Dashboards in minutes

Connect Microsoft Advertising to Microstrategy: Dashboards in Minutes

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Connect Microsoft Advertising to Microstrategy

Connect your Microsoft Advertising account to Microstrategy without writing any code or managing complex infrastructure. Kondado offers a direct integration that sends your paid campaign data from Bing, MSN, and partner networks directly into your Microstrategy environment. You choose exactly which dimensions and metrics to replicate, ensuring your reports contain only the insights that matter for your business decisions.

1
available pipeline
6
extractable fields
  • No code, no spreadsheets
  • Auto-refreshed data
  • 14-day free trial

Try out all the features for free for 14 days

Marketing teams at SMBs and agencies use this connection to unify their Microsoft Advertising performance with other business data. Whether you manage search campaigns for multiple clients or run in-house marketing operations, having automated data flows means you spend less time preparing spreadsheets and more time optimizing ad spend across Microsoft channels and improving ROI.

Kondado enables automated data replication from Microsoft Advertising to Microstrategy on a configurable schedule ranging from every 5 minutes to daily, eliminating manual CSV exports and keeping your marketing dashboards current without technical maintenance or manual intervention.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields
Auto-refresh

Pre-configured reports

Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

With the Relatório customizado pipeline, you define exactly which Microsoft Advertising dimensions and metrics appear in your Microstrategy dashboards. Track cost per acquisition, impression share, and conversion rates alongside your sales data to identify which Bing campaigns drive actual revenue, not just clicks. Marketing directors can build executive views showing budget allocation across Microsoft channels, while campaign managers drill down into keyword performance trends without waiting for IT to prepare files.

By combining Microsoft Advertising data with other sources in Microstrategy, you create a single source of truth for digital marketing performance. Compare your Bing ads against Google campaigns or offline sales figures to make informed budget decisions and demonstrate clear ROI to stakeholders.

Try out all the features for free for 14 days

How to create Microsoft Advertising dashboards in Microstrategy

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Advertising

Log into Kondado and add Microsoft Advertising as a new data source, then enter your account credentials to establish the connection. Select the Relatório customizado pipeline to choose which campaign dimensions and metrics you want to replicate into your analytics environment.

2
Choose Microstrategy

Select Microstrategy from the destination options to send your Microsoft Advertising data directly into your business intelligence environment. This creates a direct integration without requiring intermediate storage or complex technical configuration.

3
Configure Dashboards and Refresh

Build your marketing reports in Microstrategy using the replicated data, then set your preferred update frequency ranging from every 5 minutes to daily. Your dashboards will stay current automatically, displaying fresh campaign performance metrics without manual intervention.

Access Microsoft Advertising data in Microstrategy and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Advertising data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Advertising data in Microstrategy automatically

How do I connect Microsoft Advertising to Microstrategy using Kondado?
Start by adding Microsoft Advertising as a data source in your Kondado account and authenticate with your Microsoft credentials. Then select Microstrategy as your destination and map the fields you want to replicate. Your data will begin flowing according to the schedule you configure, with no intermediate databases required.
What marketing KPIs should I track when visualizing Microsoft Advertising in Microstrategy?
Focus on metrics that tie ad spend to business outcomes, such as cost per acquisition, return on ad spend, and impression share by campaign. The Relatório customizado pipeline allows you to select these specific indicators alongside conversion tracking data, helping you identify which Bing and MSN placements generate qualified leads versus casual browsers.
How often does Microsoft Advertising data update in Microstrategy?
You control the refresh frequency based on your reporting needs, with options ranging from every 5 minutes to daily updates. This configurable schedule ensures your dashboards reflect recent campaign performance without manual exports, whether you need near-real-time monitoring for active campaigns or daily summaries for executive reviews.
Can I build automated marketing dashboards in Microstrategy with Microsoft Advertising data?
Yes, once your data flows are active, you can create custom reports in Microstrategy that update automatically on your chosen schedule. Build views that combine Microsoft Advertising metrics with sales figures or CRM data to track the complete customer journey from ad impression to closed deal.
Are there pre-built report templates for Microsoft Advertising in Microstrategy?
Kondado does not provide pre-built report templates, instead offering the Relatório customizado pipeline that lets you define your own dimensions and metrics. This flexibility allows you to build Microstrategy dashboards tailored to your specific campaign goals, whether you track e-commerce transactions, lead form submissions, or brand awareness metrics.
How can I share Microsoft Advertising dashboards with my team in Microstrategy?
After building your dashboards in Microstrategy, use the platform's native sharing features to distribute reports to stakeholders across your organization. Since Kondado keeps the underlying data updated automatically on your configured schedule, your team always views current performance metrics without requesting manual refreshes from marketing operations.
Can I combine Microsoft Advertising data with other sources in the same Microstrategy dashboard?
Absolutely, Microstrategy allows you to blend your Microsoft Advertising metrics with data from Google Sheets, BigQuery, or other platforms where you replicate information using Kondado. This unified view helps you compare Bing campaign performance against Google Ads, Facebook campaigns, or internal sales data for complete marketing attribution.

Try out all the features for free for 14 days