With Kondado, you can connect your Amazon Ads account as a data source and send your advertising data directly to Metabase using a Via Kondado connection. No intermediate databases or complex setup are required. Choose the pipelines you need, such as Sponsored Products report or Sponsored Brands report, and Kondado replicates the data on a schedule you define: every 5 minutes, hourly, daily, or another interval. Your marketing and operations teams can then explore impressions, clicks, cost, attributed sales, ACOS, and ROAS in Metabase dashboards without writing SQL.
Kondado connects Amazon Ads to Metabase through a Via Kondado connection, so business users can visualize campaign, keyword, and search term performance in one place. You configure the update frequency, and Kondado keeps your Metabase dashboards current on that schedule. This gives SMBs and agencies a practical way to turn advertising data into clear visuals for budget decisions, campaign optimization, and performance reporting.
Each item below is automatically replicated by Kondado from Amazon Ads into Metabase — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
Combining Amazon Ads data with Metabase lets your team build custom dashboards that answer everyday advertising questions. For example, use the Sponsored Products report pipeline to track ACOS and ROAS by campaign and keyword, then visualize which search terms drive sales. Add the Sponsored Brands report pipeline to compare new-to-brand metrics across ad groups. You can also bring in the Amazon DSP report pipeline to review programmatic media performance alongside your sponsored ads. In Metabase, marketing and operations teams can filter by date, campaign, or portfolio, and share visual answers for budget planning and optimization.
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How to create Amazon Ads dashboards in Metabase
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as data source
Add Amazon Ads as a data source in Kondado and choose the pipelines you want to visualize, such as the Sponsored Products report or Sponsored Brands report.
2
Select Metabase as destination
Choose Metabase as your destination and complete the Via Kondado connection. No intermediate databases or complex setup are required.
3
Build dashboards and set refresh
Create custom dashboards in Metabase using your Amazon Ads data, then configure the data refresh frequency in Kondado to keep those dashboards updated on your schedule.
Try out all the features for free for 14 days
Access Amazon Ads data in Metabase and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Metabase automatically
How do I connect Amazon Ads to Metabase using Kondado?▼
Start by adding Amazon Ads as a data source in Kondado and selecting the pipelines you want, such as the Sponsored Products report or Sponsored Display report. Then choose Metabase as your destination and complete the Via Kondado connection. Once connected, Kondado replicates the selected data on the schedule you set.
What dashboards can I build with Amazon Ads data in Metabase?▼
You can create custom dashboards for campaign performance, keyword analysis, search term reports, and portfolio budgeting. For example, build a view that compares ACOS and ROAS across Sponsored Products and Sponsored Brands campaigns. You can also visualize impressions, clicks, cost, and attributed sales by ad group or placement. Metabase lets you filter and drill into the data without technical skills.
How often does Kondado update Amazon Ads data in Metabase?▼
You configure the update frequency when you set up the connection. Options include every 5 minutes, every 15 minutes, hourly, daily, or another interval that fits your team's needs. Kondado then replicates the data on that schedule, so your Metabase dashboards reflect the latest available information.
Which Amazon Ads KPIs should I track in Metabase?▼
Common KPIs include ACOS, ROAS, impressions, clicks, cost, attributed sales, and new-to-brand metrics. You can track these by campaign, ad group, keyword, or search term using the Sponsored Products report and Sponsored Brands report pipelines. For programmatic media, the Amazon DSP report pipeline adds conversion and third-party fee metrics.
Can I combine Amazon Ads data with other sources in Metabase?▼
Yes, you can bring other data sources into Metabase alongside Amazon Ads. For example, connect sales data from Google Sheets or BigQuery to compare advertising spend with revenue. Kondado replicates each source on its own schedule, and Metabase lets you build combined views.
Can I share Metabase dashboards that use Amazon Ads data with my team?▼
Yes, Metabase includes sharing options so you can distribute dashboards to colleagues or stakeholders. You can set permissions and share links or embed views, depending on your Metabase plan. This helps marketing, operations, and leadership teams work from the same visual answers.
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