Visualizing Amazon Ads data in Geckoboard starts with connecting your Amazon Ads account on Kondado. You pick the pipelines you need, such as the Sponsored Products report or the Amazon DSP report, and select Geckoboard as the destination. Kondado then replicates that advertising data into your Geckoboard workspace on a schedule you define, so your team sees campaign performance on a shared dashboard or office TV without opening the Amazon Ads console.
Kondado connects Amazon Ads to Geckoboard directly, with no intermediate databases and no complex setup. You choose the pipelines, set the update frequency (every 5 minutes, 15 minutes, hourly, or daily), and get impressions, clicks, cost, attributed sales, ACOS and ROAS arranged in the widgets your team checks every morning.
Each item below is automatically replicated by Kondado from Amazon Ads into Geckoboard — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
With Amazon Ads connected to Geckoboard, advertising data becomes a dashboard your marketing and operations teams actually read. Use the Sponsored Products report pipeline to track spend, sales, ACOS and ROAS by campaign, keyword and search term, then add the Sponsored Brands report to compare brand campaigns side by side. The Amazon DSP report brings programmatic reach and conversion metrics into the same view, so budget decisions across ad types happen in one place. Build widgets for spend pacing, top keywords by sales and campaign-level ROAS so everyone works from the same numbers.
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How to create Amazon Ads dashboards in Geckoboard
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as data source
Create your Kondado account and add Amazon Ads as the data source, then authorize the advertising account you want to report on. Select the pipelines that match your goals, from Sponsored Products report to Amazon DSP report.
2
Select Geckoboard as destination
Choose Geckoboard as the destination for your Amazon Ads pipelines so the data lands directly in your dashboard workspace. You can also route copies of the same pipelines to Google Sheets for spreadsheet reviews.
3
Build dashboards and configure refresh
Create Geckoboard widgets for ACOS, ROAS, spend and sales by campaign, then set the update frequency for each pipeline, from every 5 minutes to daily. Your dashboard stays updated automatically on that schedule.
Try out all the features for free for 14 days
Access Amazon Ads data in Geckoboard and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Geckoboard automatically
How do I connect Amazon Ads to Geckoboard?▼
Create your Kondado account and add Amazon Ads as your data source, then authorize the advertising account you want to report on. Choose the pipelines that match your goals, from Sponsored Products report to Amazon DSP report, and set Geckoboard as the destination. The first load runs on the schedule you configure, and you can adjust it later at any time.
Which Amazon Ads metrics can I display in Geckoboard?▼
You can display impressions, clicks, cost, attributed sales, orders, ACOS, ROAS and new-to-brand metrics, broken down by account, campaign, ad group, ad, keyword and search term. Sponsored Display and Sponsored TV pipelines add reach, frequency, CPM and conversion figures. Geckoboard widgets then turn those numbers into gauges, trend lines and leaderboards that are easy to scan.
How often does Amazon Ads data update in Geckoboard?▼
You set the update frequency for each pipeline when you configure it: every 5 minutes, 15 minutes, hourly, daily, or another interval that fits your reporting rhythm. Geckoboard then shows the latest replicated data on that schedule. For dashboards running on an office TV, an hourly or 15-minute refresh is usually enough to keep the team aligned.
Can I compare Sponsored Products, Sponsored Brands and Sponsored Display in one dashboard?▼
Yes. Each ad type has its own report pipeline, so you can place Sponsored Products, Sponsored Brands and Sponsored Display metrics side by side in the same Geckoboard dashboard. This makes it simple to see which format drives sales and where budget is going. You can also add metadata pipelines, such as Portfolios, to group results by business unit.
What should I track daily for ACOS and ROAS?▼
Most teams keep a headline ACOS and ROAS widget by campaign, a 30-day trend chart and a leaderboard of top keywords by sales. The Sponsored Products report includes 1, 7, 14 and 30-day attribution windows, so you can compare short and long conversion windows. Pair these with a spend pacing widget to spot campaigns that spend their budget too early in the day.
Can I share a Geckoboard dashboard with teammates or clients?▼
Yes. Geckoboard lets you share dashboards with teammates and clients, and you can run them on a screen in the office or send a link to people outside your Kondado account. Viewers do not need Kondado access to read the dashboard. You decide which dashboards each person or client can see.
Do I need technical skills to set up the Amazon Ads connection?▼
No. Kondado is built for business users, so you select pipelines from a list and choose Geckoboard as the destination without writing any code. Metadata pipelines such as Advertising accounts (profiles) and Portfolios are ready to use as they are. If you also want the raw numbers in a spreadsheet, you can send the same pipelines to Google Sheets or BigQuery.
How long does it take to build a first Amazon Ads dashboard?▼
Most teams start with three or four widgets: spend, sales, ACOS and ROAS by campaign, which can be assembled in a single working session. Once the pipelines are running, you add widgets for keywords, placements or DSP reach as your reporting needs grow. Because the data updates on your chosen schedule, the dashboard stays useful without manual work.
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