To visualize Amazon Ads data in Pentaho, connect your advertising account to Kondado and use the Via Kondado connection to send Amazon Ads pipelines directly to Pentaho. Choose the data you need, such as campaign, keyword, search term, and Amazon DSP performance pipelines, then open Pentaho to build charts, scorecards, and filters for your team. You set the update frequency yourself, from every 5 minutes or 15 minutes to hourly or daily, so reports follow your planning rhythm. No intermediate database or complex setup is required.
Kondado gives marketing, operations, and business teams a simple way to keep Amazon Ads performance visible in Pentaho: choose the pipelines that match your questions, set a configurable update schedule, and view campaign, keyword, portfolio, and Amazon DSP results in dashboards built for everyday decisions.
Each item below is automatically replicated by Kondado from Amazon Ads into Pentaho — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
With Amazon Ads and Pentaho together, you can turn advertising activity into practical views for weekly planning and daily optimization. Use the Sponsored Products report to compare cost, sales, ACOS, and ROAS by campaign, ad group, keyword, and search term, then add Metadata: Portfolios to see how budgets are distributed across initiatives. The Sponsored Brands report helps you review new-to-brand purchases and creative performance, while the Amazon DSP report brings programmatic media metrics into the same Pentaho dashboard. This combination lets teams spot budget shifts, keyword opportunities, and campaign results without jumping between screens.
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How to create Amazon Ads dashboards in Pentaho
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as data source
Open the Amazon Ads source page, sign in to your advertising account, and choose the pipelines you need, such as Sponsored Products report and Metadata: Sponsored Products - campaigns.
2
Select Pentaho as destination
Choose Pentaho as the destination for the selected Amazon Ads pipelines and confirm the Via Kondado connection so your data is ready for dashboard building.
3
Build dashboards and set refresh
Create Pentaho views for campaigns, keywords, portfolios, and DSP performance, then set the update frequency to every 5 minutes, 15 minutes, hourly, or daily.
Try out all the features for free for 14 days
Access Amazon Ads data in Pentaho and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Pentaho automatically
How do I connect Amazon Ads to Kondado for Pentaho reporting?▼
Open the Amazon Ads source page, sign in to your Amazon Ads account when prompted, and choose the Via Kondado connection. Select the pipelines you want to use, such as Sponsored Products report and Metadata: Advertising accounts (profiles), then save the setup for Pentaho.
Which Amazon Ads dashboards can I build in Pentaho?▼
You can build campaign performance dashboards with cost, sales, ACOS, and ROAS by campaign, ad group, and keyword. Add search term views, portfolio budget tracking, Sponsored Brands new-to-brand analysis, and Amazon DSP programmatic media summaries in the same Pentaho workspace.
How often can Amazon Ads data update in Pentaho?▼
Kondado updates Amazon Ads data on a configurable schedule, so you can choose every 5 minutes, 15 minutes, hourly, daily, or another frequency that fits your team. Pentaho dashboards then reflect the latest completed update when you open or refresh them.
Which Amazon Ads KPIs should I track in Pentaho?▼
Track impressions, clicks, cost, attributed sales, purchases, ACOS, and ROAS to see how campaigns turn spend into revenue. For Sponsored Products, use the report's 1-, 7-, 14-, and 30-day attribution metrics to compare short and longer conversion windows.
Can I share Pentaho dashboards built from Amazon Ads data with my team?▼
Yes, you can publish Pentaho dashboards for colleagues or share focused views with account managers and leadership. You can also send Amazon Ads data to Google Sheets for quick reviews or to Power BI and Looker Studio when other teams use those tools.
Do I need a standard dashboard layout to start with Amazon Ads in Pentaho?▼
No standard layout is required; you can design custom Pentaho dashboards around your account structure, portfolios, and the KPIs your team reviews. Start with the pipelines that answer your questions, then add charts, filters, and scorecards that match your workflow.
Can I combine Amazon DSP and Sponsored Ads data in one Pentaho dashboard?▼
Yes, select Amazon DSP report and Metadata: Amazon DSP - campaigns (orders) alongside Sponsored Products report or Sponsored Brands report. This lets you compare programmatic media performance with sponsored campaign results in one Pentaho view.
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