Connect Google Ads to Qlik Cloud Analytics: Dashboards in Minutes

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Google Ads
Qlik Cloud Analytics

Visualize Google Ads Data in Qlik Cloud Analytics

Connecting your Google Ads account to Qlik Cloud Analytics allows marketing teams to transform raw campaign metrics into actionable visualizations without technical complexity. Kondado provides a direct integration that replicates your advertising data on a configurable schedule, delivering fresh insights directly to your Qlik environment. Simply select Google Ads as your data source, choose Qlik Cloud Analytics as the destination, and start building reports that track ROI, conversion rates, and audience performance across all your campaigns.

Kondado connects Google Ads to Qlik Cloud Analytics using a direct Via Kondado connection, eliminating the need for intermediate databases or complex technical setup while supporting automated updates every 5 minutes, hourly, or daily.

Business users can immediately access pipelines such as Campaign Performance Daily, Ad Conversions by Action, and Geographic Performance to monitor marketing effectiveness. This seamless connection empowers SMBs and agencies to make data-driven decisions about budget allocation, audience targeting, and creative optimization without waiting for IT support or manual data exports. Marketing managers gain instant visibility into cost-per-click trends and conversion values, enabling agile responses to campaign performance changes.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With Google Ads data flowing into Qlik Cloud Analytics, marketing teams can combine Campaign Performance Daily metrics with Geographic Performance insights to identify which regions drive the highest conversion rates. The Ad Conversions by Action pipeline reveals which specific customer behaviors generate value, enabling precise budget reallocation toward your most profitable campaigns. These visualizations help operations teams spot trends in click-through rates and cost-per-acquisition across different demographics, turning complex advertising metrics into clear visual stories that support daily optimization decisions and strategic planning meetings.

Try out all the features for free for 14 days

Google Ads data available in Qlik Cloud Analytics

13
available pipelines
147
extractable fields

Available integrations

Integration Description
Ad Conversions by Action Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.
Ad Conversions by Action
Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily
Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily
Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance
Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis
Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action
Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily
Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance
Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report
Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance
Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance
Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily
Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report
Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Try out all the features for free for 14 days

How to create Google Ads dashboards in Qlik Cloud Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Google Ads data source

Authenticate your Google Ads account in Kondado to establish a direct data source connection without complex configuration.

2
Select Qlik Cloud Analytics destination

Choose Qlik Cloud Analytics as your target platform from the available destinations, which also include options like Power BI, Looker Studio, and BigQuery.

3
Configure refresh and build dashboards

Set your preferred update frequency from 5 minutes to daily intervals, then access your replicated Google Ads data in Qlik to create visualizations using pipelines like Campaign Performance Daily and Ad Conversions by Action.

Access Google Ads data in Qlik Cloud Analytics and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Google Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Google Ads data in Qlik Cloud Analytics automatically

How do I connect Google Ads to Qlik Cloud Analytics using Kondado?
Start by adding Google Ads as a data source in your Kondado account and authenticate with your Google credentials. Then select Qlik Cloud Analytics as the destination, choose your desired pipelines such as Campaign Performance Daily or Ad Conversions by Action, and configure your preferred update schedule to begin replicating data immediately.
What Google Ads metrics can I track in Qlik Cloud Analytics?
You can visualize essential advertising KPIs including impressions, clicks, click-through rates, conversion values, cost per acquisition, and geographic performance across 147 available fields. The Keyword Performance Daily and Search Terms Report pipelines provide granular insights into search behavior, while Age and Gender Demographics Performance help you understand audience composition and engagement patterns.
How often does Google Ads data update in Qlik Cloud Analytics?
Kondado updates your Google Ads data on a configurable schedule that you control, with options ranging from every 5 minutes to daily intervals depending on your business needs. This ensures your Qlik dashboards reflect recent campaign activity without manual intervention, keeping your marketing team aligned with current performance trends.
Can I share Google Ads dashboards with my team in Qlik Cloud Analytics?
Once your data is visualized in Qlik Cloud Analytics, you can distribute reports to stakeholders across your organization using Qlik's native sharing and collaboration features. This allows marketing managers, agency clients, and operations teams to access consistent, up-to-date campaign insights without requiring direct access to the Google Ads account or Kondado platform.
Are there pre-built dashboard templates available for Google Ads data?
Yes, Kondado offers ready-made report templates for Google Ads including the Google Ads Power BI Report and Google Ads Looker Studio Report, which you can adapt for quick visualization in Power BI or Looker Studio. While these templates are optimized for those platforms, they provide excellent starting points that can inform your custom dashboard design in Qlik Cloud Analytics.
What pipelines should I use to analyze campaign ROI in Qlik?
To measure return on investment, combine the Campaign Performance Daily pipeline for cost and impression data with the Campaign Conversions by Action pipeline to track specific conversion values and action types. The Campaign Budget Analysis pipeline also helps monitor spending allocation across different initiatives, enabling precise ROI calculations directly within your Qlik environment.
Can I combine Google Ads data with other sources in Qlik Cloud Analytics?
Absolutely, Qlik Cloud Analytics excels at blending data from multiple sources, allowing you to merge Google Ads metrics with information from Google Sheets, PostgreSQL, or other marketing platforms. This unified view helps you correlate advertising spend with sales data, CRM records, or inventory levels for comprehensive business intelligence.

Try out all the features for free for 14 days