Kondado connects your Amazon Ads account to Qlik Cloud Analytics through a direct Via Kondado connection, with no intermediate database and no complex setup. You decide how often data updates: every 5 minutes, every 15 minutes, hourly, or daily. Your Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, and Amazon DSP data then appears in Qlik Cloud Analytics, ready for charts, KPI tiles, and shared dashboards your team can actually use.
Kondado brings 27 Amazon Ads pipelines and 1,247 fields into Qlik Cloud Analytics, covering impressions, clicks, cost, attributed sales, ACOS, and ROAS by account, campaign, ad group, ad, keyword, and search term. Marketing teams, operations teams, and agencies can build custom dashboards on a configurable refresh schedule, without writing code and without maintaining a separate storage layer of their own.
Each item below is automatically replicated by Kondado from Amazon Ads into Qlik Cloud Analytics — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
Once your Amazon Ads data is in Qlik Cloud Analytics, you can blend campaign structure with performance in a single view. Use Metadata: Sponsored Products - campaigns alongside the Sponsored Products report to see which campaigns spend past their daily budget while ACOS climbs. Add Metadata: Sponsored Products - keywords to surface high-cost keywords with weak ROAS, or bring in the Amazon DSP report to compare programmatic reach against your sponsored ad results. Qlik’s associative engine lets your team click from a portfolio total down to a single search term, so budget decisions happen in the same session as the analysis.
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How to create Amazon Ads dashboards in Qlik Cloud Analytics
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as a data source
Create your Kondado workspace, add Amazon Ads as the data source, and authorize the advertising profiles you want to report on. Then select the pipelines that fit your reporting goals, from campaign metadata to the Sponsored Products report.
2
Select Qlik Cloud Analytics as destination
Choose Qlik Cloud Analytics as the destination and confirm the Via Kondado connection. Give the destination a clear name so your team knows which advertising account feeds which Qlik app.
3
Build dashboards and configure refresh
In Qlik Cloud Analytics, assemble sheets for ACOS, ROAS, spend, and search term performance, then set each pipeline's update frequency to every 5 minutes, hourly, or daily. Your dashboards stay current without manual exports.
Try out all the features for free for 14 days
Access Amazon Ads data in Qlik Cloud Analytics and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Qlik Cloud Analytics automatically
How do I connect Amazon Ads to Qlik Cloud Analytics?▼
Start in Kondado by adding Amazon Ads as your data source and authorizing the advertising profiles you want to report on. Then choose the pipelines that match your goals, pick Qlik Cloud Analytics as the destination, and confirm the Via Kondado connection. The datasets then appear in your Qlik tenant, and you can begin building sheets right away.
Which Amazon Ads dashboards can I build in Qlik Cloud Analytics?▼
Teams commonly build a campaign performance scorecard, a keyword and search term waste view, a portfolio budget tracker, and a new-to-brand comparison by ad type. Because Qlik holds the account, campaign, ad group, ad, keyword, and search term levels together, you can drill from a portfolio summary into the exact term that consumed the budget. Agencies often add a client-facing sheet filtered by profile_id.
How often does Amazon Ads data update in Qlik Cloud Analytics?▼
Each pipeline has its own update frequency, and you can set them independently, so spend monitoring can run hourly while keyword metadata refreshes once a day. Amazon Ads reporting data arrives with the platform's own reporting lag, which is why most teams align refreshes with the cadence of their account reviews. You can change the schedule whenever your reporting rhythm changes.
Which Amazon Ads KPIs should I track in Qlik Cloud Analytics?▼
The Sponsored Products report includes ACOS, ROAS, CTR, cost per purchase, and attributed sales across 1-, 7-, 14-, and 30-day windows, which lets you compare short and long consideration cycles side by side. Sponsored Brands adds new-to-brand metrics, while Sponsored TV and Amazon DSP bring reach, frequency, CPM, and off-Amazon conversions. Putting these on one sheet shows where upper-funnel spend turns into attributed orders.
Can I share Amazon Ads dashboards with teammates or clients in Qlik Cloud Analytics?▼
Yes. Qlik Cloud Analytics lets you publish an app to a shared space and control who sees which sheet. A common setup gives internal media buyers the full multi-account view while each client receives a filtered version showing only their own advertising profile.
Do I need technical skills to set up this Amazon Ads connection?▼
No coding is involved. You select pipelines from a list, confirm Qlik Cloud Analytics as the destination, and then build visuals with Qlik's drag-and-drop editor. Business users typically handle the whole flow, from connecting the account to publishing the first dashboard.
Can I combine Amazon Ads data with other sources in Qlik Cloud Analytics?▼
Yes. You can add pipelines from other platforms to the same Kondado destination and join them in Qlik, for example blending Amazon Ads spend with a media budget plan kept in Google Sheets. This gives you a single view of planned versus actual spend across channels.
Can I report on Sponsored TV and Amazon DSP next to my sponsored ads?▼
Yes. The Sponsored TV report and the Amazon DSP report sit alongside the sponsored ads pipelines, so impressions, reach, and conversions from programmatic and streaming campaigns can appear in the same Qlik app as your Sponsored Products results. Comparing them helps you see which ad types drive new-to-brand orders versus repeat purchases.
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