report, Google Ads Looker Studio Report, and a combined Google Ads and Meta Ads Looker Studio Report for cross-platform analysis. These templates provide immediate visualization frameworks that you can customize with your specific branding and additional metrics.
How do I share live Google Ads dashboards with stakeholders who don't use Grafana? ▼
While Grafana serves as your primary visualization tool, you can also send the same Google Ads data to Looker Studio or Google Sheets for broader sharing options. This flexibility allows technical teams to use Grafana while business stakeholders access simplified views through other platforms.
What insights does the Search Terms Report pipeline provide compared to Keyword Performance Daily? ▼
The Search Terms Report shows you the actual queries users typed into Google before clicking your ads, revealing unexpected keyword opportunities or irrelevant traffic to exclude. Keyword Performance Daily focuses on your targeted keywords' statistics like clicks and CTR, while Search Terms reveals the exact language customers use when finding your business.

Try out all the features for free for 14 days