Kondado connects Amazon Ads to Alteryx through a “Via Kondado” connection, so your advertising data lands in the tool your team already uses for analysis. You choose which pipelines to activate, from Sponsored Products campaigns to Amazon DSP advertisers, and set how often they update: every 5 minutes, hourly, daily, or another interval that fits your reporting rhythm. No intermediate databases and no complex setup are involved.
Kondado makes 27 Amazon Ads pipelines and 1,247 fields available in Alteryx, covering Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV and Amazon DSP. Marketing and operations teams can build visual dashboards with impressions, clicks, cost, attributed sales, ACOS and ROAS broken down by account, campaign, ad group, ad, keyword and search term, all refreshed on a schedule they control.
Each item below is automatically replicated by Kondado from Amazon Ads into Alteryx — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
Amazon Ads generates a lot of detail across formats, and Alteryx is where it turns into a decision. Start with the Sponsored Products report to see which keywords drive sales and which quietly drain budget through high ACOS, then layer the Sponsored Brands report to compare awareness campaigns against performance ones. Add Metadata: Portfolios to check how each budget is pacing across the month. With the Amazon DSP report alongside, you can review programmatic spend and attributed conversions in the same view and share the findings with your team.
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How to create Amazon Ads dashboards in Alteryx
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads on Kondado
Open the Amazon Ads source page on Kondado and authorize your advertising account. Then select the pipelines you want, such as the Sponsored Products report or Metadata: Portfolios.
2
Select Alteryx as destination
Choose Alteryx as your destination and confirm the Via Kondado connection. No intermediate database or manual file handling is needed.
3
Build dashboards and set refresh
Create your charts and workflows in Alteryx, then choose the update frequency, from every 5 minutes to daily, so your dashboards stay current.
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Access Amazon Ads data in Alteryx and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Alteryx automatically
How do I connect Amazon Ads to Alteryx using Kondado?▼
Sign in to Kondado, open the Amazon Ads source page and authorize your advertising account. Pick the pipelines you want, from Sponsored Products campaigns to Amazon DSP advertisers, then confirm Alteryx as the destination through the Via Kondado connection. The setup takes a few minutes and requires no code.
What Amazon Ads dashboards can I build in Alteryx?▼
You can build a campaign view that ranks Sponsored Products and Sponsored Brands campaigns by ACOS and ROAS, a keyword view that flags terms with high spend and low conversion, and a portfolio view that tracks budget pacing across accounts. Every dashboard is custom, so you decide which of the 1,247 fields appear and how they are grouped.
How often can my Amazon Ads data refresh in Alteryx?▼
You set the update frequency when you configure the connection: every 5 minutes, every 15 minutes, hourly, daily, or another interval that matches your reporting rhythm. Many teams choose a faster interval for spend monitoring and a daily refresh for performance reviews.
Which Amazon Ads metrics should I track in Alteryx?▼
Most teams start with impressions, clicks, cost, attributed sales, ACOS and ROAS, then add CTR and CPM for awareness campaigns and new-to-brand metrics for Sponsored Brands and Sponsored TV. Search term level data shows which queries actually convert. The Sponsored Products report also includes 1, 7, 14 and 30 day attribution windows, so you can compare short and long conversion paths.
Can I combine Amazon Ads data with other sources in Alteryx?▼
Yes. Amazon Ads pipelines can sit alongside your other Kondado sources in Alteryx, so you can compare advertising cost against revenue, inventory or CRM data in one workflow. That helps you judge true profit per campaign rather than ad spend alone.
Are there ready-made Amazon Ads report templates for Alteryx?▼
Kondado does not provide pre-built report templates for Amazon Ads. You build your own dashboards in Alteryx from the pipelines you activate, which gives you full control over layout, grouping and the metrics your team cares about.
How do I share Amazon Ads analysis with clients or teammates?▼
Publish your Alteryx workflow so colleagues can rerun it, or route the output to a shared destination such as Google Sheets, Power BI or Looker Studio for a lighter viewing experience. Updates follow the schedule you configured, so everyone sees current numbers.
Can I track Amazon DSP performance alongside sponsored ads?▼
Yes. The Amazon DSP report and the DSP metadata pipelines for advertisers, campaigns and line items let you review programmatic spend, third-party fees and conversion events such as add_to_cart next to your sponsored ads results. That gives you a single view of on-Amazon and programmatic investment.
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