How do I connect my Google Ads account to Amazon Quicksight using Kondado?

Start by selecting Google Ads as your data source in Kondado and authenticate with your Google credentials. Then choose Amazon Quicksight as your destination and select the specific pipelines you want to replicate, such as Campaign Performance Daily or Keyword Performance Daily. The setup requires no coding and completes in minutes, with data flowing directly without intermediate databases.

What Google Ads metrics and dimensions can I track in Amazon Quicksight?

You can access 147 fields across 13 pipelines including impressions, clicks, conversions, cost per click, and click-through rates. Specific pipelines like Ad Conversions by Action provide detailed conversion tracking, while Gender Demographics Performance and Age Demographics Performance offer audience segmentation data. This comprehensive coverage lets you analyze everything from daily campaign budgets to video view metrics.

How often does Google Ads data update in Amazon Quicksight?

You configure the update frequency based on your business needs, choosing from every 5 minutes, 15 minutes, hourly, or daily schedules. This automated refresh keeps your dashboards current without manual exports or spreadsheet updates. Near-real-time updates help you catch campaign issues quickly and capitalize on high-performing ads while they are active.

Can I build custom dashboards or are there pre-built templates available?

Kondado provides pre-built report templates including the Google Ads Power BI Report, Google Ads Looker Studio Report, and Google Ads and Meta Ads Looker Studio Report for immediate insights. You can also build custom Amazon Quicksight dashboards tailored to your specific KPIs using the replicated data. These templates accelerate time-to-value while custom reports address unique business requirements.

How do I share Google Ads dashboards with my team in Amazon Quicksight?

Once your data replicates to Amazon Quicksight, you use the platform's native sharing features to distribute dashboards to stakeholders across your organization. Team members can view campaign performance, conversion metrics, and demographic analysis without needing access to the original Google Ads account. This simplifies collaboration between marketing, finance, and executive teams.

What specific KPIs should I monitor for my Google Ads campaigns in Quicksight?

Focus on metrics available through pipelines like Campaign Performance Daily and Ad Group Performance Daily, including click-through rate, cost per acquisition, conversion rate, and return on ad spend. The Search Terms Report pipeline helps you monitor which queries trigger your ads and their associated conversion values. Tracking these indicators helps optimize bidding strategies and budget allocation across campaigns.

Can I combine Google Ads data with other marketing data in Quicksight?

Yes, Amazon Quicksight allows you to blend Google Ads metrics with data from other sources to create unified marketing reports. You can send additional data to BigQuery or PostgreSQL and connect it alongside your advertising metrics. This combination reveals how paid search correlates with organic traffic, sales figures, or customer retention metrics for holistic analysis.

Do I need technical skills to set up the Google Ads to Quicksight connection?

No technical expertise is required to establish this connection, as Kondado handles the data replication through a simple point-and-click interface. Business users can select their desired pipelines and configure refresh schedules without writing code or managing database infrastructure. The platform manages the technical complexity while you focus on analyzing campaign results and making marketing decisions.

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Visualize Google Ads Data in Amazon Quicksight

Connecting your advertising data to business intelligence tools helps marketing teams make faster decisions without waiting for technical teams to build complex infrastructure. With Kondado, you can replicate Google Ads metrics directly into Amazon Quicksight without intermediate databases or coding requirements. This connection lets business users analyze campaign performance, track conversions, and monitor advertising spend through interactive dashboards that update automatically on your chosen schedule, whether every few minutes or once daily. Marketing teams gain immediate visibility into what drives results.

Kondado offers a direct connection between Google Ads and Amazon Quicksight with 13 available pipelines covering 147 fields, including Ad Conversions by Action, Campaign Performance Daily, and Keyword Performance Daily, enabling automated updates every 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Marketing teams using Amazon Quicksight can combine Google Ads data with other business metrics to understand the complete customer journey. By analyzing pipelines such as Ad Group Performance Daily and Age Demographics Performance, managers can identify which audience segments generate the highest conversion rates and adjust targeting strategies accordingly. The Geographic Performance pipeline helps regional teams compare campaign effectiveness across markets, while Search Terms Report reveals exactly which keywords drive qualified traffic. These insights enable data-driven budget allocation decisions that maximize return on advertising spend without requiring technical expertise to prepare the data.

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Google Ads data available in Amazon Quicksight

available pipelines

147

extractable fields

Available integrations

Integration	Description
Ad Conversions by Action	Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily	Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily	Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance	Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis	Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action	Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily	Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance	Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report	Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance	Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance	Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily	Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report	Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Ad Conversions by Action

Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.

Ad Group Performance Daily

Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.

Ad Performance Daily

Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).

Age Demographics Performance

Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.

Campaign Budget Analysis

Study budget allocation with metrics such as total cost and campaign status to optimize spending.

Campaign Conversions by Action

Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.

Campaign Performance Daily

Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).

Campaign Video Performance

Evaluate video campaign performance with metrics such as views, clicks, and cost per view.

Custom Report

Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.

Gender Demographics Performance

Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.

Geographic Performance

Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.

Keyword Performance Daily

Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.

Search Terms Report

Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

See all available data →

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How to create Google Ads dashboards in Amazon Quicksight

Visualize your data automatically — no spreadsheet exports or custom scripts.

Connect Google Ads Account

Log into Kondado and select Google Ads as your data source, then authenticate with your Google credentials to establish the connection. Choose from the 13 available pipelines including Campaign Performance Daily and Ad Conversions by Action to specify which data to replicate.

Choose Amazon Quicksight

Select Amazon Quicksight as your destination platform to receive the Google Ads data directly without intermediate storage. This creates a seamless flow from your advertising campaigns to your visualization environment.

Configure Dashboards and Schedule

Build your analysis in Amazon Quicksight using the replicated data and set your preferred refresh frequency from every 5 minutes to daily. Your dashboards update automatically, keeping your marketing reports current for timely decision making.