Connect Hubspot to Microstrategy: Dashboards in Minutes

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Hubspot
Microstrategy

Visualize Hubspot Data in Microstrategy

Connecting your Hubspot marketing and sales data to Microstrategy helps you transform scattered customer information into clear visual insights for smarter business decisions. With Kondado, you can replicate data from your CRM, marketing campaigns, and customer service records directly into Microstrategy without technical complexity or intermediate databases.

Simply select Hubspot as your data source, choose Microstrategy as your destination, and start building dashboards that reveal trends in your sales pipeline and marketing performance. You decide how often your data refreshes, whether every 5 minutes for active campaigns or daily for executive summaries, ensuring your reports always reflect current business conditions without manual exports. Marketing teams can track campaign effectiveness while sales leaders monitor deal progression, all within familiar Microstrategy reports.

Kondado connects Hubspot to Microstrategy with 24 available pipelines covering 805 fields, including Companies, Deals, Contacts, and Marketing Emails, updating on a configurable schedule from every 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Visualizing your Hubspot information in Microstrategy unlocks powerful cross-functional insights for your business teams. By combining the Contacts and Deals pipelines, you can create comprehensive views showing which marketing campaigns generate your highest-value customers, while the Marketing Emails pipeline reveals engagement patterns that predict conversion likelihood. Operations teams benefit from tracking Tickets alongside Company data to identify which client segments require the most support resources, enabling proactive account management and improved customer retention strategies. Whether you are analyzing sales velocity through the Pipelines data or measuring campaign ROI with Email Events, these visualizations turn raw CRM data into actionable business intelligence.

Try out all the features for free for 14 days

Hubspot data available in Microstrategy

24
available pipelines
805
extractable fields

Available integrations

Integration Description
Companies Includes information such as id, name, and properties related to contacts and deals.
Contact lists Presents contact lists with details on membership and relevant properties.
Contacts Brings contact information such as id, email, name, and created date.
Contacts: form submissions Includes form submissions with fields such as conversion id, content type, and form id.
Contacts: lists membership Displays the association of contacts to specific lists and their properties.
Custom object Represents custom objects with fields such as id and specific properties.
Deals Contains information about deals, including id, value, and related contacts.
Email events Records email events with details on sending, opens, and clicks.
Engagements: Calls Includes call details such as id, dispositions, and related objects.
Engagements: Emails Presents email details including id and related objects.
Engagements: Meetings This table contains information about meetings, including fields such as id, contact_id, company_id, and updated_at.
Engagements: Notes Notes table includes fields such as id, contact_id, body, and created_at, allowing tracking of relevant information.
Engagements: Tasks Tasks table presents fields such as id, contact_id, due_date, and status, facilitating activity management.
Feedback Submissions Feedback submissions table includes fields such as id, contact_id, feedback_type, and created_at, allowing analysis of responses.
Leads Leads table contains information such as id, email, status, and created_at, essential for managing potential customers.
Line Items Line items table presents fields such as id, deal_id, product_id, and quantity, useful for tracking sales.
Marketing Emails Marketing emails table includes fields such as id, subject, sent_date, and open_rate, allowing analysis of campaigns.
Owners Owners table contains fields such as id, name, email, and created_at, essential for user management.
Payments Payments table includes fields such as id, amount, payment_date, and status, useful for financial control.
Pipelines Pipelines table presents fields such as id, name, stage, and created_at, important for sales management.
Products Table contains information about products, including fields such as id, name, price, and description.
Properties Metadata Table presents metadata of properties, including fields such as name, type, and description.
Property History Table logs changes to properties, with fields such as id, created_at, and previous_value.
Tickets Table includes information about tickets, with fields such as id, status, priority, and created_at.
Companies
Includes information such as id, name, and properties related to contacts and deals.
Contact lists
Presents contact lists with details on membership and relevant properties.
Contacts
Brings contact information such as id, email, name, and created date.
Contacts: form submissions
Includes form submissions with fields such as conversion id, content type, and form id.
Contacts: lists membership
Displays the association of contacts to specific lists and their properties.
Custom object
Represents custom objects with fields such as id and specific properties.
Deals
Contains information about deals, including id, value, and related contacts.
Email events
Records email events with details on sending, opens, and clicks.
Engagements: Calls
Includes call details such as id, dispositions, and related objects.
Engagements: Emails
Presents email details including id and related objects.
Engagements: Meetings
This table contains information about meetings, including fields such as id, contact_id, company_id, and updated_at.
Engagements: Notes
Notes table includes fields such as id, contact_id, body, and created_at, allowing tracking of relevant information.
Engagements: Tasks
Tasks table presents fields such as id, contact_id, due_date, and status, facilitating activity management.
Feedback Submissions
Feedback submissions table includes fields such as id, contact_id, feedback_type, and created_at, allowing analysis of responses.
Leads
Leads table contains information such as id, email, status, and created_at, essential for managing potential customers.
Line Items
Line items table presents fields such as id, deal_id, product_id, and quantity, useful for tracking sales.
Marketing Emails
Marketing emails table includes fields such as id, subject, sent_date, and open_rate, allowing analysis of campaigns.
Owners
Owners table contains fields such as id, name, email, and created_at, essential for user management.
Payments
Payments table includes fields such as id, amount, payment_date, and status, useful for financial control.
Pipelines
Pipelines table presents fields such as id, name, stage, and created_at, important for sales management.
Products
Table contains information about products, including fields such as id, name, price, and description.
Properties Metadata
Table presents metadata of properties, including fields such as name, type, and description.
Property History
Table logs changes to properties, with fields such as id, created_at, and previous_value.
Tickets
Table includes information about tickets, with fields such as id, status, priority, and created_at.

