Connect Microsoft Ads to Qlik Sense: Dashboards in Minutes

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Microsoft Ads
Qlik Sense

Visualize Microsoft Ads Data in Qlik Sense

Connecting your Microsoft Ads account to Qlik Sense is simple with Kondado, empowering marketing teams to turn advertising metrics into clear visual stories that guide strategic budget allocation and campaign improvements. You can replicate your campaign data on a configurable schedule directly into your visualization environment, enabling analysts to track performance trends, measure audience engagement across Bing and partner networks, and optimize ad spending without any technical complexity. The process requires absolutely no coding knowledge: simply authenticate your Microsoft Ads account, select Qlik Sense as your destination, and start building insightful dashboards that drive smarter advertising decisions immediately. With automated data refreshes keeping your reports current on your chosen schedule, your team always has access to the latest campaign insights for agile marketing management and rapid strategy adjustments.

Kondado connects Microsoft Ads directly to Qlik Sense, allowing business users to replicate customized advertising reports on a configurable schedule and transform raw campaign metrics into actionable visual insights without intermediate databases or complex setup.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With the Relatório customizado pipeline, you bring fully customizable advertising data into Qlik Sense to analyze the specific metrics that matter most to your business. This pipeline allows you to define your own dimensions and metrics, creating tailored views of campaign performance, audience reach across Bing networks, and conversion tracking. Marketing teams can combine this customized Microsoft Ads data with other business information in Qlik Sense to uncover insights about customer acquisition costs, return on ad spend, and geographic performance patterns that drive strategic decisions.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you
See all available data →

Try out all the features for free for 14 days

How to create Microsoft Ads dashboards in Qlik Sense

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Ads Account

Log into Kondado and select Microsoft Ads as your data source, then authenticate with your Microsoft credentials to establish the connection. This initial setup takes just minutes and requires no technical expertise or coding knowledge.

2
Select Qlik Sense Destination

Choose Qlik Sense as your destination platform and configure the Relatório customizado pipeline to define which advertising dimensions and metrics you want to replicate for visualization. You can also send this data simultaneously to Power BI or Looker Studio if your organization uses multiple analytics tools.

3
Build Dashboards and Set Schedule

Set your preferred data refresh schedule from every 5 minutes to daily updates, then create custom visualizations in Qlik Sense using your automated Microsoft Ads information. Your dashboards will update automatically on your chosen schedule, ensuring your marketing decisions always rely on current campaign insights.

Access Microsoft Ads data in Qlik Sense and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Microsoft Ads > Airtable
Alteryx
Microsoft Ads > Alteryx
Amazon Quicksight
Microsoft Ads > Amazon Quicksight
BIMachine
Microsoft Ads > BIMachine
Cortex
Microsoft Ads > Cortex
Data Studio
Microsoft Ads > Data Studio
Geckoboard
Microsoft Ads > Geckoboard
Grafana
Microsoft Ads > Grafana
IBM Cognos Analytics
Microsoft Ads > IBM Cognos Analytics
Klipfolio
Microsoft Ads > Klipfolio
Looker Studio
Microsoft Ads > Looker Studio
Looker
Microsoft Ads > Looker
Looqbox
Microsoft Ads > Looqbox
Metabase
Microsoft Ads > Metabase
Microstrategy
Microsoft Ads > Microstrategy
Pentaho
Microsoft Ads > Pentaho
Power BI
Microsoft Ads > Power BI
Qlik Cloud Analytics
Microsoft Ads > Qlik Cloud Analytics
Qlik Sense
Microsoft Ads > Qlik Sense
Qlik
Microsoft Ads > Qlik
QlikView
Microsoft Ads > QlikView
Redash
Microsoft Ads > Redash
Superset
Microsoft Ads > Superset
Tableau
Microsoft Ads > Tableau
BI TOTVS
Microsoft Ads > BI TOTVS
Zoho Analytics
Microsoft Ads > Zoho Analytics
Hundreds of data-driven companies trust Kondado
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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in Qlik Sense automatically

How do I connect Microsoft Ads to Qlik Sense using Kondado? ▼
Start by selecting Microsoft Ads as your data source in the Kondado platform and authenticate with your Microsoft account credentials. Then choose Qlik Sense as your destination and configure the Relatório customizado pipeline to define which advertising dimensions and metrics you want to replicate. Within minutes, your data will begin flowing into Qlik Sense, ready for visualization without any technical configuration or intermediate databases.
What advertising KPIs can I track in Qlik Sense with Microsoft Ads data? ▼
You can monitor essential campaign metrics including impressions, clicks, conversions, and cost-per-acquisition across Bing and partner networks. The Relatório customizado pipeline allows you to select specific dimensions and metrics that align with your marketing objectives, enabling you to calculate return on ad spend and track audience engagement patterns. This flexibility lets you build Qlik Sense dashboards that focus on the exact performance indicators your business needs to optimize advertising budgets.
How often does Microsoft Ads data update in my Qlik Sense dashboards? ▼
Kondado updates your Microsoft Ads data on a configurable schedule that you control, with options ranging from every 5 minutes to daily intervals. You select the refresh frequency when setting up your pipeline, ensuring your Qlik Sense reports reflect the most recent campaign performance without manual intervention. This automated approach keeps your marketing team working with current data while eliminating the need for repetitive manual exports or spreadsheet updates.
Can I create custom dashboards in Qlik Sense with Microsoft Ads campaign data? ▼
Yes, the Relatório customizado pipeline delivers fully customizable data that you can shape into tailored Qlik Sense visualizations for your specific business needs. You define which dimensions and metrics to include, then use Qlik Sense's drag-and-drop interface to build charts showing campaign trends, geographic performance, or audience segmentation. This combination empowers marketing teams to design reports that answer their unique analytical questions without relying on standardized templates.
Is there a pre-built template for Microsoft Ads dashboards in Qlik Sense? ▼
Kondado does not provide pre-built report templates for this connection, instead offering the Relatório customizado pipeline that gives you complete control over your data structure. This approach allows you to design Qlik Sense dashboards from scratch that match your exact reporting requirements and branding preferences. You build visualizations using the specific Microsoft Ads dimensions and metrics that matter most to your campaigns, creating truly personalized analytics experiences.
How do I share Microsoft Ads dashboards with my team in Qlik Sense? ▼
Once you build your dashboards in Qlik Sense using the replicated Microsoft Ads data, you use Qlik Sense's native sharing features to distribute insights across your organization. Your colleagues can access the reports through their Qlik Sense accounts, viewing the same automated data refreshes that keep everyone aligned on campaign performance. This collaborative approach ensures marketing teams, executives, and stakeholders all work from consistent, up-to-date advertising metrics without data silos.
What specific metrics are available from Microsoft Ads through Kondado? ▼
The Relatório customizado pipeline provides access to six customizable fields covering core advertising dimensions and performance metrics from your Microsoft Ads account. You can select data points related to campaign reach, audience engagement, conversion tracking, and cost analysis to populate your Qlik Sense visualizations. This curated selection focuses on the essential advertising intelligence needed to measure Bing network performance and optimize your marketing investments.
Can I combine Microsoft Ads data with other sources in Qlik Sense? ▼
Absolutely, you can blend your Microsoft Ads information with data from other marketing channels or business systems within Qlik Sense to create comprehensive analytics views. Consider combining this with Google Sheets data, BigQuery warehouses, or other advertising platforms to compare cross-channel performance. This unified approach in Qlik Sense reveals holistic insights about customer journeys and marketing attribution across multiple touchpoints.

Try out all the features for free for 14 days