Connect Microsoft Ads to Grafana: Dashboards in Minutes

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Microsoft Ads
Grafana

Connect Microsoft Ads to Grafana for Visual Analytics

How to visualize Microsoft Ads data in Grafana? Start by using Kondado to replicate your advertising information directly into Grafana without complex setup or intermediate databases. Simply authenticate your Microsoft Ads data source, select Grafana as your destination, and begin building visual dashboards within minutes. Your campaign metrics from Bing and partner networks flow automatically on a configurable schedule, keeping your reports current without manual data exports.

Kondado provides a direct integration between Microsoft Ads and Grafana, replicating your advertising data on a configurable schedule ranging from every 5 minutes to daily updates, with no coding required and no intermediate storage needed.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

What You Can Build

With your Microsoft Ads Custom Report pipeline, you can visualize campaign performance, audience demographics, and conversion metrics directly in Grafana. Track your Bing advertising ROI alongside other business data to identify which search terms drive qualified leads. Marketing teams can monitor daily spend efficiency and impression trends through interactive panels that update automatically, enabling quick budget reallocation decisions without waiting for weekly summaries.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Microsoft Ads dashboards in Grafana

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Ads Data Source

Authenticate your Microsoft Ads account and select the Custom Report pipeline with your preferred campaign dimensions and metrics.

2
Choose Grafana as Destination

Select Grafana as your visualization destination and provide your instance details to establish the direct data flow.

3
Build Dashboards and Schedule Updates

Create your advertising dashboards in Grafana and set your preferred refresh interval to keep metrics updated automatically on your chosen schedule.

Access Microsoft Ads data in Grafana and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in Grafana automatically

How do I set up Microsoft Ads as a data source in Kondado?
Start by selecting Microsoft Ads from our available sources and authenticate with your account credentials. Choose the Custom Report pipeline to define which dimensions and metrics you want to replicate, then proceed to select your visualization destination.
What Microsoft Ads KPIs can I track in Grafana dashboards?
You can monitor cost per click, impression share, conversion rates, and return on ad spend through customizable panels. The Custom Report pipeline allows you to select specific metrics that align with your campaign objectives, whether you focus on brand awareness or direct response metrics.
How often does Microsoft Ads data update in Grafana?
You configure the refresh schedule based on your reporting needs, ranging from every 5 minutes for active campaign monitoring to daily summaries for strategic reviews. This automated replication ensures your Grafana dashboards reflect current performance without manual data refreshes.
Can I share Microsoft Ads dashboards with my team in Grafana?
Yes, once you build your dashboards in Grafana, you can share them with stakeholders across your organization using Grafana's native sharing features. Your team members can view campaign performance, filter by date ranges, and analyze trends without needing access to the underlying Microsoft Ads account.
Do I need technical skills to connect Microsoft Ads to Grafana?
No coding or database knowledge is required to establish this connection through Kondado. The setup process uses simple point-and-click configuration to replicate your advertising data, making it accessible for marketing managers and business analysts without IT support.
What types of visualizations work best for Microsoft Ads data in Grafana?
Time series graphs excel at showing click-through rate trends over time, while bar charts effectively compare campaign performance across different ad groups. You can also create gauge panels to monitor daily budget consumption against your monthly targets for at-a-glance financial oversight.
Can I combine Microsoft Ads data with other business data in Grafana?
Yes, you can replicate information from additional sources into the same Grafana workspace to create comprehensive business views. For example, you might send sales data from PostgreSQL or customer information from BigQuery to analyze alongside your Bing advertising metrics.

Try out all the features for free for 14 days