Kondado connects Amazon Ads to Zoho Analytics through a Via Kondado connection, so you can replicate advertising data without intermediate databases or complex setup. Choose the update frequency that fits your team, from every 5 minutes to hourly or daily, and keep your views current on a configurable schedule. Then build custom dashboards that turn impressions, clicks, cost, attributed sales, ACOS, and ROAS into clear views by account, campaign, ad group, ad, keyword, search term, and placement. You can compare Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP performance in one place.
With Kondado, marketing and operations teams can visualize Amazon Ads performance in Zoho Analytics without code, keep dashboards updated automatically on a configurable schedule, and make faster decisions about budgets, bids, and campaign priorities.
Each item below is automatically replicated by Kondado from Amazon Ads into Zoho Analytics — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
With Amazon Ads data in Zoho Analytics, you can combine spend and performance metrics with campaign structure and targeting context to answer practical questions. Use the Sponsored Products report to review search terms, keywords, and ASIN-level results, then compare ACOS and ROAS across campaigns. Add the Sponsored Brands report to see how upper-funnel creative and new-to-brand metrics contribute to sales. Bring in Metadata: Sponsored Products - campaigns to group results by budget, bidding strategy, and portfolio, so you can spot campaigns that need bid or budget changes. Custom dashboards make these insights easy to share with marketing, operations, and leadership teams.
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How to create Amazon Ads dashboards in Zoho Analytics
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as data source
In Kondado, add Amazon Ads as a data source and authorize the advertising account you want to report on. Pick the pipelines that match your analysis, such as Sponsored Products report or Amazon DSP report.
2
Select Zoho Analytics as destination
Choose Zoho Analytics as the destination for your Amazon Ads pipelines and confirm the connection details. Name the setup so your team can recognize it later.
3
Build dashboards and set refresh
Create custom dashboards in Zoho Analytics for spend, ACOS, ROAS, keyword performance, and campaign comparisons. Set the data refresh to every 5 minutes, hourly, or daily based on how often your team reviews results.
Try out all the features for free for 14 days
Access Amazon Ads data in Zoho Analytics and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Zoho Analytics automatically
How do I connect Amazon Ads to Zoho Analytics in Kondado?▼
Start by adding Amazon Ads as a data source in Kondado and authorize the advertising account you want to use. Select the pipelines you need, such as Sponsored Products report or Amazon DSP report, then choose Zoho Analytics as the destination. Finish the setup by naming the connection and confirming the update schedule. This keeps the process guided for business users.
Which Amazon Ads dashboards can I build in Zoho Analytics?▼
You can build custom dashboards for campaign performance, keyword efficiency, search term analysis, portfolio budget tracking, and Sponsored Brands or Sponsored Display comparisons. Use Zoho Analytics charts and filters to view ACOS, ROAS, clicks, cost, attributed sales, and new-to-brand metrics by account, campaign, ad group, or ad. You can also create views for Amazon DSP advertisers and campaign delivery. These dashboards help marketing and operations teams review priorities in one place.
How often can Amazon Ads data update in Zoho Analytics?▼
You can adjust the update schedule per connection in Kondado, choosing intervals such as every 5 minutes, every 15 minutes, hourly, or daily. Match the schedule to your review cadence: shorter intervals for active bid management, longer intervals for weekly budget reviews. Zoho Analytics views then refresh according to that setting, so your team sees the latest replicated data at the expected time.
Which Amazon Ads KPIs should I track in Zoho Analytics?▼
Focus on cost, impressions, clicks, CTR, attributed sales, purchases, ACOS, and ROAS at the account, campaign, ad group, keyword, and search term levels. Add Sponsored Brands new-to-brand metrics and Amazon DSP conversion metrics when you need a broader view of upper-funnel impact. Use Zoho Analytics filters to compare portfolios, budgets, and bidding strategies. This mix shows where spend drives sales and where bids or budgets need attention.
How do I analyze multiple Amazon Ads accounts and portfolios?▼
Kondado includes the Metadata: Advertising accounts (profiles) and Metadata: Portfolios pipelines so you can separate performance by account, marketplace, currency, and portfolio. In Zoho Analytics, build filters and comparison charts for each profile, then group campaigns by portfolio to see budget use and results. This is useful for agencies and SMBs that manage several advertising accounts. You can keep a consolidated view while still drilling into individual accounts.
Can I share Amazon Ads dashboards with my team?▼
Yes, Zoho Analytics lets you share custom dashboards with colleagues so marketing, operations, and leadership can review the same ACOS, ROAS, and budget signals. You can also export views to Google Sheets or BigQuery when teams need data in another planning tool. Share campaign and keyword views for recurring check-ins, or send portfolio summaries for monthly reviews. This keeps advertising decisions aligned across teams.
Can I analyze Sponsored Brands and Sponsored Display separately?▼
Yes, the Sponsored Brands report and Sponsored Display report provide campaign, ad group, ad, keyword, product, and placement-level metrics for each ad type. You can build separate Zoho Analytics dashboards for brand awareness, product targeting, and display reach, then compare them with Sponsored Products results. Use filters for country, currency, budget, and status to focus on the markets or campaigns you manage. This makes it easier to see which ad format supports each business goal.
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