Connect Microsoft Advertising to Qlik Cloud Analytics: Dashboards in Minutes

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Microsoft Advertising
Qlik Cloud Analytics

Visualize Microsoft Advertising Data in Qlik Cloud Analytics

Connect your Microsoft Advertising account to Qlik Cloud Analytics in minutes using Kondado’s direct integration. You can replicate your campaign performance data on a configurable schedule and transform raw metrics into visual insights without writing any code. Marketing teams gain immediate access to Bing Ads performance through interactive dashboards that simplify budget decisions, track conversion paths, and reveal optimization opportunities. Whether you monitor impressions, clicks, or return on ad spend, your reports stay updated automatically so you always base strategic decisions on current information rather than outdated manual exports. This streamlined approach eliminates the need for technical teams to maintain custom connections, letting marketing professionals focus entirely on campaign performance analysis.

Kondado connects Microsoft Advertising directly to Qlik Cloud Analytics without intermediate databases or complex technical setup, allowing business users to build automated marketing reports with data refreshed every 5 minutes, 15 minutes, hourly, or daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With your Microsoft Advertising data flowing into Qlik Cloud Analytics, you can analyze campaign performance across Bing and partner networks using the Relatório customizado pipeline. This customizable pipeline lets you define specific dimensions and metrics that matter most to your business, such as ad spend efficiency, device performance, or audience segmentation data. Marketing managers can blend this advertising data with sales information to identify which campaigns drive actual revenue, while operations teams monitor budget pacing and click-through trends to optimize daily spend allocation. The six available fields provide flexibility to track exactly the KPIs that support your specific optimization strategies without importing unnecessary information.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Microsoft Advertising dashboards in Qlik Cloud Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Advertising Data Source

Add Microsoft Advertising as a data source in Kondado by entering your credentials and selecting the Relatório customizado pipeline with your preferred dimensions and metrics.

2
Select Qlik Cloud Analytics Destination

Choose Qlik Cloud Analytics as your destination platform to receive the replicated campaign data without requiring any intermediate storage or complex configuration.

3
Configure Dashboard Refresh

Build your marketing reports in Qlik Cloud Analytics and set your preferred update frequency, from every 5 minutes to daily, to keep campaign insights current and actionable.

Access Microsoft Advertising data in Qlik Cloud Analytics and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Advertising data in other BI tools

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Advertising data in Qlik Cloud Analytics automatically

How do I connect Microsoft Advertising to Qlik Cloud Analytics using Kondado?
Start by adding Microsoft Advertising as a new data source in your Kondado account and authenticate with your Microsoft credentials. Then select Qlik Cloud Analytics as your destination, choose the Relatório customizado pipeline, and define which dimensions and metrics you want to replicate. Your data will begin flowing within minutes without requiring any database configuration or technical infrastructure.
What marketing KPIs can I track in Qlik Cloud Analytics from Microsoft Advertising?
You can monitor essential paid search metrics including impressions, clicks, conversion rates, cost per acquisition, and return on ad spend through the Relatório customizado pipeline. The customizable fields allow you to focus on specific campaign performance indicators that align with your business goals, such as device performance or geographic targeting efficiency. This flexibility helps marketing teams identify which Bing Ads campaigns deliver the highest ROI.
How do I schedule automatic updates for my Microsoft Advertising dashboards in Qlik Cloud Analytics?
During the initial setup in Kondado, you select your preferred refresh interval from options ranging from frequent updates to daily summaries based on your reporting needs. Once configured, the system maintains this schedule automatically, pushing fresh Bing Ads metrics into your Qlik environment without requiring manual triggers. You can modify these frequencies anytime as your campaign monitoring requirements change throughout the month.
Can I share Microsoft Advertising dashboards with my team in Qlik Cloud Analytics?
Once your data flows into Qlik Cloud Analytics, you can leverage the platform's native sharing features to distribute insights across your marketing and operations teams. Team members can access interactive reports showing Bing Ads performance without needing direct access to your Microsoft Advertising account. This simplifies collaboration while ensuring everyone works from the same updated metrics.
Do I need technical skills to build Microsoft Advertising reports in Qlik Cloud Analytics?
No coding or database knowledge is required to start visualizing your Microsoft Advertising data in Qlik Cloud Analytics through Kondado. The Relatório customizado pipeline presents your campaign metrics in a structured format that Qlik can interpret immediately for chart creation. Business users can focus on designing meaningful visualizations rather than managing data extraction processes.
What is the Relatório customizado pipeline and how do I configure it?
The Relatório customizado pipeline is the primary data endpoint that delivers your Microsoft Advertising metrics into Qlik Cloud Analytics with fully customizable dimensions and fields. During setup, you select exactly which campaign data points to replicate, such as ad groups, keywords, or conversion tracking, across six available fields. This targeted approach ensures you only work with relevant information in your analytics environment.
Can I combine Microsoft Advertising data with other marketing platforms in Qlik Cloud Analytics?
Yes, you can connect multiple data sources through Kondado to replicate information from various marketing platforms into Qlik Cloud Analytics simultaneously. This allows you to build comprehensive dashboards that compare your Bing Ads performance against other advertising channels or business metrics within the same visualization environment. The combined view helps you understand how Microsoft Advertising contributes to your overall marketing funnel and revenue generation.

Try out all the features for free for 14 days