Try out all the features for free for 14 days

How to create Hubspot dashboards in Microstrategy

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Hubspot as data source

Add Hubspot to Kondado by authenticating your account and selecting the specific pipelines you need, such as Contacts, Deals, or Marketing Emails.

2
Select Microstrategy destination

Choose Microstrategy as your destination to establish a direct connection that sends your selected Hubspot data without requiring intermediate storage or manual file transfers.

3
Build dashboards and configure refresh

Access your replicated data in Microstrategy to create custom reports, then set your preferred update frequency to keep insights current on a configurable schedule ranging from 5 minutes to daily.

Access Hubspot data in Microstrategy and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Hubspot data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Hundreds of data-driven companies trust Kondado
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Frequently Asked Questions (FAQ)

Answers about visualizing Hubspot data in Microstrategy automatically

How do I connect Hubspot to Microstrategy using Kondado?
Start by adding Hubspot as a data source in your Kondado account, then select Microstrategy as your destination. The platform provides a direct connection that requires no intermediate databases or technical setup, allowing you to begin replicating data immediately after authentication.
What Hubspot data can I visualize in Microstrategy?
You can access 24 different pipelines including Contacts, Companies, Deals, Marketing Emails, Tickets, and Email Events, covering 805 total fields. This includes everything from contact properties and deal values to campaign performance metrics and customer service records.
How often does my Hubspot data update in Microstrategy?
Kondado lets you configure updates on a schedule that fits your business needs, ranging from every 5 minutes for time-sensitive campaigns to hourly or daily for regular reporting. You control the frequency per pipeline, ensuring your Microstrategy reports reflect the most recent data without manual refreshes.
Can I build sales pipeline dashboards in Microstrategy with Hubspot data?
Yes, by using the Deals and Pipelines pipelines, you can create visualizations that track deal progression, conversion rates, and sales velocity. Combine this with Contacts data to identify which lead sources produce the most qualified opportunities for your team.
Are there pre-built report templates for Hubspot data in Microstrategy?
Kondado does not offer pre-built report templates for this specific combination, allowing you to build fully custom dashboards tailored to your unique KPIs and business processes. You can design reports that match your exact sales methodology and marketing attribution models.
How do I share Hubspot reports with my team in Microstrategy?
Once your data flows into Microstrategy, you can distribute reports through your existing Microstrategy sharing features, including scheduled email distributions and user permissions. Your marketing and sales teams will see the same current data without needing access to Hubspot directly.
Can I combine Hubspot data with other sources in Microstrategy?
Absolutely, you can send Hubspot data to Microstrategy alongside information from BigQuery, PostgreSQL, or other sources supported by Kondado. This allows you to create unified dashboards that blend CRM data with financial records or web analytics for complete business visibility.
What KPIs should I track when visualizing Hubspot in Microstrategy?
Focus on metrics like lead-to-customer conversion rates from the Contacts and Deals pipelines, email engagement scores from Marketing Emails, and ticket resolution times from the Tickets pipeline. These indicators help marketing optimize campaigns while customer success teams improve response efficiency.

Try out all the features for free for 14 days