Connect Microsoft Advertising to Geckoboard: Dashboards in Minutes

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Microsoft Advertising
Geckoboard

Visualize Microsoft Advertising Data in Geckoboard

Kondado makes it simple to display your paid search metrics on live TV dashboards without any technical setup. Connect your Microsoft Advertising account to our platform, select Geckoboard as your destination, and start building visual reports that update automatically. Your marketing team can track campaign performance, monitor spend efficiency, and share insights across the office or in client meetings. The process requires no coding knowledge, allowing business users to configure everything through an intuitive interface in just minutes. Whether you manage campaigns for one brand or multiple clients, you can centralize all your Bing Ads metrics in one visible location.

Kondado provides a direct connection between Microsoft Advertising and Geckoboard, replicating your custom report data on a configurable schedule so your dashboards always reflect current campaign performance without manual exports or complex configurations.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

The Custom Report pipeline lets you replicate exactly the Microsoft Advertising dimensions and metrics that matter most for your business. Track impressions, clicks, conversions, and cost data from your Bing and MSN campaigns to identify which ad groups drive qualified traffic, or create displays showing daily spend trends and device performance comparisons. Marketing teams use these automated data feeds to spot optimization opportunities during standup meetings without manually exporting CSV files or switching between browser tabs.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Microsoft Advertising dashboards in Geckoboard

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Advertising as data source

Add Microsoft Advertising as a new data source in your Kondado account and authenticate with your Microsoft credentials to enable data access.

2
Select Geckoboard as destination

Choose Geckoboard from the destination options and select the Custom Report pipeline to define which campaign metrics you want to replicate to your visualization tool.

3
Build dashboards and configure refresh

Set your preferred update frequency from every 5 minutes to daily, then create your Geckoboard displays using the automated data feeds to track campaign performance.

Access Microsoft Advertising data in Geckoboard and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Advertising data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Advertising data in Geckoboard automatically

How do I connect Microsoft Advertising to Geckoboard using Kondado?
Start by adding Microsoft Advertising as a new data source in your Kondado account and authenticate with your Microsoft credentials. Then select Geckoboard as your destination, choose the Custom Report pipeline, and define which campaign metrics you want to replicate. Your data will begin flowing to Geckoboard within minutes, ready for visualization.
What Microsoft Advertising metrics can I display on Geckoboard dashboards?
Through the Custom Report pipeline, you can select from dozens of fields including impressions, clicks, conversions, cost per acquisition, quality score, and device performance data. You choose exactly which dimensions and metrics to replicate from your Bing, MSN, and partner network campaigns, allowing you to build displays focused on ROI, click-through rates, or budget utilization.
How often does my Microsoft Advertising data update in Geckoboard?
You control the refresh schedule based on your reporting needs, with options ranging from every 5 minutes to daily updates. This configurable schedule ensures your Geckoboard displays show near-real-time campaign performance during critical campaign launches, or refreshed daily data for regular performance reviews.
Can I build multiple dashboards from one Microsoft Advertising connection?
Yes, once you establish the connection, you can create unlimited Geckoboard reports and displays using the same replicated data. Many agencies build separate dashboards for different clients or campaign types, while internal teams might create one display for executives and another for daily operational monitoring.
Are there pre-built report templates for Microsoft Advertising in Geckoboard?
Kondado does not provide pre-built report templates for this source, giving you complete flexibility to design custom dashboards that match your specific KPIs. You define exactly which metrics and dimensions to include from the Custom Report pipeline, ensuring your displays track the unique goals that matter to your business or clients.
How do I share my Microsoft Advertising dashboards with my team or clients?
Geckoboard offers built-in sharing features including direct links, scheduled email snapshots, and TV display mode for office screens. You can also send your Microsoft Advertising data to Google Sheets or Power BI if you need alternative sharing methods for stakeholders who do not access Geckoboard directly.
What is the Custom Report pipeline in Microsoft Advertising?
The Custom Report pipeline allows you to define your own combination of dimensions and metrics from Microsoft Advertising, rather than being limited to preset data sets. You select specific fields like campaign names, ad group performance, keyword statistics, or conversion tracking data to replicate exactly what your marketing team needs to visualize.
Can I combine Microsoft Advertising data with other marketing platforms in Geckoboard?
Absolutely, you can create unified dashboards that display Microsoft Advertising alongside data from other sources connected through Kondado. Many users combine Bing Ads metrics with Google Sheets data or other advertising platforms to compare cross-channel performance in single, comprehensive views.

Try out all the features for free for 14 days