Connect Google Ads to Grafana: Dashboards in Minutes

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Google Ads
Grafana

Visualize Google Ads Data in Grafana

Kondado makes it simple to visualize Google Ads data in Grafana without technical complexity or intermediate databases. You connect your Google Ads account as a data source, select Grafana as your visualization destination, and choose from 13 available pipelines covering campaigns, conversions, and audience demographics. The platform replicates your advertising metrics on a configurable schedule, ensuring your dashboards always reflect current performance without manual intervention.

Marketing teams can monitor click-through rates, conversion values, and budget allocation in customizable dashboards that update automatically. This direct connection eliminates tedious reporting tasks and provides near-real-time visibility into campaign effectiveness, helping you optimize ad spend and improve ROI decisions without waiting for engineering resources or complex infrastructure setup.

Kondado provides a direct Via Kondado connection between Google Ads and Grafana featuring 13 pipelines and 147 fields including Campaign Performance Daily, Ad Conversions by Action, and Geographic Performance, with automated data replication on configurable schedules from every 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combine Google Ads performance data with Grafana’s powerful visualization capabilities to create comprehensive marketing command centers. By accessing pipelines such as Campaign Performance Daily, Ad Conversions by Action, and Search Terms Report, you can build unified dashboards that reveal which keywords drive revenue, how different age groups respond to specific campaigns, and where your advertising budget delivers the highest return. These granular insights enable agile budget reallocation, creative optimization decisions, and strategic planning based on actual performance trends rather than intuition, all visible in customizable charts that your entire team can interpret instantly.

Try out all the features for free for 14 days

Google Ads data available in Grafana

13
available pipelines
147
extractable fields

Available integrations

Integration Description
Ad Conversions by Action Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.
Ad Conversions by Action
Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily
Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily
Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance
Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis
Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action
Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily
Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance
Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report
Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance
Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance
Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily
Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report
Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Try out all the features for free for 14 days

How to create Google Ads dashboards in Grafana

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect your Google Ads account

Authenticate your Google Ads account in Kondado to establish it as a data source, granting access to your campaigns, ad groups, and conversion data without technical configuration.

2
Choose Grafana as destination

Select Grafana from the available destinations to receive your advertising data, or alternatively send data to Power BI, Looker Studio, or BigQuery for different visualization needs.

3
Configure pipelines and refresh schedule

Select specific pipelines such as Campaign Performance Daily or Ad Conversions by Action, then set your preferred update frequency from every 5 minutes to daily to keep your Grafana dashboards current.

Access Google Ads data in Grafana and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Google Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Google Ads data in Grafana automatically

How do I connect Google Ads to Grafana without setting up a database?
Kondado provides a direct Via Kondado connection that sends Google Ads data straight to Grafana without requiring intermediate databases or complex infrastructure. You simply authenticate your Google Ads account in Kondado, select Grafana as your destination, and choose which pipelines to activate. The entire setup takes minutes and requires no coding or technical configuration.
What specific Google Ads KPIs can I monitor in Grafana?
You can track essential advertising metrics including impressions, clicks, click-through rates, conversion values, cost per conversion, and geographic performance across 147 available fields. The pipelines cover everything from daily campaign statistics to detailed conversion actions and demographic breakdowns by age and gender, giving you complete visibility into ad performance.
How frequently can I refresh Google Ads data in my Grafana dashboards?
You configure the update frequency based on your business needs, with options ranging from every 5 minutes for near-real-time monitoring to hourly or daily updates for periodic reporting. This configurable schedule ensures your dashboards reflect current campaign performance without overwhelming your systems with unnecessary updates.
Can I create unified dashboards combining campaign budgets and conversion tracking?
Yes, you can combine multiple pipelines such as Campaign Budget Analysis and Campaign Conversions by Action in a single Grafana dashboard to correlate spending with results. This integration helps you identify which campaigns deliver the best return on ad spend and make immediate budget optimization decisions based on complete performance pictures.
Are there pre-built Google Ads dashboard templates I can use?
Kondado offers ready-made report templates including the Google Ads Power BI Report, Google Ads Looker Studio Report, and a combined Google Ads and Meta Ads Looker Studio Report for cross-platform analysis. These templates provide immediate visualization frameworks that you can customize with your specific branding and additional metrics.
How do I share live Google Ads dashboards with stakeholders who don't use Grafana?
While Grafana serves as your primary visualization tool, you can also send the same Google Ads data to Looker Studio or Google Sheets for broader sharing options. This flexibility allows technical teams to use Grafana while business stakeholders access simplified views through other platforms.
What insights does the Search Terms Report pipeline provide compared to Keyword Performance Daily?
The Search Terms Report shows you the actual queries users typed into Google before clicking your ads, revealing unexpected keyword opportunities or irrelevant traffic to exclude. Keyword Performance Daily focuses on your targeted keywords' statistics like clicks and CTR, while Search Terms reveals the exact language customers use when finding your business.

Try out all the features for free for 14 days