How do I connect Hubspot to Metabase without technical setup?

You start by adding Hubspot as a data source in your Kondado account and authenticating with your Hubspot credentials. Then select Metabase as your destination and choose which pipelines to replicate. The "Via Kondado" connection eliminates the need for intermediate databases or manual API configuration.

What Hubspot dashboards can I build in Metabase?

You can create custom dashboards showing sales pipeline velocity by combining Deals and Companies data, or track marketing campaign performance using Marketing Emails and Contacts. Many users also build customer service reports merging Tickets with Feedback Submissions to monitor satisfaction trends.

How often does Hubspot data update in Metabase?

You control the refresh frequency based on your business needs, choosing from every 5 minutes, 15 minutes, hourly, or daily updates. This configurable schedule ensures your dashboards reflect recent activity without overwhelming your system with unnecessary requests.

Which Hubspot KPIs should I track in Metabase?

Focus on metrics like deal conversion rates, email open and click rates from the Marketing Emails pipeline, and ticket resolution times from the Tickets data. You can also track lead response times and pipeline stage durations to identify bottlenecks in your sales process.

Are there pre-built Hubspot report templates for Metabase?

Kondado provides the data infrastructure for you to build custom dashboards tailored to your specific business processes. While pre-built templates are not available, the standardized pipeline structure makes it easy to create reports for sales forecasting, marketing attribution, and service analytics.

How do I share Hubspot dashboards with my team in Metabase?

Once you build your dashboards in Metabase, use the native sharing features to distribute reports to stakeholders across marketing, sales, and operations teams. You can set up automated email deliveries or embed dashboards in internal tools so everyone accesses the same current data.

Can I combine Hubspot data with other sources in Metabase?

Yes, you can replicate data from multiple sources into Metabase to create unified dashboards. For example, combine your Hubspot sales data with financial information from PostgreSQL or advertising metrics from Google Sheets to get a complete view of your business performance across all channels.

What is the difference between the Contacts and Companies pipelines?

The Contacts pipeline contains individual lead and customer information including email addresses and creation dates, while Companies holds organization data with associated contact relationships. Combining these in Metabase lets you analyze how many contacts belong to each company and track engagement at both the individual and account levels.

Kondado: Connect Hubspot to Metabase: Dashboards in Minutes

Visualize Hubspot Data in Metabase

Connecting your Hubspot account to Metabase takes just minutes with Kondado’s direct integration. You simply select Hubspot as your data source, choose which pipelines to replicate such as Deals, Contacts, and Marketing Emails, and set your preferred update schedule. Your marketing, sales, and service data flows directly into Metabase where you can build comprehensive dashboards without writing any code. Business teams can track campaign performance, monitor sales pipelines, and analyze customer interactions all in one place to make faster, data-driven decisions. Whether you need near-real-time insights or daily summaries, the automated updates keep your reports current without manual exports.

Kondado connects Hubspot to Metabase using a “Via Kondado” direct integration that requires no intermediate databases or complex setup, allowing you to replicate data on a configurable schedule ranging from every 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Hubspot data available in Metabase

available pipelines

805

extractable fields

Available integrations

Integration	Description
Companies	Includes information such as id, name, and properties related to contacts and deals.
Contact lists	Presents contact lists with details on membership and relevant properties.
Contacts	Brings contact information such as id, email, name, and created date.
Contacts: form submissions	Includes form submissions with fields such as conversion id, content type, and form id.
Contacts: lists membership	Displays the association of contacts to specific lists and their properties.
Custom object	Represents custom objects with fields such as id and specific properties.
Deals	Contains information about deals, including id, value, and related contacts.
Email events	Records email events with details on sending, opens, and clicks.
Engagements: Calls	Includes call details such as id, dispositions, and related objects.
Engagements: Emails	Presents email details including id and related objects.
Engagements: Meetings	This table contains information about meetings, including fields such as id, contact_id, company_id, and updated_at.
Engagements: Notes	Notes table includes fields such as id, contact_id, body, and created_at, allowing tracking of relevant information.
Engagements: Tasks	Tasks table presents fields such as id, contact_id, due_date, and status, facilitating activity management.
Feedback Submissions	Feedback submissions table includes fields such as id, contact_id, feedback_type, and created_at, allowing analysis of responses.
Leads	Leads table contains information such as id, email, status, and created_at, essential for managing potential customers.
Line Items	Line items table presents fields such as id, deal_id, product_id, and quantity, useful for tracking sales.
Marketing Emails	Marketing emails table includes fields such as id, subject, sent_date, and open_rate, allowing analysis of campaigns.
Owners	Owners table contains fields such as id, name, email, and created_at, essential for user management.
Payments	Payments table includes fields such as id, amount, payment_date, and status, useful for financial control.
Pipelines	Pipelines table presents fields such as id, name, stage, and created_at, important for sales management.
Products	Table contains information about products, including fields such as id, name, price, and description.
Properties Metadata	Table presents metadata of properties, including fields such as name, type, and description.
Property History	Table logs changes to properties, with fields such as id, created_at, and previous_value.
Tickets	Table includes information about tickets, with fields such as id, status, priority, and created_at.

Companies

Includes information such as id, name, and properties related to contacts and deals.

Contact lists

Presents contact lists with details on membership and relevant properties.

Contacts

Brings contact information such as id, email, name, and created date.

Contacts: form submissions

Includes form submissions with fields such as conversion id, content type, and form id.

Contacts: lists membership

Displays the association of contacts to specific lists and their properties.

Custom object

Represents custom objects with fields such as id and specific properties.

Deals

Contains information about deals, including id, value, and related contacts.

Email events

Records email events with details on sending, opens, and clicks.

Engagements: Calls

Includes call details such as id, dispositions, and related objects.

Engagements: Emails

Presents email details including id and related objects.

Engagements: Meetings

This table contains information about meetings, including fields such as id, contact_id, company_id, and updated_at.

Engagements: Notes

Notes table includes fields such as id, contact_id, body, and created_at, allowing tracking of relevant information.

Engagements: Tasks

Tasks table presents fields such as id, contact_id, due_date, and status, facilitating activity management.

Feedback Submissions

Feedback submissions table includes fields such as id, contact_id, feedback_type, and created_at, allowing analysis of responses.

Leads

Leads table contains information such as id, email, status, and created_at, essential for managing potential customers.

Line Items

Line items table presents fields such as id, deal_id, product_id, and quantity, useful for tracking sales.

Marketing Emails

Marketing emails table includes fields such as id, subject, sent_date, and open_rate, allowing analysis of campaigns.

Owners

Owners table contains fields such as id, name, email, and created_at, essential for user management.

Payments

Payments table includes fields such as id, amount, payment_date, and status, useful for financial control.

Pipelines

Pipelines table presents fields such as id, name, stage, and created_at, important for sales management.

Products

Table contains information about products, including fields such as id, name, price, and description.

Properties Metadata

Table presents metadata of properties, including fields such as name, type, and description.

Property History

Table logs changes to properties, with fields such as id, created_at, and previous_value.

Tickets

Table includes information about tickets, with fields such as id, status, priority, and created_at.

See all available data →

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Get started for free

Get started for free

Connect Hubspot to Metabase: Dashboards in Minutes

Get started for free

Visualize Hubspot Data in Metabase

Hubspot data available in Metabase

Available integrations

How to create Hubspot dashboards in Metabase

Connect Hubspot as data source

Select Metabase destination

Configure dashboards and schedule

Access Hubspot data in Metabase and combine it with dozens of other data sources

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