Kondado connects your Amazon Ads account to Grafana through a Via Kondado connection, so your advertising numbers appear in dashboards with no intermediate databases and no complex setup. You choose which pipelines to activate, from the Sponsored Products report to Sponsored Brands campaigns, and you decide how often the data refreshes: every 5 minutes, 15 minutes, hourly, or daily. Grafana then renders impressions, clicks, cost, attributed sales, ACOS, and ROAS as scorecards, bar charts, and time series your team can read at a glance.
Kondado brings 27 Amazon Ads pipelines and 1,247 fields into Grafana on a schedule you control, covering Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, and Amazon DSP. Marketing teams, operations teams, and agencies can build custom dashboards that track ACOS and ROAS by campaign, ad group, keyword, and search term, so budget decisions rest on visual evidence rather than manual spreadsheet work.
Each item below is automatically replicated by Kondado from Amazon Ads into Grafana — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
With Amazon Ads feeding Grafana, you can place cost, clicks, and attributed sales side by side and watch how ACOS moves across campaign types. The Sponsored Products report brings keyword and search term level metrics with 1, 7, 14, and 30 day attribution windows, while Metadata: Sponsored Brands - campaigns shows budgets, goals, and bid strategies next to performance. Adding the Amazon DSP report lets you compare programmatic spend against sponsored results on the same timeline. Teams use these views to spot keywords draining budget, shift spend toward campaigns hitting ROAS targets, and give clients a clear weekly performance picture.
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How to create Amazon Ads dashboards in Grafana
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as a data source
In Kondado, open the Amazon Ads source and create a Via Kondado connection, then authorize the advertising account you want to visualize.
2
Select Grafana as destination
Choose Grafana as the destination and pick the pipelines to send, such as the Sponsored Products report or Metadata: Sponsored Products - campaigns.
3
Build dashboards and configure data refresh
Create panels for cost, ACOS, ROAS, and attributed sales, then set the update frequency that matches your reporting rhythm, from every 5 minutes to daily.
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Access Amazon Ads data in Grafana and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Grafana automatically
How do I connect Amazon Ads to Grafana on Kondado?▼
Open the Amazon Ads source, create a Via Kondado connection, and authorize the advertising account you want to visualize. Then choose Grafana as the destination and select the pipelines you need, such as the Sponsored Products report or Metadata: Portfolios. Save the connection and Grafana starts receiving data on the schedule you set.
Which Amazon Ads metrics should I track in a Grafana dashboard?▼
Most teams start with impressions, clicks, cost, attributed sales, ACOS, and ROAS broken down by campaign and ad group. Adding search term level rows from the Sponsored Products report shows which queries actually convert. New-to-brand metrics from Sponsored Brands and Sponsored TV help you judge whether ads are reaching first-time buyers.
How often does Amazon Ads data refresh in Grafana?▼
You pick the update frequency when you configure the connection: every 5 minutes, 15 minutes, hourly, daily, or another interval that fits your reporting rhythm. Grafana panels then reflect the most recent scheduled update. Agencies reporting to clients often choose hourly updates, while teams reviewing weekly performance prefer a daily schedule.
Can I build separate dashboards for different Amazon Ads accounts?▼
Yes. Each advertising account carries its own profile_id in pipelines like Metadata: Advertising accounts (profiles), so one dashboard can filter by account or you can create dedicated views per brand. Agencies commonly keep a single overview dashboard and drill into individual accounts when a client asks.
Can I share a Grafana dashboard with clients or teammates?▼
Grafana lets you organize dashboards in folders and share them through links and user permissions, so a marketing lead and an analyst can look at the same view. If a client prefers another tool, you can also send Amazon Ads data to Power BI or Looker Studio.
What can I compare when I combine Amazon DSP and Sponsored Ads data in Grafana?▼
The Amazon DSP report and the sponsored reports share account, date, and campaign dimensions, so programmatic spend and sponsored results can sit on one timeline. That makes it easier to see how upper-funnel DSP activity lines up with Sponsored Products conversions. Cost, ROAS, and conversion metrics can all live in the same panel.
Do I need SQL knowledge to visualize Amazon Ads data in Grafana?▼
No. Kondado handles the connection and the field mapping, and Grafana panels are assembled through its visual query and chart editors. Business users can put together scorecards, bar charts, and time series without writing code.
Which pipelines are best for tracking budget pacing across campaigns?▼
Metadata: Sponsored Products - campaigns and Metadata: Portfolios both carry budget amounts, budget types, and date ranges, which pair well with cost metrics from the Sponsored Products report. A Grafana panel comparing daily spend against the portfolio budget shows pacing at a glance. You can extend the same view to Sponsored Display and Sponsored Brands campaigns.
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